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GE Create by Jason Wu review

Our Rating :
Price when reviewed : £169
inc VAT

Create by Jason Wu is a simple, stylish and very affordable luxury camera


1/2.3in 12.2-megapixel sensor, 3.0x zoom (35-105mm equivalent), 150g

Thankfully, the camera handles exposure pretty well and most of our images were well exposed. It only struggled when we presented it with a difficult lighting situation – particularly with strong back lighting (where the subject is in front of the light source) – where it tended to under-expose the subject. Create’s way of getting around this is to fire the flash because there’s no exposure compensation, but you’ll have to enable that manually if it’s still quite bright.

Create’s auto-focusing wasn’t quite so good though and we felt it limited our creativity somewhat. There’s only one AF zone, which is in the centre, and there’s no opportunity to depress the shutter halfway to focus and then recompose – it will re-focus when you release the shutter so you’ll quite often end up with out of focus images. It would really benefit from employing a multi-zone focusing system and this wouldn’t necessarily compromise the simplistic interface.

We were quite pleasantly surprised by the Create’s image quality. It has a 12.2-megapixel sensor and a 3x optical zoom lens (35-105mm f/3.1-f/5.7) to produce vibrant and relatively sharp images. The lens manages chromatic aberrations quite well, but without a macro mode you’ll struggle to take good close-up photos.

GE Create Leather by Jason Wu (back)

The 2.7in screen really doesn’t do the Create’s photographs justice, though, and is the camera’s weakest point. Its 230,000 dot resolution is very low by today’s standards; the splash screen shown when you turn the camera on doesn’t look particularly sharp and neither do the photos you’ll take, but they do when you transfer them onto your computer. The screen is also difficult to view in bright sunlight and has poor viewing angles – it’s a big disappointment.

Its built-in video mode is also slightly disappointing compared to other compact cameras, as it’s limited to 640×480 at 30fps with mono audio. The soundtrack isn’t great with a lot of background noise present, even in a quiet room, and you can’t zoom while recording.

Ultimately the Create has some good and bad points, but it’s quite finely balanced. The Create’s design will definitely appeal to fans of Jason Wu’s work and its image quality is also very good for a compact camera. However, the camera’s limitations – in particular the lack of a multi-zone auto focus system – can be quite frustrating at times. If you’re looking for a similarly priced luxury camera with more features and controls, the Canon Ixus 130 isn’t a bad choice, but the Create will take better pictures if all you need is an automatic mode.

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Basic Specifications

CCD effective megapixels12.2 megapixels
CCD size1/2.3in
Viewfinder magnification, coverageN/A
LCD screen size2.7in
LCD screen resolution230,000 pixels
Articulated screenNo
Live viewYes
Optical zoom3.0x
Zoom 35mm equivalent35-105mm
Image stabilisationN/A
Maximum image resolution4,032×3,024
Maximum movie resolution320×240
Movie frame rate at max quality30fps
File formatsJPEG, MOV (MPEG-4)


Memory slotnone
Mermory supplied4GB internal
Battery typeinternal Li-ion
Battery Life (tested)320 shots
ConnectivityUSB 2.0 Hi-Speed
HDMI output resolutionN/A
Body materialAluminium, Plastic & Leather
Lens mountN/A
Focal length multiplierN/A
Kit lens model nameN/A
AccessoriesUSB extension cable, Jason Wu case, Jason Wu wrist strap, microfibre bag

Buying Information

Warranty1 year parts and labour

Camera Controls

Exposure modesauto
Aperture rangef/3.1 to f/5.7
Exposure compensationnone
White balanceauto
Additional image controlsnone
Manual focusNo
Auto-focus modescentre
Flashauto, forced
Drive modessingle, self-timer