eMusic embraces Web 2.0

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Posted on 23 Jul 2008 at 11:48

eMusic has begun a major revamp of its online music store, adding Web 2.0 features that it says will provide users with "more musical context than any other site".

The changes will enable users to pull in related content from around the web and share their musical discoveries on major social networks, bookmarking sites and blogs.

First up is a a redesigned eMusic album page, that provide not only see album information and tracklisting, but also provides one-click access to related content from YouTube, Flickr and Wikipedia. And a new Post to Web button automatically places a link on any of three dozen social networking and bookmarking sites including Facebook, Digg, Del.icio.us, Twitter and Stumble Upon.

eMusic has also developed a new browsing widget to find relevant editorial material on every artist from its archives including eMusic Dozens, Spotlights and Q&As, allowing them to take a deep dive into the artist's work. Customers can also check out a range of album reviews by eMusic, All Music Guide and fellow eMusic members. Ads before the eMusic album page also lists similar artists as well as the playlists and music downloads of members with similar tastes.

"Stores like iTunes, Amazon and even the new Rhapsody are missing the boat," said David Pakman, President and CEO of eMusic. "Blogs and recommendations from friends are now more relevant in music discovery than what music critics have to say, but what's missing is a place that brings that all together. eMusic is that place."

Author: Simon Aughton

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