To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more

Fujifilm X10 review

Our Rating :
Price when reviewed : £406
inc VAT

Its videos are disappointing, but this stylish camera is a delight to use and takes exceptional photos – a class act


2/3in 12.0-megapixel sensor, 4.0x zoom (28-112mm equivalent), 350g

Expert Reviews is proud to bring you this Fujifilm X10 review from Short Sharp Reviews – click through to YouTube for a 1080p HD version

Anyone with £400 to spend on a compact camera is faced with a difficult decision. On the one hand there are cameras such as the Canon PowerShot S100, which are essentially normal compact cameras but with superior image quality and far better controls. Then there are compact system cameras (CSCs), with image quality that’s comparable to SLRs and the versatility of interchangeable lenses, but aren’t quite as small as the likes of the Canon S100.

We were initially a little sceptical about the Fujifilm X10. It has a fixed lens and uses a 2/3in sensor – marginally bigger than the Canon S100’s but much smaller than the sensors in most CSCs. The camera itself is fairly bulky, though, and much closer in size to a CSC than the S100. Is this the worst of both worlds?

Fujifilm X10

Our scepticism disappeared once we had the X10 in our hands. This is a seriously beautiful camera. Its leather-effect texture over a magnesium alloy body and variety of buttons and dials give it an air of retro style that seems to be a natural by-product of its superbly thought-out ergonomics.

Optical viewfinders are rare on compact cameras, and the few examples tend to give an extremely small view. This one is much better, being a little bigger than the viewfinders on consumer SLRs. It zooms in tandem with the lens, and although the view is blurred towards the edges, it still shows much more detail than the 2.8in LCD screen. It’s disappointing that the screen isn’t articulated, especially as it looks like it might be with its slightly raised profile, but it’s bright and reasonably sharp.

Fujifilm X10 back

There’s a pop-up flash and a hotshoe for an external flashgun. There are only two flashguns designed specifically for Fujifilm cameras, but we were able to use our generic flashgun on manual exposure settings. For some reason our wireless trigger system wouldn’t work, though. There are similar reports on web forums of problems with PocketWizard triggers.

All those dials and single-function buttons make it quick to adjust settings. There’s a mode dial, plus another for exposure compensation that falls neatly under the thumb. A command dial sits just below, and the navigation pad doubles as a wheel. This wheel and the command dial control the shutter speed and aperture in manual exposure mode, but they duplicate each other’s function in priority modes. It’s surprising there’s no direct access to ISO speed, but a Fn button beside the shutter release can be assigned to this role. Various other buttons are labelled for quick access to all the key controls, from drive mode to focus point, so there’s rarely any need to visit the menu. Our only gripe is that some options can’t be selected at the same time, such as super-macro and flash, or continuous mode and dynamic range boost, and it’s not obvious why options are sometimes greyed out or buttons don’t respond.

Fujifilm X10 top

The 4x zoom function is controlled via the lens ring, which also acts as a power switch, powering up when the lens is extended and down when it’s retracted. It’s a smart idea but it’s slightly diminished by a three-second wait before shooting can commence. When we pressed the shutter button too early, the camera did nothing rather than shooting as soon as it was ready. Another performance-related issue is one we’ve seen many times before on Fujifilm cameras: while it’s possible to take photos in quick succession – a shade under one second in this case – it’s not possible to adjust settings while data is being saved to the memory card.

On the upside, data is saved pretty quickly. After taking a photo, controls started responding again after two seconds for JPEGs and three seconds for raw. Continuous JPEG shooting is at 6fps, slowing to a still-respectable 2fps after seven frames. In 6-megapixel mode (see below), it ran at 7fps for 18 shots before slowing to 3.8fps. This is much faster than the Canon S100, but there’s no option to shoot in continuous mode with updating autofocus between shots. Even in single drive mode with the switch on the front of the camera set to AF-C (autofocus continuous), focus updated while composing shots but locked once the shutter button was half pressed.

Pages: 1 2

Basic Specifications

Rating *****
CCD effective megapixels 12.0 megapixels
CCD size 2/3in
Viewfinder optical
Viewfinder magnification, coverage 85%
LCD screen size 2.8in
LCD screen resolution 460,000 pixels
Articulated screen No
Live view Yes
Optical zoom 4.0x
Zoom 35mm equivalent 28-112mm
Image stabilisation optical, lens based
Maximum image resolution 4,000×3,000
Maximum movie resolution 1920×1080
Movie frame rate at max quality 30fps
File formats JPEG, RAW; QuickTime (AVC)


Memory slot SDXC
Mermory supplied none
Battery type Li-ion
Battery Life (tested) 270 shots
Connectivity USB, AV, mini HDMI, flash hotshoe
HDMI output resolution 1080i
Body material magnesium alloy
Lens mount N/A
Focal length multiplier N/A
Kit lens model name N/A
Accessories USB and AV cables, neck strap
Weight 350g
Size 70x117x66mm

Buying Information

Warranty one-year RTB
Price £406

Camera Controls

Exposure modes program, shutter priority, aperture priority, manual
Shutter speed 30 to 1/4,000 seconds
Aperture range f/2-11 (wide), f/2.8-11 (tele)
ISO range (at full resolution) 100 to 3200
Exposure compensation +/-2 EV
White balance auto, 7 presets with fine tuning, manual, Kelvin
Additional image controls color, sharpness, highlight tone, shadow tone, noise reduction, dynamic range, film simulation
Manual focus Yes
Closest macro focus 1cm
Auto-focus modes multi, flexible spot, face detect, tracking
Metering modes multi, centre-weighted, centre, face detect
Flash auto, forced, suppressed, slow synchro, red-eye reduction
Drive modes single, continuous, self-timer, AE bracket, ISO bracket, film simulation bracket, dynamic range bracket, best frame capture,