When is Prime Day 2022: Best deals still live and autumn event

Emma Sims
15 Jul 2022

This year’s Prime Day was a deals frenzy – so what’s next?

Prime Day 2022 was one for the ages. The two-day deals extravaganza saw enormous discounts on a spectrum of brilliant products, from 2-in-1 ultraportable laptops to ANC earbuds to best-in-class mattresses. Lots of products were dropped to their lowest EVER price on Amazon, with up to hundreds of pounds-worth of discounts per item.

The 48-hour ecommerce event takes place annually, usually around mid-July, and this year was no exception: Amazon Prime Day(s) 2022 started on Tuesday 12 July and wrapped up at midnight on Wednesday 13 July.

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So what’s next for the e-commerce landscape? Black Friday – the loosely organised, pre-Christmas shopping sales event that takes place in November – always rolls around quickly. However, there are rumours that we may be graced with a second Prime Day in the run-up to Black Friday, with talk of the ecommerce event taking place in October 2022.

We’ve rounded up all the information you need about Prime Day 2022, including upcoming ecommerce events, lingering Prime Day deals and what to expect next year.

When is Prime Day 2022? Rumours of autumn Prime Day event

We’ve only just recovered from July’s Prime Day with its lightning deals and quickfire discounts, but the rumour mill is already ablaze with talk of a second Prime Day in 2022. That’s right, not just anticipation of next year’s Prime Day, but a double whammy taking place this year.

Unconfirmed rumours suggest the e-retailer will be hosting its second sales event in the autumn. Indeed, Business Insider appears to have gotten hold of leaked internal memos from the company, with suggestions that the event will take place in October 2022.

Amazon is yet to confirm the sale, though the “leaked” internal messages suggest third-party sellers have been invited to pitch their deals to the e-commerce giant in advance, with an end-of-July deadline for submissions. Watch this space.

When is Prime Day 2022? Black Friday looms

In the event that Prime Day 2.0 fails to materialise, don’t fear: the trusty and better-established Black Friday will inevitably roll around come November. The Christmas shopping sale event traditionally takes place on the last Friday of November, though recent years have seen retailers extending the sale period by days and even weeks.

Not to mention Cyber Monday, the retail frenzy that takes place on the Monday immediately after Black Friday. Where Black Friday offers an indiscriminate barrage of deals (food and clothes, for example, feature heavily), Cyber Monday tends to yield deals on consumer technology goods, including laptops, mobile phones and tablets. If you’re looking to spruce up your suite of personal technology, Cyber Monday is the day to get deals-hunting.

When is Prime Day 2022? Best deals STILL live

Prime Day 1.0 has officially ended, but that doesn’t mean all deals are dead in the water. There are a few stonkingly good deals still active on the site, so if you missed out during the week you can still avail yourself of some bargains. Here’s our pick of the best deals still live:

When is Prime Day 2022? Next year’s Prime Day

Prime Day, which started in 2015 to celebrate Amazon’s 20th anniversary, usually takes place in mid-July. Indeed, the first ever Prime Day took place on 15 July 2015 and Prime Days since have landed in the middle of the summer season. One notable exception was 2020, when Prime Day was postponed to the middle of October due to the Covid-19 pandemic.

All being well next year, we’d put money on the event following suit and taking place in mid-July. Tuesday 11 July and Wednesday 12 July 2023 look like dates ripe to host one of the biggest ecommerce events in the world, but several factors may have a bearing, including Prime Day 2.0 if it is to materialise. We’ll be updating this page regularly with updates, so be sure to check back in.

Prime Day 2022: Everything you need to know

What is Prime Day?

Amazon Prime Day's inception happened in 2015 as a celebration of Amazon’s 20th anniversary. Offered exclusively to Prime members, the event aimed to establish itself as a legitimate rival to Black Friday, and provide an extra incentive for customers to sign up for a Prime membership.

Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.

How long does Prime Day last?

As illogical as it may sound, Prime Day no longer lasts for just one day. The last three years have all seen Prime Day running for a total of 48 hours. Things could be worse – Black Friday has extended beyond a single Friday to several weeks.

While this 48 hour time constraining does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our comprehensive deals coverage will hopefully give you the leg up you need to get all the discounted items you desire.

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