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Prime Day

Prime Day 2022: When is Amazon's next mega-sale?

Ben Johnston
10 Sep 2021
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We throw on our deerstalker hats and sniff out some potential dates for next year’s big Amazon Prime Day sale

With another summer come and gone, memories of the bargains we snagged on Prime Day begin to fade, and our thoughts turn to the future. While there’s still a great stretch of time between us and the next Amazon extravaganza, we can’t help but ponder one question: What date will Prime Day 2022 land on?

While not as easy to nail down as its autumnal counterpart, Black Friday, Prime Day has, in the past, been enough of a habitual creature for us to make some educated guesses as to when we can expect it to return. These methods are by no means concrete and are particularly unreliable thanks to the ongoing pandemic, but there’s enough here for a bit of fun speculation.

Prime Day 2022: Everything you need to know

What is Prime Day?

Starting all the way back in 2015, the Prime Day sale began as a celebration of Amazon’s 20th anniversary. Offered exclusively to Prime members, the event aimed to establish itself as a legitimate rival to Black Friday, and provide an extra incentive for customers to sign up for a Prime membership.

Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.

When is Prime Day usually?

This is the tricky part. Unlike Black Friday, which always takes place on the last Friday of November, Prime Day has no particular rules about when it can crop up. That being said, there has been something of a pattern in the dates – or at least there was before the global pandemic threw its metaphorical spanner in the works. Let’s take a look at some past dates:

  • Prime Day 2015: Wednesday, July 15th
  • Prime Day 2016: Tuesday, July 12th
  • Prime Day 2017: Tuesday, July 11th - Wednesday, July 12th
  • Prime Day 2018: Monday, July 16th - Tuesday, July 17th
  • Prime Day 2019: Monday, July 15th - Tuesday, July 16th
  • Prime Day 2020: Tuesday, October 13th - Wednesday, October 14th
  • Prime Day 2021: Monday, June 21st - Tuesday, June 22nd

So, a bit of a mixed bag there. However, if you remove obstructions caused by the pandemic from the equation, we’re left with a clear favourite month in July. This makes sense as it’s when Amazon celebrates its anniversary, and though things have seen a bit of upheaval over the last couple of years, it stands to reason that Amazon will want to bring the sale back to coincide with that date.

How long does Prime Day last?

Though the dates have fluctuated, the period of the sale has increased fairly steadily each time, with the last three years all running for 48 hours. As such, it’s a fairly safe bet that Prime Day 2022 will follow suit. There’s been some fluctuation on which days of the week the sale takes place over, but for the 2021 Prime Day, Amazon reverted to its tried and true Monday/Tuesday routine. Given the success of that event, I’d say it’s unlikely that 2022 will shake things up.

So when will Prime Day 2022 be?

Based on the data from the past few years, we’ve got a couple of choices here. First, and most likely, is that with the public health crisis settling down somewhat, Amazon can return to its most frequented month and hold the event in the middle of July. Following its desire to keep the date close to the 15th (the anniversary that started the sale), the best bet here would be a two-day event, taking place over Monday, July 11th and Tuesday, July 12th 2022.

The other option is given some credence by the sheer success of Prime Day 2021. Over two million sales were made, and it was the biggest two-day period ever for Amazon third-party sellers. As such, Amazon may well decide that unbroken things do not need fixing, and once again position the event in June. There’s much less data to go on here, but the likeliest dates, in this case, would be Monday, June 20th and Tuesday, June 21st 2022.

Prime Day 2022: Where to find all the best Prime Day deals

Our ragtag team of expert deal hunters will be on hand leading up to and during the Prime Day sale, scouring the depths of Amazon and bringing you the very best bargains that can be had. The biggest discounts will be highlighted on this page, and we’ll also be regularly updating our dedicated deals pages, covering everything from TVs to coffee machines. If you’d like to browse them, you can find links below.

As soon as we have a confirmed date for Prime Day 2022, we’ll be sure to update this page so you can start to get excited. Check back in soon for all the best deals on smart home devices, kitchen gadgets, vacuum cleaners and much, much more.


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