Traffic review

Verdict:

It's easy to see how this could make a substantial impact on most design studios' efficiency

Review Date: 25 Jun 2004

Price when reviewed: £7500 (£6383 ex VAT) for a five-user licence, £500 per additional user (£426 ex VAT)

Reviewed By: Jack Weber

Our Rating 4 stars out of 5

There's no need for serious hardware, though - just about any iMac or iBook will do and even the server will run happily on a fairly basic iMac. Being based on FileMaker, it's fully cross-platform so Windows servers and clients will coexist happily with Macs. At present, Traffic runs under FileMaker 5 and 6, but by the time you read this, it should be available for FileMaker 7 as well.

Of course, there are some disadvantages to using specialised software such as this, especially if you have a fast turnover of freelance staff or employ temps on the admin side. These days, you can probably expect some degree of familiarity with Word and Excel, but Traffic will require additional training, which will initially eat into productive time. That apart, it's easy to see how this could make a substantial impact on most design studios' efficiency. Of course, it will require some discipline (filling in those timesheets daily), but given that many creatives are proudly averse to getting involved in admin tasks, Traffic does an excellent job of reducing the burden while imposing some firm structure.

NEEDS: FileMaker Pro for each user + FileMaker Server + Adobe Acrobat

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User comments

Not for Creative Agencies

We have struggled with this software for 6 months. The service is aweful, software buggy and worst of all it was sold to us the THE solution for creative agencies. IT IS NOT. It is inflexible and reporting on the basics is impossible. We purchased this to increase our visibility – it has made it worse. Looking now for alternative and swallowing hard on fact we have wasted £10k and a huge amount of time.

By DMLiquid on 12 Feb 2011