Sony announces "world's first" Ultra HD content delivery system

Bundles high-resolution Hollywood blockbusters with XBR-84X900 UHD TV

20 Nov 2012

Sony has released details about its upcoming Ultra High Definition (Ultra HD) TV sets, including news that compatible content will be included out-of-the-box through what the company claims is the world's first Ultra HD content delivery system.

Ultra HD, previously known as 4K format, provides a far clearer picture than is possible through a High Definition (HD) TV. With four times the pixel density of an identically-sized HDTV, an Ultra HD TV can provide significantly more detail - but only when the source material has the detail to provide.

That's where Ultra HD technology currently falls down: the highest resolution used for broadcast video in the UK is Full HD, or 1080p, which is the same format as used on Blu-ray discs. While detailed, it's approximately one-quarter the detail required to make full use of an Ultra HD TV. While Ultra HD sets will stretch the image to fill the screen, using clever tricks like interpolation to improve the resulting clarity, the resulting picture is still far from Ultra HD quality.

Sony has announced how it's going to solve that problem: by bundling the world's first Ultra HD content delivery system in with its Ultra HD TVs. "Sony makes 4K projectors for the home and cinema, 4K upscaling Blu-ray Disc players, and 4K Ultra HD televisions. Sony also makes 4K professional cameras for production studios. Plus, Sony has its own studio – Sony Pictures Entertainment (SPE) – that turns out 4K production every day," Sony's Ray Hartjen explained in a blog post. "Do you really think we’d leave our 4K Ultra HD TV customers hanging?

"In the next couple of weeks, the XBR-84X900 television will ship to customers who placed pre-orders since the product introduction in September. As an extra bonus, included free with the purchase will be the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment. Not some goofy 4K content shot as a demo. I’m talking full length feature Hollywood productions, and available exclusively to purchasers of Sony’s 84” 4K Ultra HD TV."

Full details of the delivery system, what content will be included in the bundle and what additional content buyers can expect to receive post-purchase have yet to be disclosed - along with, sadly, any details about when the UK can expect to see a similar launch offer.

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