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Amazon Prime Day deals are all well and good, but the choice paralysis they prompt can be crippling. Picking what to spend your hard-earned cash on is tricky at the best of times, but when so many products are on offer in the same category, selecting the right one can be a minefield.
Let me make things really easy if you’re shopping for a Fire TV Stick: buy the Amazon Fire TV Stick 4K Max. It’s just £40 in Amazon’s Prime Day sale; £30 cheaper than its RRP and £25 less than its average price over the past 180 days. You need to be a Prime subscriber to take advantage of that price, but you won’t have to pay a penny if you sign up for a 30-day trial.
So why am I ignoring the offers on the Fire TV Stick 4K Plus and Fire TV Stick 4K Select, which only cost £25 and £20, respectively, thanks to their own Prime Day deals?
Because, by paying just £15 more, you’re getting the absolute best Amazon has to offer in terms of performance and functionality at a price that’s below what the 4K Plus and 4K Select usually cost. Over the past six months, the Plus has averaged £55, while the Select has averaged £45.
The Max is the fastest, most powerful streamer in Amazon’s range. Its 2.0GHz processor makes a noticeable difference to app-launch and menu navigation speed, and it has twice the storage of its stablemates at 16GB. It also supports Wi-Fi 6E, which neither of the other sticks does. This may not seem important right now, but if you plan to upgrade your home internet soon, it’s a welcome level of futureproofing.
If you can’t afford the Max, then I recommend going for the Plus over the Select for two big reasons: Dolby Vision and Dolby Atmos. These picture and audio technologies are everywhere these days and can really enhance your experience watching TV shows and films or listening to music. A fiver is a small price to pay for these features, and you also get the benefit of being able to sideload apps via the Fire TV OS, which isn’t possible on the Fire TV Stick 4K Select, as it uses the Vega OS instead.
The Prime Day deals on the Fire TV Stick 4K models discussed above are just a drop in the ocean of offers available on Amazon right now. You can find our top 10 deals across Home and Tech over on the Prime Day deals hub, and we’ve curated lists covering the best discounts on coffee machines, TVs, smartphones and laptops, to save you money on highly sought-after items.
Prime Day wraps up at 11.59pm on Friday, 26 June, so you have until then to grab yourself a Bezos bargain!
