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The service, launched by T-Mobile will offer a different game to download at no cost - with the project being funded by advertisers. You'll only need to watch two advertisements prior to playing the game, and two advertisements at the end of your gaming session.

Poker Million II is already available to download for free, and according to T-Mobile, titles that will be following include: IQ Booster, Pro-Bowling,

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Pool Star and Einstein's Brain Game. There will be no limitations on the number of games that can be downloaded or how many times each game can be played.

The games are available to T-Mobile's web'n'walk internet package subscribers and the service is will be hosted and managed by Digistores. It will only offer customers games that are compatible with their particular handsets and can automatically detect the games that will work on individual devices.

"The launch of ad-funded games further strengthens T-Mobile's mobile gaming offering to consumers," said Damien Byrne, head of new proposition development at T-Mobile UK. "We continue to make mobile gaming easier than ever before and a more enjoyable experience for our customers."

Steve Gordon, managing director at Digistores, added: "Our experience in the mobile gaming and advertising market and T-Mobile's web'n'walk service are the perfect match and we look forward to attracting new customers to mobile games."