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When is Prime Day 2024: The deals are coming in July

Amazon announces its Prime Day event will be back this July

If Amazon’s Spring Deals Day in March left you wanting more, you’ll be glad to hear that the retailer is bringing the deals back with its first Prime Day event of the year this summer.

Amazon has promised “great savings” in July ahead of the 10th Prime Day event in a recent press release.

Following last year’s success, the retailer is gearing up to entice customers with more deals on popular brands and Amazon exclusives, including back-to-school essentials.

The full date of the event is yet to be announced, so keep your eyes peeled for more Prime Day updates.

When the big days hit us, we’ll be on the ground scouting out all of the best deals and biggest bargains, and delivering them here to our central Prime Day hub. If you plan on taking advantage of Amazon’s next sale, be sure to stop by again to see what bargains get our stamp of approval.


What is Prime Day?

Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.

For the event, Amazon has sales and reductions on a fleet of top brands, with prices on products from the likes of Shark, Samsung, Tefal, Nespresso, Oral-B, Xiaomi, Hasbro and more to be slashed.

How long will Prime Day 2024 last?

As illogical as it may sound, Prime Day no longer lasts for just one day. The past three years have all seen Prime Day running for a total of 48 hours.

While this 48-hour time constraint does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our comprehensive deals coverage will hopefully give you the leg up you need to get all the discounted items you desire.

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