Eye-Fi and SanDisk team up on new card
Posted on 15 Sep 2011 at 11:48, by Gareth Halfacree
Wireless SD card specialist Eye-Fi and storage giant SanDisk have announced a partnership which will see the pair combine their efforts to produce a co-branded device for the EMEA markets.
To be named the SanDisk Eye-Fi Wireless Memory Card, the functionality of the gadget is the same as Eye-Fi's existing products: inserted into a camera in place of a traditional SD card, the device allows users to transfer photos and videos to a nearby smartphone, tablet, PC, or - when in range of a compatible Wi-Fi connection - upload them directly to the Internet.
"Since 2005, we’ve been building an imaging ecosystem that delivers a connected photography solution that helps people more easily view and share their digital photos, freeing images from devices and releasing them into people's lives," claimed Eye-Fi's co-founder Yuval Koren. "This relationship will deliver a connected solution into more hands and more cameras faster than we could ever have imagined."
"Eye-Fi's convenient wireless solution and our high-quality flash memory allow consumers to easily back up, organise and share their digital photos and videos," added SanDisk's Pascal de Boer. "Now consumers can capture a photo, transfer it to a nearby mobile device and share it with the world, all without ever removing the memory card from their camera."
The co-branded card will be available in 4GB and 8GB capacities, using Eye-Fi's 802.11n wireless technology and SanDisk's Class 4 flash memory. Pricing and a release date have yet to be confirmed.
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