About Us

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Expert Reviews is here to tell you all you need to know to buy the best products. Our team of experts perform rigorous testing on every product so that you know that you can trust our conclusions. While we test everything to a high degree, our reviews are written in plain English, giving you advice that you can both trust and understand easily.

We’re also here to help you make the most of your new purchase and make sure you get the most out of it in the years to come. From explaining the best ways to clean decking with a pressure washer, to saving money on printer ink, we’ll save you precious pennies and make sure your tools, tech and appliances last longer.

Once the sister title to monthly magazine Computer Shopper, Expert Reviews isn’t yet another copycat reviews site, but a brand based on a 34-year pedigree in testing and reviewing products. First launched in 2010, its heritage unsurprisingly lies in consumer technology; including smartphones, tablets, laptops and televisions.

Over the years, we’ve written hundreds of smartphone reviews, rigorously testing everything from their display quality to chipset performance and battery life. To give you an idea of how long we’ve been doing it, we’ve covered every iPhone since the iPhone 4 launched in 2010 and every Pixel smartphone since the Google phones debuted in 2016.

However, Expert Reviews has never pigeonholed itself by focussing on tech alone. On the contrary, at the time of its first redesign in 2014, Expert Reviews had already ventured into writing about toasters and coffee machines, as well as vacuum cleaners and other home gadgets.

Under new leadership in 2016, we further expanded our coverage of lifestyle categories such as gym equipment, white goods and mattresses, to name but a few. This culminated in writing our first standalone mattress review in early 2018 when the Simba Hybrid fell into our hands following a Women’s Fitness photoshoot. Since then, we’ve tested more than 50 different mattresses from brands such as Harrison Spinks, John Lewis, Sealy, Emma, Nectar, Otty and more.

In March 2025, our website was treated to an exciting new redesign. As the go-to consumer reviews website, we consider almost any consumer product that requires a considered buying decision as worthy of our scrutiny, especially if it falls within one of the following three categories: home; technology; and sleep and wellness. As such, we now provide comprehensive coverage of everything from Wi-Fi extenders and e-readers to lawn mowers, pressure washers and air fryers – and that’s on top of the aforementioned categories.

Expert Reviews Team photo at Product of the Year Awards 2025

Our 11-strong editorial team has many decades’ worth of consumer product testing between them. You can read more about us on our profile pages, but here’s a quick intro…

We have our Technology wing, headed up by the meticulous and marvellous Jonathan Bray, our resident audiophile Andy White and smartphone supremo Ben Johnston.

Next, there’s our Home & Garden team, run by passionate foodie Danielle Amato (what Danielle doesn’t know about the best air fryers isn’t worth knowing) and coffee fiend Jamie Stedmond.

And last but not least, our dynamic Sleep and Wellness duo, comprising the ever-alert Sleep Editor Gareth Thomas and Sarah Matthews, who can advise on everything from skincare to hair straighteners.

They’re supported by Editor Amy Cutmore, who has been writing about home and tech products for more than two decades, our gaming-mad Deputy Editor Will Georgiadis, Partnerships Content Manager and Expert Reviews stalwart Edward Munn and Sydney Bohannan – our unshakable super sub that keeps us all on the straight and narrow! Plus, working behind the scenes we have our fabulous commercial team of Simon Flavin and Charlie Milligan.

From buying stain strips in Switzerland for testing washing machines to a capture rig that proves that HDMI cables are all the same, our team of experts performs in-depth testing on each product that arrive in our offices. We push every bit of kit to its limits so that we can honestly sort the bad from the good based on real-life experience.

Our testing guides will give you a more comprehensive breakdown of what’s involved in a selection of our key product categories:

We don’t pull our punches and our guarantee to you is that our reviews are correct and the conclusions are based on fact. It’s our promise that if we say a product is good, then it is genuinely good. Equally, we won’t shy away from telling you when a product is batter, no matter who made it and what other sites think. All of our reviews come to definitive conclusions, too: if we don’t think a product is worth buying, we tell you which one you should buy.

While we don’t shy away from complex and high-end products, we’ll always write our reviews in clear, straightforward English to simplify the buying decision.

MVF Global is the owner or the licensee of all intellectual property rights in this website, and in the material published on it.

Registered office: 1st & 2nd Floors, Wenlock Works, 1A Shepherdess Walk, London, N1 7QE. Registered in England with company no. 06951544 and VAT no. 207 7137 19.