To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more
- Top scores for speed
- Great bundle deals
- Highly recommended by customers
- Tariffs can be confusingly priced
Vodafone topped our broadband awards in 2025 and it has followed that performance up with an equally strong showing this year, making it the clear winner of the 2026 Expert Reviews Broadband Awards and our best broadband provider overall.
Vodafone’s deals with multiple fibre networks give the company access to some of the fastest speeds available in the UK, and that’s reflected by a first-place finish in our Fastest Broadband Provider award.
It also came out top for the bundle deals it offers – Vodafone made its name in the mobile phone business, of course – and it’s also the provider that is most eagerly recommended by its customers.
With runners-up spots in categories such as customer service, value and reliability (among others), it’s an impressively strong across-the-board performance from Vodafone.
Packages and pricing
Fibre 1 and Fibre 2
The so-called Fibre 1 and Fibre 2 tariffs are not really fibre broadband at all. They’re a carry over from the days when fibre-to-the-cabinet connections were called “fibre”, and that means the last stretch of the connection is still on that dismally outdated copper wire. Hence the slow speeds of 35Mbits/sec and 67Mbits/sec respectively.
Given the faster of the two connections is actually £1/mth cheaper at the time of writing, there’s no reason to go for Fibre 1 other than your line simply isn’t good enough to cope with the faster speed.
Full Fibre 74, 150, 500, 910 and Pro 3 Full Fibre 1.6 (Openreach)
Vodafone has deals with three fibre networks: Openreach and the smaller CityFibre and Community Fibre networks. If you’re not within CityFibre/Community Fibre’s footprint, you’ll be offered an Openreach-based connection. You’ll be shown which tariffs you qualify for when you enter your postcode into Vodafone’s website.
The big disadvantage of Openreach connections is they’re not as fast as the others – they can’t hit the same top download speed, and they’re much slower on uploads. Openreach uploads are generally 10-20% as fast as the download speed, whereas the other two’s uploads are as fast as the downloads, which is especially good for those who work from home.
Only Vodafone can explain why its 150 deal is cheaper than its 74, given that it’s twice as fast. Perhaps an introductory offer price to reel you in before the price goes up after the contract ends? Talking of which, all of Vodafone’s tariffs have annual price increases built in, which are stipulated at the point of order.
Full Fibre 80, 150, 500, 910, Pro 3 Full Fibre 2.2 (CityFibre/Community Fibre)
As noted above, these tariffs are only available to those in CityFibre/Community Fibre areas, which is by no means the majority of the country yet. However, if you are in luck, you get to benefit from faster, symmetrical (same up as down) speeds for only a quid or two more per month.
It’s worth noting that all of Vodafone’s tariffs can be boosted with “Super WiFi” – basically extenders that carry the signal further round the home. The Pro 3 tariffs, which are the only option for gigabit speeds, include the new Ultra Hub 7, which incorporates the latest Wi-Fi 7 technology and 4G broadband backup if the landline goes down.
Although we focus on broadband-only deals in the table below, Vodafone is highly regarded by the customers we surveyed for its bundle deals, so if your mobile phone contract is up, or you’re looking for a TV package, it’s worth exploring what Vodafone has to offer.
Coverage
As noted above, Vodafone has deals with Openreach, CityFibre and Community Fibre, making its coverage about as good as it gets.
Openreach’s full-fibre network now passes around 14.5m homes (about 63% of the country), while CityFibre passes just over 4m and Community Fibre adds another half a million, mainly in the London area.
For those who aren’t yet in a full-fibre area, you’re stuck with the slower Fibre 1 and Fibre 2 tariffs from Vodafone.
Performance and customer satisfaction
Vodafone customers are more willing to recommend their provider than the customers of any other network, and it’s easy to see why.
When it comes to speed, more than 90% of Vodafone customers declared themselves satisfied or very satisfied – only 2% were unhappy. Vodafone earned a first-place prize for some distinct use-cases, too: it came out on top for Streaming and Online Gaming with overall scores of 61% and 63% respectively. This means that customers are happy with both the speed and reliability of Vodafone’s service specifically when using it for those things – a respectable achievement.
Almost 90% of customers were happy with the value on offer too, with only Plusnet recording a marginally better score in this category. Customer service performance was strong too, with 86% of customers either satisfied or very satisfied. Again, only Plusnet bettered that score.
Vodafone customers are also the most pleased with the bundle deals the company offers, so it’s well worth checking out what’s on offer if you throw in a mobile phone contract or TV deal into the package.
Should you choose Vodafone Broadband?
Vodafone’s solid performance in every category makes it the broadband provider to beat in 2025. Its wide range of packages – keenly priced and with 4G backup on the more expensive tariffs – means you should find a deal to suit your home’s needs. Vodafone mobile customers may also be offered special deals, so it’s worth checking if you’re already a customer.
Survey methodology
Our survey, conducted in September 2025, targeted a representative sample of 1,544 UK residents aged 18 and over.
Across 14 questions, our survey captured data on 8 broadband providers. To ensure the integrity of our analysis, we applied a minimum sample size of 50 respondents, which qualified 7 of these for analysis.
Analysis Brands:BT, Sky, Virgin Media, Vodafone, Plusnet, TalkTalk, EE, Zen Internet
Eligibile brands: BT, Sky, Virgin Media, Vodafone, Plusnet, TalkTalk, EE
