Paris bids Apple Expo adieu

Posted on 18 Dec 2008 at 11:42

The annual Paris Apple Expo is no more. Attendance fell by 40% this year after Apple declined to exhibit and now the organiser, Reed Exhibitions, has decided to pull the plug.

The Paris Expo once attracted upwards of 90,000 visitors but that declined to around 50,000 in 2007 and just 30,000 this year.

At the height of its popularity, the show often staged high-profile product announcements. In 2000, Apple chief executive Steve Jobs unveiled the first publicly available version of OS X. In 2004 fellow executive Phil Schiller took the wraps off the third-generation iMac.

The show’s demise follows Apple’s decision to withdraw from January’s Macworld Expo in San Francisco; 2009 will be the last time that it attends. The company has steadily pulled out of the trade show circuit in recent years. First it abandoned the summer expo held either in New York or Boston, then MacExpo in London, preferring instead to invest in its retail store business and set its own agenda for announcing new products.

Apple has yet expected to open a store in France, though it is thought to have finally settled on a location close to the Louvre art gallery in Paris.

Author: Simon Aughton

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