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YouTube trounces rivals for web video

YouTube, the surprise leader in Internet video, is now serving more than 100 million clips every day, figures that must make Google cringe.

The search giant has made much of its video offering, which launched in Europe just last week, but it is the upstart startup that has, like Flickr for photos and MySpace for music, become the place for uploading, searching and viewing fuzzy and grainy videos.

YouTube now claims to account for 60 per cent of all videos watched on the Web and founders Chad Hurley and Steve Chen are now turning their attention to making some money from the site, primarily through advertising, though like both MySpace - now owned by Rupert Murdoch's News Corp - and Yahoo!'s Flickr, its destiny would seem to lie in a takeover.

More than 65,000 videos were uploaded to YouTube in June, up from around 50,000 in May, and the site now has an estimated 20 million unique users per month.

Author: Simon Aughton

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