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Amazon’s Prime Day sale is back once again, and it’s bigger than ever. This year, we’ve got a four-day deals bonanza with discounts on everything from TVs to air fryers and, of course, a healthy smattering of smartphone deals.
I’ll be scouring through the wealth of discounts and price drops throughout the week and bringing the most tantalising options to you right here. Additionally, I’ll highlight the odd “deal” that appears to be a solid discount but is actually no cheaper than its average price over the past few months, and therefore not worth getting excited about.
So, whether you’ve got your eye on an affordable Android handset or you’re holding out hope for that most elusive iPhone discount, this live blog is your best bet for finding all of the best savings and biggest bargains. I’ll be updating throughout the week with my latest findings, so be sure to check back in if you don’t find what you’re looking for the first time around.
Amazon Prime Day savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.
The BEST Prime Day smartphone deals – LIVE
7 July | 5:45pm – A great price on my favourite Samsung flagship phone
We have one more Samsung phone to round out Prime Day Eve, and it’s a good one. The Samsung Galaxy S25 is a compact powerhouse that offers a broadly similar experience to its Ultra variant for a much more palatable price.

Previously averaging £755 in price, the Samsung Galaxy S25 has dropped back to its rock-bottom price of £699 for the 128GB model. If you’ve had your eye out for a powerful compact phone with excellent performance and gorgeous cameras, now is the time to grab one on the cheap.
7 July | 2:15pm – More bargains from Samsung
Samsung was one of the first brands out of the gate with the early Prime Day deals and we’ve got another solid discount on a Galaxy handset. The Samung Galaxy S24 FE is back down to its lowest price on record, now available for £499, from an average price of £599.
7 July | 11:45am – The first deals of Prime Day Eve
Hello and welcome to the live blog. We’re starting things off light as we edge ever closer to massive four-day event, with the odd deal trickling in here and there.
First up, we have a solid discount on Samsung’s latest (and skinniest) flagship phone, the Galaxy S25 Edge. I rated this phone four stars, particularly highlighting its gorgeous main camera and impressively slim and lightweight design.
For Prime Day, you can pick up the 512GB model for the same price as the 256GB version, saving you £100. Instead of £1,199, it’s going for £1,099.