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Amazon’s Prime Day sale is back once again, and it’s bigger than ever. This year, we’ve got a four-day deals bonanza with discounts on everything from TVs to air fryers and, of course, a healthy smattering of smartphone deals.
I’ll be scouring through the wealth of discounts and price drops throughout the week and bringing the most tantalising options to you right here. Additionally, I’ll highlight the odd “deal” that appears to be a solid discount but is actually no cheaper than its average price over the past few months, and therefore not worth getting excited about.
So, whether you’ve got your eye on an affordable Android handset or you’re holding out hope for that most elusive iPhone discount, this live blog is your best bet for finding all of the best savings and biggest bargains. I’ll be updating throughout the week with my latest findings, so be sure to check back in if you don’t find what you’re looking for the first time around.
Amazon Prime Day savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.
The BEST Prime Day smartphone deals – LIVE
11 July | 5:37pm – Welcome to the grand finale
Prime Day is almost done and after four days of tireless deals-hunting, so am I. But I’ve never been one to pass up an opportunity for extravagance, so we’re not going out with a whimper.
Instead, our grand finale will be a definitive list of the very best phone deals of this Prime Day sales, for the maniacs among you who leave your shopping to the final hours. Up first, we have…
The best iPhone deal: iPhone 16e for £594
Admittedly the winner by default, this is nonetheless a great deal. The cheaper 128GB model may have sold out but this deal on the 256GB version is still worth getting excited about. Down from an average of £694 to £594, the iPhone 16e is cheaper than it’s ever been and a real bargain at this price.
The best Android phone deal: Google Pixel 9 Pro for £679
This was a tough one, because we’ve seen some fantastic Android phone deals this year. But none blew me away like the Google Pixel 9 Pro. The 128GB model had its price slashed from an average of £904 down to just £679. That’s the best price yet on my favourite Pixel phone and a fantastic compact flagship.
The best budget phone deal: Nothing Phone (3a) for £259
Telephoto camera? AMOLED display? Excellent battery and fast charging? The Nothing Phone (3a) was a bargain at its original price but it’s an absolute steal at £259. That’s the cheapest it’s ever been and a decent chunk off the average price of £323. If you want the best bang for your buck, the Phone (3a) is for you.
The best dirt-cheap phone deal: Motorola Moto G55 for £120
If the above is still above the budget you had in mind, there’s an even cheaper option that’s a steal in this sale. The Motorola Moto G55 has averaged £147 over the past 180 days but this deal drops it to a record-low of £120. For our favourite budget phone, that’s a fantastic deal.
The best foldable phone deal: Motorola Razr 50 Ultra for £599
Foldable phones look fun but they’re awfully expensive, so it can often be wise to pick up last year’s best in the sales, and this is the deal I recommend. The Motorola Razr 50 Ultra has a fantastic cover display, a crisp telephoto camera and nippy performance, making it my favourite flip phone last year. It’s average £756 in price over the last 180 days but this deal drops it to a record-low of just £599.
Honourable mentions:
- Google Pixel 9 down to a record low of £499 | View deal at Amazon
- Samsung Galaxy S25 cheaper than ever at £659 | View deal at Amazon
- Best price yet on the OnePlus 13, now £787 | View deal at Amazon
Ok, that should about do it. I hope you’ve enjoyed digging through deals with me this year, and even better if you managed to find your Cinderella bargain that fits your needs just right. We’ll be back at it again soon enough for the next big deals event (I dare not say its name, lest it be summoned early) so I hope to catch you there.
Now if you’ll excuse me, I’m going to make like a phone and hang up… my deals-hunting goggles, that is. You get it.
11 July | 4:25pm – PRICE UPDATE: The Motorola Razr 50 is now worth snatching up
Earlier in the week, I called out a deal on last year’s Motorola Razr 50 flip phone for not being particularly good value. Well somebody was listening because the price just dropped even further, and this deal is very much worth your time.
The previous deal dropped the price from an average of £619 (measured over 180 days) to £500, which was fine enough, but the phone had spent most of June at £550, so it didn’t feel like much of a saving.
This new deal, however, drops the price even further, to a new record-low of £475. I find that to be a much more tempting price and a great deal for anyone who has been curious about folding phones but usually put off by their exorbitant prices.
