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The new voluntary code, introduced by UK regulator Ofcom, will be adhered to by 95 per cent of broadband users' ISPs. The code will come into effect tomorrow and has been introduced as Ofcom research revealed that a quarter of broadband users said that they did not receive the speed they expected when they signed up for a broadband service.

Under the code, ISPs are required to provide consumers with an accurate estimate of the maximum speed that their line can support, at the point of sale. They must also "clearly and simply" explain how technical factors may slow down speeds, and offer help and advice to consumers to improve the situation at home.

If the actual speed is much

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lower than the original estimate, ISPs must offer an alternative package, without enforcing any penalties on the consumer.

Ofcom said it will monitor companies over the next six months to make sure they are adhering to the code.

Ofcom welcomes the fact that so many ISPs have signed and now implemented the Code of Practice.

"Over 95 per cent of broadband customers are covered by the code which means that the vast majority of people should be confident about the advice they receive on broadband speeds," said Ofcom chief executive, Ed Richards.

The head of the ISP Code of Practice said that the move means that consumers would be better educated about what they're actually paying their ISP for, but stressed that ISPs will still need to be watched closely by regulators.

"The new code will help consumers make better informed choices. It addresses the concerns that we raised with Ofcom and the ISPs last year about broadband speeds - about the mismatch between the speeds that consumers think they are buying and what they actually get," said communications consumer panel chair Anna Bradley.

"Ofcom's pledge to monitor compliance with the Code over the next six months is a welcome move. We now need to be sure that ISPs honour their commitments."