Samsung Movies film rental service to close

Published 
20 Nov 2012
Samsung Movies

Customers poached by Google Play's platform

Samsung's Movies streaming video service, launched in partnership with Acetrax, is to close by the end of the year following dropping consumer interest.

The Samsung Movies service originally launched as a means of renting and watching films and TV programs on Samsung's mobile devices. It formed a major part of the company's content provision strategy, along with co-branded digital magazine and newspaper subscription services provided by Zinio and Newspress. Powered by Acetrax in Europe, the video rental service came installed as standard on the Galaxy Tab tablet and Galaxy S smartphone, and was supported by other handsets including the S8300 Tocco Ultra Edition, S7350 Classico, M7600 Beat DJ, i8910 HD and Jet.

Sadly, Google threw a spanner into the works when it rebranded the Android Market to Google Play, adding in the ability to purchase and rent films and TV programs and eBooks alongside the original purpose of installing apps.

With an official, Google-branded service that works across almost all Android devices, Samsung Movies' days were numbered - and the company's email to customers advises that time is running out.

According to the company's email announcing the closure of the service, the UK portal for Samsung Movies will close on the 15th of December. Those who wish to continue using Samsung Movies beyond that point are given the option of transferring their membership to Acetrax, the video-on-demand specialist providing the platform behind the Samsung branding.

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