11 July | 3:52pm – This budget phone has the best software support in its price range
The Honor 400 Lite is a well-rounded and fiercely affordable smartphone, with a crisp AMOLED display, solid main camera and particularly good battery life. The software support is best, however, with Honor pledging six years of OS updates and security patches, which is near-enough unheard of at this price.
The Honor 400 Lite has averaged £240 since it launched a few months ago but this deal sees the price drop down to just £190. That’s the cheapest it’s ever been and an absolute bargain for such a quality budget phone.
11 July | 3:26pm – PRICE UPDATE: Google replaces the Pixel 9 Pro deal with an even better one
All week long, I’ve been recommending the 256GB Google Pixel 9 Pro deal. It was the cheapest price on record for what I consider to be the best Google Pixel phone that money can buy.
That deal is unfortunately over but luckily, Google has cut the price of the 128GB model at the 11th hour, and this discount is even more of a bargain. Having averaged £904 in price over the past six months, the 128GB Pixel 9 Pro just plummeted in price, dropping down to just £679. That’s over £200 off the average price and the cheapest it has ever been. For such a quality compact phone, it’s an unmissable bargain.
11 July | 2:01pm – PRICE UPDATE: The 128GB iPhone 16e is once again out of stock
But as we discussed yesterday, that doesn’t mean that you can’t still pick up an excellent deal on the new iPhone 16e. The 256GB model is still around (for now, at least) and is also massively discounted, down from an average price of £694 to its record-low of £594.
11 July | 1:31pm – The best mid-range phone is cheaper than ever right now
The Google Pixel 9a took the crown as my favourite mid-range phone when it launched earlier this year, offering excellent cameras, extensive software support and a gorgeous display for a relatively affordable price.
The latter point is more relevant than ever, as this Prime Day deal see it drop down to its lowest price on record. Having averaged £488 since launch, the 128GB Pixel 9a is now down to just £419.
11 July | 12:28pm – PRICE UPDATE: My favourite Samsung flagship gets a cheaper option
Just a quick one to highlight that the compact Samsung Galaxy S25 can be bought for even less than the £699 deal price I highlighted earlier in the week. That offer was on the 128GB model but, as it turns out, you can get the 256GB for even less.
This model averaged £834 in price since launching earlier this year, but can now be picked up for a bargain £659. That’s a solid £100 less than the previous lowest price and even cheaper than the 128GB model, while also getting you that sweet extra storage.
11 July | 11:15am – Ok, this deal is just ludicrously cheap
Our favourite budget phone is the Motorola Moto G55, giving you solid performance, 5G connectivity and a decent main camera for a dirt-cheap price. Said price got even better over Prime Day week, dropping from an average of £147 to a record low of £125.
As tempting as that price is, it just got a tiny bit better, knocking a further fiver off and offering this excellent budget phone for just £120. For that ridiculously low price, you won’t find another phone that offers the same level of quality as the Moto G55.
11 July | 10:38am – The five best deals that are still live
Once more unto the deals breach, dear friends, once more. I’m going to be digging through the remaining phone deals all day to pluck out any final gems but, for now, let’s check in on the best offers of the week and see which are still going.
- The 128GB iPhone 16e briefly went out of stock yesterday but I’m pleased to report that it’s BACK. That means you can get the best-value iPhone for a record-low price of £494, down from an average of £592. | View deal at Amazon
- The Google Pixel 9 blew me away yesterday with an incredible discount, and it’s luckily still available today. Previously averaging £788, this entry-level flagship phone can now be yours for an insanely low price of £499. | View deal at Amazon
- The ultra-slim Samsung Galaxy S25 Edge gets its first big discount for Prime Day, with the 512GB model dropping from the retail price of £1,199 to £1,099 and then plummeting even further, to a tantalising £899. | View deal at Amazon
- The Nothing Phone (3a) is easily the best budget phone deal that I’ve seen all week, and it just kept getting better. First discounted from the average price of £323 down to £289, it then dropped even further, to £277, before finally bottoming out at a record-low price of £259. | View deal at Amazon
- The Honor 400 Pro impresses with excellent performance, gorgeous cameras and extensive software support, and now we can add a keen price to that list. After launching for £699, the Honor 400 Pro gets its first big discount for Prime Day, dropping to just £599, the cheapest it’s ever been. | View deal at Amazon
10 July | 5:32pm – Bad news, good news for Apple fans
Ok so first of all the bad news: the 128GB iPhone 16e has sold out at Amazon. The candle that burns twice as bright burns half as long, and that deal burned brightly.
