US Starbucks to hand out 50 million iTunes

Posted on 24 Sep 2007 at 13:26

Starbucks will giveaway 50 million free songs to promote Apple's new iTunes Wi-Fi Music Store in the US.

The coffee chain is providing free access to the store through the wireless hotspots in its caf?and from the beginning of Octber will be handing out "Song of the Day" cards that can be redeemed for tracks by the likes of Bob Dylan, Paul McCartney and Annie Lennox.

It will also start selling iTunes digital release cards that enable downloads of a full album of music and bonus material. KT Tunstall's "Drastic Fantastic" and the soundtrack to the film "Into the Wild" will be the first two featured recordings. It will also offer a a limited-edition reloadable purchasing card that includes two free iTunes downloads.

Apple's partnership with Starbucks means that whenever anyone brings an iPhone or iPod Touch within range of a coffee shop's hotspot, the device will automatically recognize the iTunes Wi-Fi Music Store and users will be able to browse, search, preview and of course buy songs. The device will also automatically display the song "Now Playing" in Starbucks at the time.

Author: Simon Aughton

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