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- When is Amazon Prime Big Deal Days?
- How is Amazon Prime Big Deal Days different to Prime Day?
- What deals can I expect over Prime Big Deal Days?
- How do I sign up to Amazon Prime and is it worth it?
- Are Amazon’s Prime Big Deal Days offers really worth it?
- Will John Lewis price match Amazon Prime Big Deal Days deals?
- How long do Amazon Prime Day events usually last?
- This year, Amazon Prime Big Deal Days runs for 48 hours from Tuesday 6 October until Wednesday 7 October
- That’s two days of Amazon Prime-exclusive deals on home appliances, tech, beauty, garden and much more
- We suggest signing up for Amazon Prime now – you’ll get a 30-day free trial you can cancel once the event is over
Just like the sweaty days of 2026’s record-breaking summer, Amazon Prime Day is behind us, but don’t despair: Amazon Prime Big Deal Days 2026 is almost here.
The annual October deals event – designed to give Prime members a heads start on Black Friday – runs Tuesday 6 October – Wednesday 7 October this year.
Our job during deals events such as Prime Big Deal Days is to hunt for bargains on your behalf, looking for better-than-average discounts on our top-rated products across categories like TVs, laptops, smartphones, coffee machines and more.
Because we use specialist tools and over a decade of experience covering deals events to determine whether the discount you’re seeing is a) legitimate and b) worth your time – and if it isn’t, we won’t recommend it.
Read on to discover everything you need to know about Amazon Prime Big Deal Days – including the exact timings for this year’s October sale, plus what we’ve seen in previous years and what to expect from the big day(s) itself.
When is Amazon Prime Big Deal Days?
In 2026, Amazon Prime Big Deal Days starts at 12.01am Tuesday 6 October, and runs until 11.59pm on Wednesday 7 October 2026. That’s only two days of deals – compared to the four days you get over Prime Day – so we’d recommend keeping your eye on the proverbial ball.
As we’re within a couple of weeks of Big Deal Days, we’d strongly recommend signing up for Amazon Prime now – you don’t have to continue your subscription once the event ends, and as long as you’re well within the 30 day free trial period, the subscription will cost you nothing.
How is Amazon Prime Big Deal Days different to Prime Day?
Originally running for 24 hours in nine countries, Prime Day has since expanded to a FOUR-day annual event spanning 20 countries across the globe. It features big discounts on home, garden, fashion, beauty and tech products, available exclusively Amazon Prime members. I’m sure you already know this.
Prime Big Deal Days is a different Prime exclusive annual event running for 48 hours every October. It’s effectively a pre-Black Friday sales event, although the emphasis here for Amazon is on shifting slightly older stock ahead of Black Friday itself.
What deals can I expect over Prime Big Deal Days?
This means you can expect a slightly different calibre of deal over Prime Big Deal Days than you might see over Prime Day or Black Friday, where the latest flagship tech and home appliances are likely to be on offer.
Prime Big Deal Days is more about catching a bargain on last year’s Samsung Galaxy smartphone or Tefal air fryer, or filling your home with Amazon devices – Echo smart speakers, Ring doorbells, and so forth.
In previous Prime Big Deal Days sales, we’ve seen these kinds of deals (follow the links to read the original stories):
- Deep discounts (£100+) on Sonos speakers and soundbars – notoriously hard to find, even over Black Friday
- Record low prices on affordable Android smartphones such as the Google Pixel 8a and Motorola Edge 50 Fusion
- A staple dramatic price cut on Sony’s previous-gen WH-1000XM_ over-ear headphones or WF-1000XM_ wireless earbuds
- Strong competing deals from Amazon device rivals such as the Blink Video Doorbell (our pick thanks to its zero-subscription model)
How do I sign up to Amazon Prime and is it worth it?
To sign up, you’ll need to visit the Amazon Prime website, where you’ll be given two ways to subscribe. You can either pay for a rolling monthly subscription at £9/mth, or you can opt for a year’s membership upfront at a cost of £95, saving a total of £12.88 over 12 months.
In both cases, if you aren’t currently a member, Amazon is running a 30-day free trial before your subscription starts.