The good news is that you can still get a fantastic bargain on a new iPhone 16e – you just have to go for the 256GB model instead. This version averaged £694 in price since launch but it’s dropped down to a record-low of £594 for Prime Day. That’s a full £100 off the average price and still a bargain offer for those looking to snatch up Apple’s best-value handset.
10 July | 4:35pm – A budget bombshell just dropped
Ok, enough price updates, let’s check out a tasty new deal. The Xiaomi Poco X7 Pro is a fiercely affordable phone that delivers some of the best performance in its price range, keeping pace with rivals that cost hundreds more.
It’s even more of a bargain now, however, as this Prime Day deal just dropped the price to its lowest on record. Previously averaging £312 (over the last 180 days) the Poco X7 Pro is now dirt-cheap at just £239.
10 July | 3:10pm – PRICE UPDATE: Samsung’s skinny flagship gets a FAT discount
Today is clearly price update day, because we’ve got yet another deal that just got a lot better. The ultra-slim Samsung Galaxy S25 Edge started the week with a cool £100 discount, dropping from its retail price of £1,199 to £1,099, but now it’s dropped even further, down to a mind-blowing £899.
10 July | 2:08pm – PRICE UPDATE: Now is the time to snatch up a Google Pixel 9
Earlier in the week, I told you not to get excited about a Google Pixel 9 deal because it was nowhere near as good value as it was pretending to be.
Well, this right here is why we waited. After the lacklustre non-deal, the Pixel 9 has finally received a proper discount – and this time, I’m firmly recommending that you jump on it.
We’re specifically discussing the 128GB black Pixel 9 here, as the others aren’t discounted by nearly as much. This model, however, is a straight-up bargain. Down from an average price of £788 (measured over the last 180 days) the Pixel 9 can now be yours for just £499 – the cheapest it’s ever been by quite a margin.
10 July | 12:13pm – PRICE UPDATE: The Nothing Phone (3a) gets even cheaper… again
That’s right, Nothing just can’t seem to stop dropping the price of its excellent Phone (3a). So to refresh, the Nothing Phone (3a) averaged £323 in price before the sale. Then it was discounted down to £289 on Tuesday before dropping to £277 yesterday.
It’s now £259, £18 cheaper than yesterday, £30 cheaper than Tuesday and £64 cheaper than the average price. Will it drop even more tomorrow? Who knows at this point. What I do know, is that this is an insanely good price for one of the best mid-range phones on the market.
10 July | 10:58am – A bargain flagship phone gets even cheaper
Welcome back to the party, pals. We’re kicking off day three with an absolute belter of a discount on what was already a very well-priced flagship smartphone. The OnePlus 13 has some very impressive hardware for its price, with the blisteringly powerful Snapdragon 8 Elite chipset, excellent battery life and a diverse camera suite that includes a fantastic 3x telephoto camera.
The price of the OnePlus 13 usually averages around £933 (measured over the last 180 days) but this deal sees it drop down to its lowest on record, offering the phone for just £799. If you want flagship performance and cameras without drifting too close to four figures, the OnePlus 13 is the one for you.
9 July | 5:04pm – Don’t be fooled by this flip phone deal
Last year’s Motorola Razr 50 is a decent entry-level flip phone, with a great cover screen and solid cameras. If you’re curious about the format but don’t want to spend too much, this deal is your best bet for picking up a bargain folding phone.
I just wanted to highlight that this deal isn’t as good as it’s pretending to be. £500 is the cheapest that the Razr 50 has ever been and a solid drop from the average price of £619. But this isn’t a 38% discount, as Amazon is claiming.
The Razr 50 spent most of June at £550 – it was promptly discounted after the newer Razr 60 launched – and I expect that it will return to that price after the sale ends. So realistically, you’re saving £50 at best.
