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If there’s such a thing as the right time to buy a new mattress, I’d argue that Black Friday is one of those times. While mattress deals are never an uncommon sight, especially as far as some bed-in-a-box brands are concerned, Black Friday remains the most reliable time to get your hands on a discounted bed.
And while the big day is still a few weeks off, I’ve already noticed several early Black Friday deals on some of our favourite mattresses from brands such as Emma, Simba and REM-Fit.
If we wouldn’t recommend a product at its full price, we won’t be recommending it when it’s on sale. So with that said, read on for our best mattress deals roundup, which I’ll be keeping updated over the course of Black Friday and Cyber Monday.
The best Black Friday mattress deals: At a glance
- Simba Hybrid Pro | Double was £1,299, now £909
- Emma Original | Double was £529, now £423
- REM-Fit Natural Lux Hybrid | Double was £950, now £812 with code EXPERT5 – plus two free pillows
The best mattress deals this Black Friday
1. REM-Fit: An exclusive 15% discount on our favourite mattress
One of the very best mattresses that we’ve reviewed, the REM-Fit Natural Lux Hybrid was crowned our favourite mattress in Expert Reviews’ Sleep Awards 2026. It’s a comfortable and supportive firm mattress, made with plenty of good quality natural materials including wool and cotton.
In REM-Fit’s Black Friday sale, you can currently get 10% off its mattresses, alongside two free memory foam pillows and pillow protectors. What’s more, when you use our exclusive code EXPERT5, this becomes a 15% discount – taking a double Natural Lux Hybrid down from £950 to £812.
2. Simba: Premium hybrid mattresses for a less-than-premium prices
We’ve been big fans of Simba’s Hybrid Pro mattress for years now. Made from a combination of foam, pocket springs and wool, it’s a wonderfully comfortable and supportive mattress.
At its full price – £1,299 in a double or £1,399 in a king – it’s certainly not a cheap option. However, alongside a few other bed-in-a-box brands, Simba has kicked off its Black Friday sale early. A double Simba mattress, for instance, will now cost you the more comfortable three-figure price of £909.
3. Emma: A “ridiculously comfortable bargain”, now even cheaper
We recently reviewed the newly improved Emma Original hybrid mattress, finding it to be a great all-rounder and a comfortable mattress to suit a range of sleepers. What’s more, at £529 in a double, it’s a competitively priced mattress even when not discounted.
Right now, though, you can save 20% in Emma’s Black Friday sale: this takes the cost of a double Emma Original down to just £423. Alternatively, the Original Pro – which we also rated favourably – is 30% cheaper at £559 in a double (was £799).
