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- The best Prime Day phone deals
- 1. Samsung Galaxy S26 Ultra: The first big discount
- 2. Xiaomi 17: A bargain compact flagship
- 3. iPhone Air: A rare Apple deal for Prime Day
- 4. Google Pixel 9a: An absolute bargain
- 5. Nothing Phone (3a): A unique phone for an unreal price
- 6. Samsung Galaxy Z Fold 7: High storage, low(er) price
- 7. Google Pixel 10 Pro: Cheapest price yet
- 8. Samsung Galaxy S26: First big discount
- Amazon’s Prime Day sale is running from Tuesday 23 June until midnight on Friday 26 June
- The best Prime Day phone deal right now is the Samsung Galaxy S26 Ultra. The 256GB model is down to just £951 from a 90-day average price of £1,249.
- Apple fans will find the iPhone Air more appealing. It’s discounted from an average price of £1,016 to a record-low price of £919.
- For those on a budget, I recommend picking up the Google Pixel 9a, which is discounted down to its lowest price yet, at just £329.
- I’m scouring through dozens upon dozens of Prime Day phone deals and will be regularly updating with the latest bargains that I’ve found.
Having piloted a longer event last year, Amazon is back with another four-day Prime Day sale. As we see every year, this mega-sale covers all sorts of home and tech products, with discounts to be had on TVs, coffee machines, laptops, headphones and, of course, smartphones.
I’ll be turning my well-trained eye to all of the phone deals that pop up during this Prime Day sale and sorting them into two key piles: the ones that are worth considering and those that would be a waste of your time and money.
The best of the lot will be delivered straight here for you to peruse, and we’ll be updating throughout the week, so don’t despair if you don’t see your dream handset right away; you never know when Amazon will drop a surprise flash sale on a high-profile phone.
Amazon Prime Day savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.
The best Prime Day phone deals
1. Samsung Galaxy S26 Ultra: The first big discount
- Prime Day deal price: £951 | View deal at Amazon
- Was £1,259
The Samsung Galaxy S26 Ultra is, as the name suggests, the pinnacle of Samsung’s smartphone output. More to the point, it’s one of the most well-rounded and feature-rich flagship phones that money can buy.
Key benefits are class-leading performance, outstanding battery life and a versatile suite of cameras that includes LOG video recording, two telephoto cameras and fantastic night photography. On top of all that, the S26 Ultra adds the new privacy display, which can dynamically dim parts of or the whole display to people viewing from the sides, protecting your chats, passwords and more from prying eyes.
This deal sees the Galaxy S26 Ultra getting its first major discount, with the entry-level 256GB model dropping from a 90-day average price of £1,259 to just £951. That’s the cheapest price it’s been to date.
2. Xiaomi 17: A bargain compact flagship
- Prime Day deal price: £699 | View deal at Amazon
- Average price over the past 90 days: £863
When I reviewed the Xiaomi 17 earlier this year, I noted that it’s a powerful and beautifully compact flagship phone but found that its higher price made it less appealing than Samsung’s Galaxy S26. Well discounts have a way of shifting perspective, and now it’s the Xiaomi 17 that’s doing the undercutting.
This deal drops the price of the 512GB model from an average price of £863 (calculated over the past 90 days) down to a record-low of just £699.
For that, you’re getting a pocket rocket, stuffing Snapdragon 8 Elite Gen 5 power and exquisite battery life into a svelte frame, topping it with a bright, beautifully accurate 6.3in AMOLED display and topping it all off with four 50-megapixel cameras. Chief among these is the 2.6x telephoto camera, which proved particularly adept at capturing fine detail in my testing.
3. iPhone Air: A rare Apple deal for Prime Day
- Prime Day deal price: £919 | View deal at Amazon
- Average price over the past 90 days: £1,016
It’s a rare thing indeed to see an Apple handset included in the Prime Day sale but here we have the new, ultra-skinny iPhone Air stepping into the trenches with its Android rivals. This deal is specifically on the 1TB model, so big-storage users will want to pay attention: previously averaging £1,016 over the past 90 days, this model is now going for the record-low price of £919.
On top of the cavernous 1TB of storage, you’re getting a wonderfully slim build (just 5.6mm thick) that manages to house the incredibly powerful Apple A19 Pro chipset, which is the same platform used by the iPhone 17 Pro. We also have a bright, colour-accurate 6.5in AMOLED display with a 120Hz refresh rate and surprisingly solid battery life.
There’s only one camera, which is a bit of a downside, as plenty of rivals include a telephoto lens for this kind of money. Still, it performed well in our testing, with particular strength in low-light and video, which can record Dolby Vision footage in 4K at 60fps.
