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With up to £450 off all laptops - and selected Sony, Dell, Toshiba, Compaq, Acer, Asus and Advent laptops are available for free, depending on the mobile tariff - the initiative sees PC World adopting a model similar to mobile phone retailer Carphone Warehouse. The scheme is currently only available in-store.

"Connectivity and content services are as important to customers as the hardware they buy," said Glenn Orchard, head of commercial development at PC World. "Get Connected reflects customer demand for a complete, one-stop solution that provides a way for our customers to not only get a great deal on a laptop, but also get connected to the right service."

PC World offers mobile broadband from £10 per month from Vodafone, T-Mobile and 3. The retailer also offers home broadband and digital TV packages through Virgin Media, BT and Sky.