As said, I still think this is a solid starter flip phone, and if you want to take the plunge, £500 is a great price. I just didn’t want you thinking that it was a massive saving – if you miss out on the deal, it won’t be dramatically more expensive next week.
9 July | 3:47pm – This excellent mid-ranger gets its first big discount for Prime Day
The Honor 400 Pro only hit shelves at the end of May but it’s already getting in on the Prime Day action, with its first big discount. Previously costing £699, this deal cuts a clean £100 off and gets you the phone for just £599, which is fantastic value for a new phone with so many flagship-quality features.
9 July | 1:25pm – PRICE UPDATE: The Nothing Phone (3a) is now somehow even cheaper
Just a quick one to highlight that my favourite deal from yesterday – the lowest ever price on the Nothing Phone (3a) – has somehow become even more of a bargain. The deal price has dropped by a further £12, bringing it to a new record-low of £277.
9 July | 12:46pm – Last year’s best flip phone is now cheaper than ever
The Motorola Razr 50 Ultra may have already been succeeded by the equally excellent Razr 60 Ultra but that doesn’t mean that it isn’t still a compelling phone in its own right. With a sleek design, the most versatile cover screen in the business and the first telephoto camera on a flip phone, the Razr 50 Ultra has plenty of quality to offer.
Best of all, it’s now available for its lowest price yet in the Amazon Prime Day sales. Previously averaging £756, the Razr 50 Ultra can now be yours for just £599. If you’ve been wanting to dip your toe in the foldable game without spending four figures, this is the best way to get on board.
9 July | 11:48am – This phone is dirt-cheap and high-class
In our review, we gave the CMF Phone 2 Pro five stars and our coveted Best Buy award, highlighting its slick design, excellent battery life, gorgeous AMOLED display and the inclusion of a telephoto camera – in short, it offered a much higher level of quality than we expect to see at this low price.
Previously, the CMF Phone 2 Pro averaged £216 in price, which was already bargain value, but this Prime Day deal drops it down even further, to a record-low price of just £184. For an AMOLED display, a telephoto camera and brilliant battery life, that’s a ridiculously good deal.
9 July | 10:25am – The top three deals from yesterday
Gooooood morning true dealievers. We’ve got another fun day of digging through phone deals ahead of us but, before we dive on in, let’s take a minute to round up the biggest bargains from yesterday.
We already saw some very tantalising offers on some of the biggest phones around – here are the top three:
- The bronze medal goes to…the 512GB Google Pixel 9 Pro, down from an average price of £1,087 to a record-low of £849. This is cheaper than the 128GB model and a fantastic price on my favourite Pixel phone.
- The silver medal goes to… an extremely rare and very appealing discount on the iPhone 16e, which is down from an average price of £589 to just £494. That’s almost £100 off and a substantial deal on the best-value iPhone.
- The gold medal goes to… a ridiculously low price for a fantastically well-rounded mid-range phone. The Nothing Phone (3a) was already a steal at its average price of £323 but this deal drops it to a new low of £289, making it an unmissable bargain.
8 July | 5:14pm – Even more deals from my bargain-hunting buddies
While I’ve spent the day neck-deep in smartphone deals, the rest of the Expert Reviews team have been working nearly as hard to bring you all of the biggest bargains in other categories. If you’re reaching your breaking point with phones, may I suggest that you turn your attention to some of the absolute belters that they’ve dug up?
- The main Amazon Prime Day hub is your best bet for a broad overview of the best deals in all categories, with our top picks in phones, TVs, laptops, coffee machines and more all in one place.
- Our best TV Prime Day deals live blog is your one-stop shop for the best offers on OLEDs, QLEDs, mini LEDs and more in all sizes, as well as accessories like streaming sticks and soundbars.
- If you’re in the market for a new computer, you’ll want to scour our Prime Day laptop deals live blog, where we’ve got the most tantalising offers on laptops and tablets that can be found this Prime Day.
- For those who are already exhausted with Prime Day (three more days to go, folks), there’s no better solution than a beautiful brew courtesy of our Prime Day coffee machine deals live blog. Head over there for deals on bean-to-cup and pod coffee machines, as well as the odd bargain air fryer, for good measure.