Included in your Prime subscription:
- Unlimited one-day and same-day delivery for eligible orders above £20 in the UK
- Access to exclusive Prime deals over Prime Day, Prime Big Deal Days and Black Friday events
- Prime Video access with movies, TV and Amazon Originals exclusive content
- Ad-free music and podcasts with Amazon Music
- Free access to selected Kindle books and magazines through Prime Reading
- Free access to Amazon’s Luna game-streaming platform
- Unlimited full-resolution Amazon Photo storage
You can also currently get a year’s Deliveroo Plus Silver subscription, two tickets for £10 at ODEON cinemas (once a month, Mon-Thurs only), extra credits for Audible and discounted access to Amazon Music Unlimited and Amazon Prime Rent or Buy.
But is the subscription worth £9/mth? Or £7.92 if you pay annually? It will almost certainly depend on the services you use. But for comparison:
- A Netflix subscription starts at £5/mth for access to TV and movies
- An ad-free Spotify Premium account is £12/mth (albeit, the choice of music available is wider)
- Amazon charges £8/mth for a standalone 1TB of photo storage
- Amazon deliveries can cost from £2
The three subscriptions mentioned above add up to £26, so it’s easy to see how quickly you could recoup your subscription fee. Albeit, obviously the content available to you isn’t directly comparable.
Are Amazon’s Prime Big Deal Days offers really worth it?
It’s all too easy to get sucked into the hype of a Prime deals event, and we’d never advise buying an item unless you really need it, you can afford it, and you’ve checked carefully to make sure it’s the best price out there. At Expert Reviews, we do our own careful research to check that the deals we mention are truly the best around.
To assess an Amazon deal the same way we do at Expert Reviews, use free Amazon price trackers such as CamelCamelCamel or Keepa. Pop the name, URL or ASIN (a unique identifying code found in the URL and usually starting with a B) of the item you are looking at and it will generate an Amazon price history graph, so you can check if it’s indeed the cheapest that the item has ever been.
You’ll need to pay attention to the average price: never compare a sales price to RRP, as Amazon and partner brands can and will artificially inflate it prior to deals events (naughty).
Keepa also appends a helpful graph to each product listing on Amazon, so you don’t even need to leave the site:
It’s also worth checking the item at other retailers such as John Lewis, Currys, AO.com and Boots to see if they are doing a price match. It may be worth buying elsewhere, especially if you could get a longer product warranty or some other perk (hello there, Boots Advantage Points).
You could use a ‘price trawling website’ such as Google Shopping, PriceRunner or PriceSpy to find a product’s cheapest online price on that day. Just be aware that some retailers may be omitted or favoured by these shopbots.
Will John Lewis price match Amazon Prime Big Deal Days deals?
John Lewis has just reinstated its Never Knowingly Undersold policy – and this now applies to certain products on its website. The policy states that: “if you find the same item for a lower price at any of our 25 listed retailers within seven days of buying from us, we’ll refund you the difference”. This list of retailers includes Amazon.
However, the company also explicitly states that while the product can be on a seasonal offer or promotion, it “can’t be: reduced to clear, a multi-buy offer, members-only price, flash sale, reduced with a promo code, or an exclusive/trade price”. This would rule out matching to an Amazon Prime sales event. You’ll likely have to wait for Black Friday for that.
How long do Amazon Prime Day events usually last?
As illogical as it may sound, Prime Day and associated sales no longer last for just one day; in 2022, 2023 and 2024, the summer Prime Day sale ran for a total of 48 hours. In 2025 and 2026, Amazon took things further: Prime Day now lasts for a whopping four days.
Thankfully (for our wallets) Amazon Prime Big Deal Days is still a 48-hour event, running from 12.01am Tuesday 6 October 2026 to 11.59pm on Wednesday 7 October.
This 48-hour period gives you precious little time to snag all the deals you want, but you’ll still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you. Luckily, we have no such needs (just kidding). Our comprehensive, round-the-clock deals coverage will hopefully give you the leg up you need to get all the discounted items you desire.
