Skip to navigation

Sony Cyber-Shot DSC-J10 review

  • Sony Cyber-Shot DSC-J10
  • Sony Cyber-Shot DSC-J10 USB
  • Sony Cyber-Shot DSC-J10 sample 1
  • Sony Cyber-Shot DSC-J10 sample 2
  • Sony Cyber-Shot DSC-J10 sample 3
  • Sony Cyber-Shot DSC-J10 sample 4
  • Sony Cyber-Shot DSC-J10 sample 5


Generous memory capacity and a USB plug built in, but they don't make up for the basic VGA video resolution and noisy photos.

Review Date: 2 Jun 2011

Price when reviewed: £143

Buy it now for: £100
(see more store prices)


Reviewed By: Ben Pitt

Our Rating 2 stars out of 5

User Rating 3 stars out of 5

Powered by Reevoo

What's the biggest problem with budget digital cameras these days? Image noise? Poor battery life? If the Sony J10 is anything to go by, it's those pesky USB cables and memory cards. If you're always misplacing yours, you'll be relieved to hear that the J10 does away with them.

An integrated USB plug swings out of the side of the camera and plugs directly into a PC for transfers and charging. There's 3.4GB of internal storage but no card slot, and the battery is non-replaceable. It's a slim, light camera, but not so light that we'd be relaxed about it hanging from a computer's USB socket. It's unlikely to damage the camera but it might put excessive strain on the computer's socket. Thankfully, there's a USB extension cable included in the box, and also a mains adapter for charging when USB power isn't readily available.

Sony Cyber-Shot DSC-J10 USB

Connecting to a PC gives direct access to the internal storage, and there's a separate partition containing software for transferring photos to the PC, emailing them and uploading to various online services including Picasa, Flickr and YouTube. These services' login details are stored on the camera for easy uploading using any PC. However, we doubt that many internet cafés will let people run unknown software, and friends might not be too happy about it either.

Putting these novel features to one side, the J10 still has a lot of charm with its elegant, curvy design. The 2.7in screen lets it down badly, though, with poor viewing angles resulting in washed out colours when viewed from above – as cameras often are. The menu system is reasonably quick to navigate, and shot-to-shot performance was excellent at just 1.3 seconds. The switch for selecting photo, video and panorama capture is welcome, but it's a shame that Sony has chosen to include a dedicated Smile Detect button rather than something more useful such as exposure compensation or ISO speed. Smile detection means the camera can take a snap automatically when it spots a toothy grin, but it's too slow and insensitive to be much practical use.

Prev Next

User Reviews

Best Prices

Price comparison powered by Reevoo

< Previous   Reviews : Digital cameras Next >
Sponsored Links


Award-winning Digital cameras
Best Buy
Canon EOS 70D
Best Budget Buy
Sony Alpha A3000
Fujifilm X-T1

Canon EOS 70D review

Canon EOS 70D

Category: Digital cameras
Rating: 5 out of 5
Price: £999
Samsung NX30 review

Samsung NX30

Category: Digital cameras
Rating: 4 out of 5
Price: £900
Canon PowerShot SX600 HS review

Canon PowerShot SX600 HS

Category: Digital cameras
Rating: 3 out of 5
Price: £199
Panasonic Lumix DMC-TZ60 review

Panasonic Lumix DMC-TZ60

Category: Digital cameras
Rating: 4 out of 5
Price: £339
Fujifilm X-E2 review

Fujifilm X-E2

Category: Digital cameras
Rating: 4 out of 5
Price: £1,149
Sponsored Links


Also in this category...




Expert Reviews Printed from

Register to receive our regular email newsletter at

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.