4. Google Pixel 9a: An absolute bargain
- Prime Day deal price: £329 | View deal at Amazon
- Average price over the past 180 days: £359
With prices rising so much, and recent devices like the Google Pixel 10a not offering much in the way of advancements, I strongly recommend considering saving yourself some money and shopping in last year’s selection.
No phone embodies this recommendation better than the Google Pixel 9a. As mentioned, it offers broadly similar experience to the newer model, with performance, battery life and camera quality all being near-enough identical. The display proved flawless in our testing, the battery life is some of the best we’ve recorded from a phone in this price range and best of all, the seven years of software support means that it will stay updated until 2032, which is essentially unheard of longevity for this kind of money.
Over the past 180 days, the Pixel 9a has averaged £359 but this deal sees the price dip to its lowest yet, going for just £329.
5. Nothing Phone (3a): A unique phone for an unreal price
- Prime Day deal price: £268 | View deal at Amazon
- Average price over the past 180 days: £317
In addition to not looking like anything else on the market, Nothing phones tend to include features that you just don’t get on other budget phones. Take the Nothing Phone (3a), which includes a 2x telephoto camera and the brand’s Essential Space AI, neither of which are common occurrences for phones of this price.
The telephoto is excellent for portrait shots and in testing the Essential Space, I found it to be slick and accessible without getting in the way of normal phone operations, as some AI packages do. Add in great battery life, that eye-catching design and a bright, colour-accurate display, and the Nothing Phone (3a) is a very appealing budget phone.
What makes it even more tempting, however, is this price. Having averaged £317 over the past 180 days, it’s now going for just £268 – the cheapest it has ever been.
6. Samsung Galaxy Z Fold 7: High storage, low(er) price
- Prime Day deal price: £1,519 | View deal at Amazon
- Average price over the past 180 days: £1,809
Of all the full-size foldables that have crossed my desk, none have impressed me quite like the Samsung Galaxy Z Fold 7. It feels wonderful in the hand, with its ultra-thin (4.2mm unfolded) and impressively light (215g) build and looks the part too, especially in the gorgeous navy blue model I was sent for review.
Performance is quite simply the best on any foldable phone, with the Snapdragon 8 Elite for Galaxy chipset blowing away the competition in our testing, battery life is great, both displays proved plenty bright and sharp in our tests and the cameras are great; I was particularly enamored with the 200-megapixel main camera and its massive 1/1.3in sensor as it delivered incredibly sharp shots in all light conditions in my test shoot.
The 256GB model is, at the time of writing, sold out, but you can still get a fantastic deal on the 512GB version. Previously averaging £1,809 over the past 180 days, this model is now going for just £1,519 – the cheapest it has ever been.
7. Google Pixel 10 Pro: Cheapest price yet
- Prime Day deal price: £649 | View deal at Amazon
- Average price over the past 180 days: £857
This excellent Google Pixel 10 Pro deal cuts more than £200 off the asking price. It has averaged £857 over the past 180 days but this new discount brings it down to just £649, which is its lowest price on record.
For that, you’re getting a compact flagship with particularly strong cameras. All lenses impressed me during my test shoot but my favourite was the 48-megapixel 5x telephoto lens: the quality of the resulting images was simply sublime, with fantastic detail and beautiful lighting. I also enjoyed the addition of PixelSnap magnets, allowing for Qi2 wireless charging and magnetic accessories, just like Apple’s MagSafe.
If you see my review, you’ll note that I only awarded it three stars: this is partially due to its battery life being only ok and partly due to it being rather expensive. The former is still a concern – it’s not bad, you can just get better elsewhere – but the latter is handily dealt with by this excellent Prime Day deal.
8. Samsung Galaxy S26: First big discount
- Prime Day deal price: £767 | View deal at Amazon
- Average price over the past 120 days: £878
The compact Samsung Galaxy S26 is a wonderfully thin and light flagship, measuring just 7.2mm front-to-back and weighing in at 167g. It’s a delight to have in your hand or pocket and, despite its diminutive dimensions, it’s still wonderfully powerful. The Snapdragon 8 Elite Gen 5 chipset delivered blisteringly fast results in our testing and battery life surpassed 32 hours in our standard looping video test, also very impressive for such a small phone.
The cameras captured bright, detailed shots in my testing, with excellent dynamic range and particularly beautiful portrait images from the 3x telephoto lens. The display is as crisp and bright as ever, too, and my testing showed that it produced an excellent 99.1% of the sRGB colour gamut.
Charging speeds remain a flaw here, with the 25W provision being behind the nippiness that some rivals offer, and it would have been nice to see the camera suite offered an upgrade on the previous generation, competent though the lenses are. Still, for anyone seeking a bargain compact flagship, the Galaxy S26 is an excellent choice.
