Sky buys 15,000 LG 3D TVs for football in pubs
Posted on 16 Mar 2010 at 11:38, by David Ludlow
Sky is kick-starting uptake of its 3D broadcasts by buying 15,000 LG 3D TVs, which it will install in pubs and other venues around the UK. The company hopes that the move will introduce swathes of people to the new form of entertainment.
The TVs Sky has bought all use polarised glasses to passively display the 3D image. The benefit of this system is that the glasses are cheaper and lighter than the active shutter glasses required in home TVs for support of the 3D Blu-ray standard.
Sky will launch a 3D pub-only channel this spring, showing one Premiership game of football a week in 3D. A consumer 3D channel will launch later in the year, available to all Sky customers.
This deal could be good news for pubs, as they clamour to attract customers back. It's particularly good news, as the World Cup means that pub-goers should be able to watch England go out on penalties in the quarter-finals in full 3D glory.
Find a review
- Sony announces Bravia X9 4K TV prices for the UK
- Loewe Reference ID TVs launched, custom designs coming soon
- sub-£1000 Ultra HD TV launched by Seiki
- Sony confirms 4K TV prices, introduces FMP-X1 4K media streamer
- Toshiba’s 2013 A/V line-up for 2013 revealed
- Philips Design Line TV announced
- LG OLED TV available to pre-order for £9,999, ships in July
- Philips TVs priced and dated for 2013
- Philips 4K TV reveal expected by late August
- LG buys webOS from HP for Smart TV development