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LG partners with Sky for exclusive Now TV access on Smart TVs

Tom Morgan
25 Jul 2013
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LG has secured exclusive Now TV content from Sky for its smart TV line up

LG has secured Sky's Now TV streaming service for its 2012 and newer Smart TVs, letting customers watch on demand films and live sport without needing a full Sky subscription.

The service, which is exclusive to LG TVs for the next twelve months, is currently only available in standard definition, as Sky doesn't yet provide a high definition stream. This puts it at a disadvantage to competition like Netflix and LoveFilm in terms of picture quality, as both provide high definition streams through their Smart TV apps, but Now TV has the benefit of faster access to new releases.

Perhaps more importantly, Now TV is one of the only ways to watch certain live sports coverage without opting for a full Sky subscription. For customers where installing a satellite dish isn't an option, this could be a major bonus to buying an LG TV in the near future.

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All new TVs will include the app as standard, with three months' movies and three sport day passes bundled with each set. It will also appear in the LG Smart TV market for 2012 models, including the mammoth 84in LM960 4K TV, although there are no free passes for existing customers.

LG's Head of Marketing Craig West said “2013 has been a fantastic year for LG. The LG / NOW TV joint multi-million pound investment to develop, launch and market the service demonstrates LG’s continued commitment to bringing the best in home entertainment and is proud to be the first and only TV brand to offer consumers the benefits of the NOW TV service".

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