Virgin Media launches online and mobile TV player

 

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Posted on 29 Jul 2010 at 10:30

Virgin Media is about to launch a beta version of its first online and mobile TV player: Virgin Media Player.

The player will give Virgin Media customers access to hundreds of hours of content including ITV, LIVING, Disney, Cartoon Network, National Geographic and, following a new agreement with MTV Networks UK & Ireland, a raft of MTV, Comedy Central and Nickelodeon shows. Programmes from MTV Networks’ channels will include South Park, Jersey Shore, Dora the Explorer, SpongeBob Squarepants and The Hills.

Cindy Rose, executive director of digital entertainment at Virgin Media said, "MTV, Comedy Central and Nickelodeon already offer some hugely popular shows on our TV on demand platform so we're delighted to be expanding our line-up across all three screens. We continue to explore innovative new ways to bring our customers' favourite content to them and, with Virgin Media Player, we’re making sure they’re spoilt for choice."

Throughout the beta trial, Virgin Media's XL TV customers who also have a broadband connection with Virgin will be able to take a first look at the beta Virgin Media Player by registering at www.virginmedia.com/player.

Registered Virgin mobile pay monthly customers will be able to enjoy an hour of Virgin Media Player on mobile content every day at no extra charge. Mobile versions of popular shows will be available to any mobile phone owner via the Virgin Media mobile portal.

Virgin Media Player on mobile will launch with 4oD (Channel 4 on demand) content which will be joined by MTV Snax, with bite-sized chunks and favourite shows including Cribs, The Hills and Nitro Circus, alongside made-for-mobile channels from Nickelodeon and Comedy Central. MTV Music, a mobile simulcast channel showing music videos will also be available.

More content will be added to Virgin Media Player as the company works towards a full launch later this year.

Author: Jim Martin