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Best electric toothbrush deals 2021: Find the best Black Friday deals on electric toothbrushes

Matt Reed Ruby Martin
26 Nov 2021
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Electric toothbrushes can be expensive, but we’ve found the best discounts from all the top brands for you this Black Friday

Looking for some Black Friday deals on electric toothbrushes? You've come to the right place. We've dug through all the November sales and found some of the very best offers on electric toothbrushes from the top brands, including Oral-B, Philips and more. We check all our deals against the average selling price of each toothbrush, so even if the RRP is insanely high, you still know you're getting a great deal.

Most dentists will tell you that using an electric toothbrush is far more effective than using a manual one. While a few years ago electric toothbrushes could set you back a pretty penny, fortunately that's not the case any more. As you'll see below, nowadays you can pick up a perfectly decent electric toothbrush for as little as £25.

Whether you're new to electric toothbrushes and want to see what all the fuss is about, or just want to use these Black Friday deals as an excuse to upgrade your current model, now is as good a time as any to splash the cash and clean your whites.

READ NEXT: Best electric toothbrushes for cleaner teeth and healthier gums


The best electric toothbrush Black Friday deals 2021

1. Oral-B Genius X with Artificial Intelligence (was £212; now £90)

Using embedded sensors that pair with an app, the Oral-B Genius X works to give a detailed portrait of your mouth, highlighting where you've cleaned well alongside the areas you're neglecting. As with Oral-B's other top models, such as the Genius 9000 and iO9, the Genius X has multiple brushing modes and gum pressures coupled with a 360-degree smart ring that glows upon too much pressure. It's a pricey toothbrush that originally retailed at £340, but now reduced to just a fraction of that, this toothbrush is a great investment for your oral health.

Read our full Oral-B Genius X review

Buy now from Boots


2. Ordo Sonic+ (was £50; now £40)

There aren't many serious alternatives to the big-name toothbrush brands, but the Ordo Sonic+ has been making a strong case for itself – and now, at an even more affordable price. With four brushing modes designed for cleaning, whitening, sensitive teeth and a gum massage, housed in a slim handle with a grippy, rubber feel, the Sonic+ provides great quality for its price. It has excellent battery life that will get you through a month of brushing before recharging via USB, and Ordo even offers a subscription plan to keep you topped up with brush heads, toothpaste, mouthwash and floss if you so desire.

Buy now from Boots


3. Oral-B Kids (was £25; now £20)

If now is the time to invest in an electric toothbrush for your child, then this offer could make sense for you. Oral-B has specifically designed a toothbrush for youngsters age three and up by using extra-soft bristles on small round brush heads, meaning that their pearly whites and tender gums can stay healthy and clean as they grow. With four Disney-Pixar character stickers to choose from, your child can personalise their toothbrush and be encouraged to do their dentist-recommended two minutes of brushing.

Buy now from Amazon


4. Oral-B iO Series 6 (was £300; now £100)

The iO Series 6 was only released at the start of November but has already received a huge Black Friday discount on Amazon. While you don’t get the full suite of sensors found in the iO9, you still have pressure sensors and a built-in OLED screen for tracking and instant feedback on your teeth and gum care. With this discount, it’s one of the best-value smart brushes out there.

Buy now from Amazon


5. Phillips Sonicare DiamondClean 9000 dual pack (was £540; now £200)

For couples looking for a new set of toothbrushes, Phillips is offering a special Black Friday discount on its Sonicare DiamondClean 9000 dual pack. It has four modes (Clean, White+, Gum Health and Deep Clean+) that cover any type of cleaning you may require. This smart brush will even tell you the spots that need better cleaning through built-in smart sensors that feed information back to your Sonicare app. If you and a friend want to improve and maintain healthy brushing habits, this is a great option to track your progress.

Buy now from Phillips


6. Oral-B Pro 650 Cross Action (was £60; now £28)

Even though it doesn’t boast of some of the higher-end features as the Oral-B units below, this toothbrush does an effective job cleaning your whites. It has up to 100% plaque removal and a recommended two-minute timer to ensure that you go easy on your enamel.

Buy now from Lloyds Pharmacy


7. Oral-B Smart 6 (was £115; now £59)

One feature that sets this electric toothbrush apart from others on this list is that it comes with a useful travel case, which is great if you travel often because electric toothbrushes can otherwise be challenging to pack and carry. It also boasts more plaque removal and has a smart brush sensor to remind you it's time to replace your brush head.

The very similar but slightly thinner Smart 5 is also available as part of the Black Friday sales right now for £65, while the Smart 4 is discounted to £50. Take your pick on which one you prefer for your budget, but the Smart 6 remains our favourite of the three as it has the most features.

Buy now from Amazon


8. Philips Sonicare 7900 ExpertClean (was £178; now £90)

While it’s the cheaper cousin to Phillips' DiamondClean Smart, the ExpertClean 7900 still gives you most of the good stuff for a bit less money. Now with a massive discount to take it below the £100 mark, the ExpertClean is a much more affordable, yet still premium, option. It has four different cleaning modes – Clean, White+, Deep Clean+ and Gum Health – and uses the Sonicare app to track your brushing and dish out reminders, guidance and tips just like the DiamondClean Smart. We marked this line as our favourite for travel, and with a handy USB charging case, it's definitely easy to take this electric toothbrush on the move.

Buy now from Amazon


9. Oral-B iO8 (was £243; now £150)


Oral-B's iO8 comes with six smart modes (Daily Clean, Sensitive, Gum Care, Intense Clean, Whitening and Super Sensitive) that are coupled with artificial intelligence to recognise your brushing style and advise you accordingly. With a colour OLED screen displaying what mode you’re using, how long to brush and even a greeting as you power up, the iO8 is simple to use and will quickly boost your oral health in no time. Likewise, fast charging means the smart brush should reach full charge in around three hours. This is the lowest price the iO8 has ever been, so it's a serious contender for those not wanting to spend extra on the iO9 while still retaining most of the features.

Buy now from Amazon


10. Oral-B iO9 (was £275; now £250)

This may have been the priciest toothbrush we ever tested, originally retailing for £500, but with bundles of smart features and a significantly improved charging and drive system, the iO9 rightly took the crown from the Genius X as Oral-B's previous flagship model when it was released. Today, you can grab it for a discounted price during the Black Friday sales and enjoy multiple brushing modes including whitening, intense and tongue clean, while only charging up every two weeks in just three hours.

Read our full Oral-B iO9 review

Buy now from Oral-B