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Amazon Prime Day October sale: The best early deals, live

Amazon Early Prime Day Deals LIVE - Lead

Beat the crush with our up-the-minute coverage of Amazon's second Prime Day deals event of 2023

Prime Day is back. Amazon’s Prime Big Deal Days event is mere days away: the fun officially begins in the early hours on 10 October, wrapping up 48 hours later at midnight on 11 October.

Of course, that hasn’t stopped Amazon from launching a HUGE number of early Prime Day deals. Here are the highlights so far:

  • Google Pixel 7 (average £519, now £419) | View deal
  • Blink Mini security cam (average £27, now £18) | View deal
  • Echo Dot 5th Gen (average £44, now £22) | View deal

We’re going to guide you through the early Prime Day deals with minute-by-minute coverage of the very best discounts as we find them right here on this live blog. If you don’t like what you see, don’t worry – we’ll be keeping this page up-to-date throughout the event, so be sure to check back in often.

The best early Prime Day deals – LIVE

[08/10 12:10] A 50in 4K QLED telly for £400? Yes, please

The Amazon Fire TV Omni QLED (50in) is now cheaper than ever at £400. That’s a HUGE £145 off the average price of £545 and £250 off the TV’s launch price of £650.

In our five-star Amazon Fire TV Omni QLED review, we praised the TV’s excellent picture (in SDR and HDR) and extensive feature set – “Amazon has redefined what’s possible,” says our reviewer in his verdict. I can’t put this any more simply: £400 for a 50in TV this good is absurd. Don’t delay!

View deal at Amazon

[08/10 10:58] The Pixel 7 is cheaper than we thought humanly possible

You won’t want to miss this: right now, the Google Pixel 7 (128GB) is just £419, down from an average price of £519. This new price SMASHES a previous low of £475 and makes this handset – which earned top marks in our Google Pixel 7 review – utterly irresistible. We’re genuinely shocked to see such a good deal this early.

View deal at Amazon

[08/10 10:09] This Amazon mesh kit is SUPER cheap right now

The original Amazon Eero mesh Wi-Fi kit (three nodes) is just £110, down from an average of £177 and a previous price of £190. We’ve spotted a number of Eero deals, but none represent quite such good value as this one.

In our full Amazon Eero review, we praised the mesh network’s size and simplicity, and although we weren’t sold on long-range performance, up close the Eero delivered great results. It was decent value at its £250 RRP – at £110 it’s a steal, so if you’re looking for a mesh network on a budget, don’t wait!

View deal at Amazon

[08/10 08:51] Welcome back to our early Prime Day deals coverage!

Amazon’s next big deals event is one day closer, and we’re on the hunt for the best early discounts to help you get ahead of the game. So far, we’ve seen super savings on the latest Echo Dot; the dinky Blink Mini security cam; the newest Ring Video Doorbell; Amazon’s high-end Fire Max 11 tablet and all three Kindle models.

Not fussed? Don’t worry: there’s plenty more to come!

And don’t forget, you can find out more about the next Prime Day deals event at our dedicated When is Prime Day? hub.

[07/10 16:31] The best Kindle deal we’ve found so far

Get the latest Kindle Oasis for £180, down from £230 (and an average of £210). That’s definitely the best Kindle deal available right now – the standard Kindle is just £5 off its average price at £75, while the Paperwhite is £15 off at £130.

Kindle Oasis - deal

Neither quite compares to this £30 saving, particularly since this is far and away the most luxurious Kindle we’ve tested – it picked up five stars and a Best Buy in our full Kindle Oasis (10th generation) review, where we called it “the best e-book reader”.

View deal at Amazon

[07/10 15:24] Get this high-end Amazon tablet for cheaper than ever

Don’t miss this £45 saving on the Amazon Fire Max 11 tablet, which is now £170 ahead of Prime Day. That’s the best price we’ve seen on Amazon’s top-of-the-line tablet, which smashed our in-house battery life tests and dazzled us with its colourful display when we put it through its paces in our full Amazon Fire Max 11 review.

View deal at Amazon

[07/10 12:15] An UNMISSABLE Ring Video Doorbell discount

Pick up Ring’s second-gen Video Doorbell for £60, down from an average of £81. That’s the doorbell’s lowest-EVER price at Amazon!

The Ring Video Doorbell 2 earned a perfect five stars and a Best Buy award from us: as our full Ring Video Doorbell 2 review explains, this is another ridiculously good-value device from Amazon, one that’s easy to set up and capable of delivering remarkable image and audio quality for such a low price.

You’ve only got until 9am on 12 October to grab this one, so don’t delay!

View deal at Amazon

[07/10 11:46] MAXIMUM savings on the Blink Mini

Amazon’s own-brand Blink security camera is a miniscule £18 right now, down from £30 (average £27).

Blink Mini - front

That’s another NEW low price on one of our favourite Amazon devices – in our full Blink Mini review, we crowned it “the best budget security camera you can buy”, giving it five stars and a Best Buy award for its simplicity, flexibility and surprisingly good image quality. At under £20, this is an unmissable bargain.

View deal at Amazon

[07/10 11:28] The Amazon Echo Dot 5th gen is now cheaper than ever

Get the latest Echo smart speaker for just £22, down from an average of £44 and a previous price of £55.

The 2022 Echo Dot was already our best value smart speaker – it picked up five stars and a Best Buy award in our full-length Echo Dot 5th gen review – and this HEFTY discount only makes us love it all the more. If you want Alexa’s smarts and a surprisingly big sound in a small, inexpensive package, don’t miss this deal.

View deal at Amazon

[07/10 11:10] Welcome to the Expert Reviews early Prime Day live blog!

Amazon’s second Prime Day event is almost upon us, so let’s get into the mood with some top-notch early discounts.

Want to know more about this month’s Prime Day deals extravaganza? Check out our When is Prime Day? guide for all the latest information.