8 July | 4:19pm – Don’t get excited about this Google Pixel 9 deal
Here’s your daily “don’t fall for this one” alert. The Google Pixel 9 is a solid enough smartphone but this deal is nowhere near the bargain it claims to be. In the Prime Day sale, the 128GB Pixel 9 is down to £629, which in fairness is an okay discount from the average price of £675.
The problem is that not only is this not the cheapest the Pixel 9 has ever been, it’s more expensive than it was mere weeks ago. The 128GB Pixel 9 spent almost all of June at £599, and has been as low as £549 before that. In short, it’s a decent phone but this deal is not one you need to jump on – it will be this price (or even cheaper) again soon enough.
8 July | 2:28pm – The best Google Pixel phone is massively discounted for Prime Day
The Google Pixel 9 Pro is the brand’s best handset to date, with the most appealing balance between price and features of the whole family. While the entry-level 128GB model is the same £999 that it launched for, the 512GB variant is massively reduced right now, to the point that it’s cheaper than the 128GB version.
Previously averaging £1,087 in price, the 512GB Google Pixel 9 Pro can now be picked up for just £849, the cheapest it’s ever been by quite a margin. If you want the exquisite cameras, extensive software support and gorgeous display of a Pro Pixel, this compact powerhouse is the best option going right now.
8 July | 1:10pm – Lowest price yet on Samsung’s best mid-range phone
The Samsung Galaxy A56 launched earlier this year and easily earned the title of the brand’s best mid-ranger, with a sleek build, a bright and colourful display, brilliant battery life and an impressive six years of OS updates and security patches.
Previously, the Galaxy A56 has averaged £462 in price, but this deal sees it drop down to a record-low of £374. That’s a fantastic price for such an accomplished mid-range phone, so if you’re a fan of Samsung handsets, this is easily the best value option going right now.
8 July | 11:25am – This five-star phone is now cheaper than ever
We’re really getting into a groove of bargains now. Next up, we’ve got the Nothing Phone (3a), which I reviewed earlier this year, giving it a full five stars and our coveted Best Buy award. Key reasons why were fantastic battery life, useful AI features and the inclusion of a 2x telephoto camera, which is near-enough unheard of at this price.
Of course, that was the original £329 retail price. That’s not what you’ll be paying. After averaging £323 since launch, the Nothing Phone (3a) has plummeted down to its lowest price on record, now going for just £289.
8 July | 10:17am – The best iPhone deal of Prime Day
I know that’s a strong claim for day one but this is such a big saving that I don’t see how we’ll get any iPhone deals better than this one. The new iPhone 16e released earlier this year and quickly became our pick for a (relatively) affordable iPhone that still had plenty of power under the hood.
Since launch, the iPhone 16e has averaged £589 for the 128GB model, but this deal sees the price drop almost £100, coming down to an extremely tempting £494. It’s so rare that we see Apple products discounted by this much (especially those that are less than six months old) so snap this one up while it lasts.
7 July | 5:45pm – A great price on my favourite Samsung flagship phone
We have one more Samsung phone to round out Prime Day Eve, and it’s a good one. The Samsung Galaxy S25 is a compact powerhouse that offers a broadly similar experience to its Ultra variant for a much more palatable price.
Previously averaging £755 in price, the Samsung Galaxy S25 has dropped back to its rock-bottom price of £699 for the 128GB model. If you’ve had your eye out for a powerful compact phone with excellent performance and gorgeous cameras, now is the time to grab one on the cheap.
7 July | 2:15pm – More bargains from Samsung
Samsung was one of the first brands out of the gate with the early Prime Day deals and we’ve got another solid discount on a Galaxy handset. The Samung Galaxy S24 FE is back down to its lowest price on record, now available for £499, from an average price of £599.
7 July | 11:45am – The first deals of Prime Day Eve
Hello and welcome to the live blog. We’re starting things off light as we edge ever closer to massive four-day event, with the odd deal trickling in here and there.
First up, we have a solid discount on Samsung’s latest (and skinniest) flagship phone, the Galaxy S25 Edge. I rated this phone four stars, particularly highlighting its gorgeous main camera and impressively slim and lightweight design.
For Prime Day, you can pick up the 512GB model for the same price as the 256GB version, saving you £100. Instead of £1,199, it’s going for £1,099.
