Sony teams up with Simon Cowell for X Headphones

A big yes from the X Factor judge for Sony's latest phones

11 Sep 2012
Sony X Headphones

Sony has announced plans to launch a new series of headphones in a joint venture with X Factor judge Simon Cowell.

The unsurprisingly-named X Headphones, developed by Sony Music Entertainment and given the official Simon Cowell seal of approval, feature 50mm neodymium magnet drivers and a clever design of foam designed to conform to individual ear shapes to increase the sound isolation capabilities of the over-ear phones without causing discomfort during long-term listening.

The headphones also include Sony's Direct Vibe technology, a sealed acoustic structure designed to improve bass response and full-range sound reproduction.

The X Headphones are built from aluminium, including the headband - foam-lined for comfort - which includes a dual-folding design with swivelling earpads. When folded for transport, the headphones fit inside the included carrying case which also provides room for the detachable cord and in-line remote with volume and track controls as well as an iPhone, iPad and iPod-compatible microphone.

Final design tweaks on the X Headphones, which share many of their basic features with Sony's existing MDR-X10 series, include a textured finish to the flat cord which the company claims helps to reduce tangles when the headphones are not in use. Coupled with the folding cans and support for Apple's various portable devices, it's clear the company is aiming for the out-and-about crowd with the X Headphone family.

"I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today", claimed Cowell at the launch event. "I've tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it’s like being in the recording studio when the records are made. The sound is that clear."

UK availability for the X Headphones has yet to be confirmed, with Sony launching the headphones in the US later this month for $299.99 (around £187 excluding taxes).

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