Titanic director believes that 3D TV is 'ready for the primetime'

Posted on 8 Jan 2009 at 02:10

3D TV could soon be a reality if Panasonic and Hollywood director James Cameron get their way. At CES 2009, Panasonic announced that it had created a full HD 1080p 3D system for home TVs and wanted a full industry-wide standard created this year, with an aim to release products in 2010.

The adoption of a standard is vital if the technology is to take off, as the current crop of competing standards from different manufacturers aren't compatible. This, in turn, means that there's a lack of 3D video, as film studios don't want to create content that will only work on a small number of televisions.

To make sure that its new system will have plenty of content, Panasonic is working closely with the Hollywood studios and is working to create a 3D Blu-ray disc authoring system to make the production of 3D discs simple.

"By February 1 we'll have an authoring system in our Hollywood lab," said Yoshi Yamada, chairman and CEO of Panasonic North America.

The company has also been working with James Cameron, whose latest film, Avatar, will be the first major Hollywood production to be shot entirely in 3D.

"3D is not a gimmick," said Cameron, who has seen Panasonic's 3D TVs. "3D is ready for the primetime."

As with all similar 3D systems, Panasonic's TVs will require that users where special glasses in order to view the video correctly. With a live demonstration going on at the Panasonic stand, we'll let you know how good the technology really is later in the week.

Author: David Ludlow in Las Vegas

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