Samsung unveils its phone for women: the Galaxy S Femme

Posted on 20 Sep 2010 at 10:09

Samsung has unveiled its latest Galaxy S smartphone, and this time it's gunning for the female market with a combined handset and cosmetics package.

Launching in Taiwan and spotted by [a
href="http://en.akihabaranews.com/61840/phones/samsung-galaxy-s-femme-the-ultimate-android-phone-for-all-women"]Akihabara
News[/a], the deal sees Samsung team up with US-based cosmetics manufacturer Aveda to launch the Galaxy S Femme - a package which Samsung hopes will get more women interested in its latest smartphone.

Those who decide to splash out on the device will find themselves in possession of a pink, but otherwise pretty standard, Galaxy S Android smartphone along with a 4GB microSD card - but it's what Aveda brings to the table that makes the offer interesting.

In what is thought to be the first deal of its kind, the Galaxy S Femme will include custom-made software from Aveda that advises women how to keep their skin and hair in tip-top condition - while doubtless carrying fairly heavy advertising for the company's range of beauty products.

As well as the handset and its software, the Galaxy S Femme package includes a travel kit with creams, cleansers, and cosmetics from Aveda's range of products.

It's an interesting, and risky, strategy for Samsung to take: while it could well succeed in capturing a percentage of the lucrative female market, its use of pink and beautifying products has a chance of alienating as many modern women as it attracts.

The company has not yet offered a hint as to expected pricing, and so far there's no news as to whether the Galaxy S Femme package will get a UK launch.

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