Mac sales pass 3mn to set new record

Posted on 20 Oct 2009 at 09:02

Apple has reported another record quarter, with best-ever Mac and iPhone sales boosting profits to a record high of $1.665 billion.

The company sold just over three million Macs, of which more than 2.2 million were laptops, in the three months ending 26 September, easily beating its previous best.

Phone sales topped 7.3 million following the release of the iPhone 3GS and could have been higher. Chief operating officer Tim Cook told analysts that it wasn’t until October that Apple managed “to get the supply and demand balanced” in some countries.

The supply and demand logistics will come under even greater pressure in the current quarter, as Cook revealed that the iPhone will go on sale in China—where it is assembled—on 30 October.

“This is the largest market in the world in terms of total phones, and it’s very important we get started to make it as large as possible in smartphones,” Cook said.

Apple has now sold more than 33 million phones, but that hasn’t really had the negative impact on iPod sales that many anticipated. Thanks in large part to a doubling in sales of the iPod touch, total iPod sales continue to hover just above 10 million as they have, with the exception of the holiday quarter, for almost three years.

Naturally, Apple chief executive Steve Jobs, was “thrilled” and promised “some really great new products in the pipeline for 2010.”

Author: Simon Aughton

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