Government launches online child safety campaign

Posted on 8 Jan 2004 at 16:29

The Government has announced it will begin a new advertising campaign warning of the dangers to children when online and on mobile phones.

Previous campaigns have proved effective, with a decrease from 40 per cent to 27 per cent of
children who use chat rooms and instant messaging willing to give out their email address. Nearly two thirds of parent now monitor or advise their children on their online activities and three-qharters of children can recall having been given safety advice.

This year's campaign will run in cinemas, radio and online using existing adverts. There will also be an updated version of the Home Office leaflet for parents, 'Keep your Child Safe on the Internet'. This has advice on setting up filtering and monitoring applications on computers, as well as other advice such as a jargon buster.

Paul Goggins, Home Office Minister, said: 'We want to continue to do everything we can to make sure that children are aware that people are not always who they say they are on the Internet.

'Parents have a key role to play in this and we have updated our advice leaflets for them to give them practical help on keeping their children safe.

'This campaign, along with the new grooming offence in the Sexual Offences Act demonstrates the commitment of the Government to protecting our children from the insidious use of the Internet by
paedophiles.'

Author: Matt Whipp

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