Apple Watch review

The Apple Watch is the best smartwatch you can get and makes life easier day-to-day, but it is very expensive

Our Rating 
Price when reviewed 
inc VAT (Sport)
Buy it now for 


Pedometer: Yes, Heart-rate monitor: Yes, Display size: 38mm/42mm, Resolution: 340x272 (38mm)/390x312 (42mm), OS support: iOS 8.3+, Battery life: 18 hours

The problem with the vast majority of smartwatches is that they’ve been designed as a bit of technology, not also as something that you’d be happy to display on your wrist the entire time. It’s a trap that Apple has been keen to avoid with its Watch, aiming to design a smartwatch that’s both more powerful than what’s come before and more customisable than any other watch available. 

As Apple says, the Watch is its “most personal device yet”: that ethos even stretches to the way that company sells the product, with the in-store experience more jeweller than technology retailer. Even the packaging says high-end watch, rather than tech product.

We have to say that Apple has been rather triumphant in both of its goals, with the wide range of models letting you choose a Watch that looks different to what other people may be wearing; crucially, every model has the same experience, so you’re only really choosing on looks, not features.

Available ranges

What makes the Apple Watch more flexible than any of its competition is the sheer range of design choices available. At the base level, you have the choice between two sizes: 38mm and 42mm. Where possible we recommend the 42mm version, but the smaller version at least means that there’s an option for people with smaller wrists, which is something that other manufacturers have completely ignored: the Moto 360, for example, looks ridiculous on some people.

Once you know your size, it’s a matter of choosing the model that you want. The differences here aren’t in features but in the build materials. The entry-level Sport edition has an aluminium body, with a textured feel to it, and ships with the soft-touch Sport Band available in five colours. It costs £299 for the 38mm version and £339 for the 42mm version.

Next up is the standard Apple Watch, which has a stainless steel body and sapphire glass. It starts at £479 for the 38mm and £519 for the 42mm version, with the soft-touch Sport Band. Here you get more choice of straps to buy with the Watch, although prices rapidly increase: we’ve got the Milanese Loop on the 42mm version, which costs £599; at the top is a special black Watch with a Space Black Stainless Steel Link Bracelet that costs a whopping £949.

At the very top is the Apple Watch edition, which has a gold body and costs between £8,000 and £13,500, with each model having a unique strap. It’s fair to say that the standard or Sport editions are going to be the right choice for most people.

All of the standard Watch’s straps are available to buy separately and fit any edition of the Watch. Apple’s proprietary strap fitting means you can change a strap within a minute, giving you the option to have different straps for different occasions. This connector is available for licensing, so third-party straps will be available for less although we can’t vouch for their quality.

Design and build quality

No matter which version you choose, the Watch is beautifully designed and has the quality that we’ve come to expect from Apple. From its rounded edge to the way that the screen curves down to meet the metal body, the Watch is superbly designed and is a cut above any other smartwatch currently available. It’s also much thinner than you may expect, making some of the Android watches we’ve reviewed look rather chunky.

The same level of detail has been put into the straps. Our Milanese Loop was beautifully finished, with the magnetic clasp making sure it stayed tight against our wrist while remaining comfortable at all times. Once we had it on, the Watch looked and felt as though we were wearing a regular watch, not just a bit of tech.

Setup - Bluetooth and Wi-Fi

You need an iPhone 5 or later to use the Apple Watch. Setting it up for the first time is simple: you turn on the Watch, open the Watch app on your phone and then use the phone’s camera to take a picture of the pairing animation. After that, your Watch uses Bluetooth LE to connect to your iPhone. You only have to perform a few simple steps to complete the process, including setting a four-digit passcode. Not that you should have to enter it often, as the Watch stays unlocked while it remains on your wrist (it locks automatically when you remove it) and you can tell it to unlock with your iPhone, which is particularly handy if you’ve got Touch ID. For most people, then, they’ll only need to put their Watch on in the morning, tap Touch ID on their iPhone and they’ll be set for the day. 

Apple Watch Watch app

During setup, you can also choose which apps you want to install on the Watch, or just to install all that are available from your phone. For most applications, the Watch talks to your iPhone using Bluetooth, but it also has 2.4GHz Wi-Fi built in. You can’t select which network the Watch should join, but it will connect to any 2.4GHz network that your phone has connected to before, automatically. If you use dual-band Wi-Fi at home, such as with an 802.11ac router, make sure that you’ve connected your phone to both the 5GHz and 2.4GHz networks in the past.

Wi-Fi means that Watch keeps working when your phone is out of Bluetooth range. It automatically switches from Bluetooth to Wi-Fi when it can't detect your iPhone, so the Watch can communicate with your phone provided they're both on the same physical network. It’s great news, as it means that your Watch keeps working, for example, when your phone’s upstairs on charge and you’re elsewhere in the house.

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