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This is the BEST SIM-only deal ahead of Black Friday

Get a whopping 120GB of data plus unlimited texts and calls for just £12/mth with Smarty this Black Friday

Black Friday is a great time to switch your phone provider, and Smarty has come out swinging in the lead-up to the big day with a couple of incredible SIM-only deals.

You can currently get unlimited UK calls and texts, and a whopping 120GB data allowance for both 4G and 5G connections for just £12/mth, which is exceptional value for money. Not only is it an absolute boatload of data for a relatively small outlay, but it’s a one-month rolling plan, so you can cancel whenever you want to.

Buy a 120GB SIM-only plan from Smarty


You’re unlikely to want to cancel, however, as Smarty is one of the best-value SIM-only providers around. It received a five-star rating and Best Buy award in our Smarty review earlier this year, and its perks include unrestricted tethering in the UK, the ability to use up to 12GB of your data when roaming in Europe, and no speed caps. It actually runs on Three’s network, but Smarty outscored its parent company for customer service in our YouGov-powered survey, which is reassuring if you ever encounter any issues.

One of our few criticisms of its service was that unused data can’t be rolled over from one month to the next. Given how much data you’re getting in the deal mentioned above, most people will probably not use up their allocation, so seeing it go to waste is a bit of a shame.

But Smarty has another tempting Black Friday SIM-only deal up its sleeve for those with more meagre data requirements. Its cheapest plan typically provides 4GB of data in addition to unlimited calls and texts for a mere £6/mth. That 4GB of data has been bumped up to 6GB for the same price, meaning you’re getting an extra 50% to use on listening to Spotify playlists, streaming YouTube content and playing mobile games.

Buy a 6GB SIM-only plan from Smarty


There are plenty of other great deals kicking around in the run-up to Black Friday, which takes place on 25 November this year. Our best SIM-only deals page will be regularly updated with the hottest deals available, while our Black Friday hub features a whole host of enticing offers across a huge range of product categories. You’ll also find links to our deals roundups across specific categories including TVs, laptops, coffee machines and mattresses.

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