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Prime Day

When is Prime Day 2022? Everything you need to know about Amazon's mega sale

Emma Sims Ben Johnston Jamie Stedmond
16 Jun 2022
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Amazon Prime Day 2022 is happening in July - read on below for exact dates and sales information

As we welcome balmy summer evenings and the return of Love Island, that can only mean one thing in the world of ecommerce: the return of Amazon Prime Day, with the retail giant’s summer sales event now confirmed to take place on the 12th and 13th of July.

Read on for a quick explainer on the concept of Amazon Prime Day, as well as a breakdown of everything we know about the deals, offers and discounts that will be happening as part of the event.

Prime Day 2022: Everything you need to know

What is Prime Day?

Amazon Prime Day's inception happened in 2015 as a celebration of Amazon’s 20th anniversary. Offered exclusively to Prime members, the event aimed to establish itself as a legitimate rival to Black Friday, and provide an extra incentive for customers to sign up for a Prime membership.

Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.

How long does Prime Day last?

As illogical as it may sound, Prime Day no longer lasts for just one day. The last three years have all seen Prime Day running for a total of 48 hours. Things could be worse – Black Friday has extended beyond a single Friday to several weeks.

While this 48 hour time constraining does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our comprehensive deals coverage will hopefully give you the leg up you need to get all the discounted items you desire.

So when will Prime Day 2022 be?

Despite the sheer success of the June-based Prime Day 2021, during which over two million sales were made, making it the biggest two-day period ever for Amazon third-party sellers, Amazon has confirmed that Prime Day 2022 will return to July, with the deal-athon confirmed to place on Tuesday the 12th and Wednesday the 13th of July.

Prime day 2022: What we know so far

At 00:01am on July the 12th, Prime Day will begin, running until 23:59 on July 13th, with Prime members able to avail of up to 50% off on a whole host of premium products. You can also get involved early this year with select deals running from June 21st up to the start of Prime Day itself, with, once again, offers going up to as high as 50% off.

As for Prime Day itself, Amazon has confirmed massive sales of up to 60% on Amazon Devices such as the Echo range, Ring home security devices and Amazon Fire tablets. Fashionistas, tech-fans and beauty gurus can also rejoice, with confirmed sales running on products from top brands, such as Puma, Philips, Bosch, Urban Decay, Garnier, Miele, Samsung, Shark and more.

This year you can save big and get top offers on Amazon subscriptions services. From June 22nd, Prime Video subscribers will see sales of up to 60% on their favourite movies and TV shows, including gargantuan hit Spiderman: No Way Home. Prime members can also get music streaming service Amazon Music unlimited free for four months, and free trials of up to six months will be bundled with select Echo devices, so keep your eyes and ears peeled. Lengthy free trials are also being offered on Audible and Kindle Unlimited.

It’s also going to be a big Prime Day for gamers, with the gaming event of the summer, Ultimate Crown, kicking off July 10th on Twitch.tv/Crown. Prime members can participate in live chats and engage with exclusive giveaways as they watch some of the world's top gamers compete from the HyperX Arena in Las Vegas. You don’t just have to watch others have all the fun though, Prime members will be able to download over 30 free games from Amazon’s gaming service, Prime Gaming. Selected titles include Mass Effect Legendary Edition, GRID Legends, Need for Speed™ Heat, and Star Wars Jedi Academy.

With all this and more going on, it may be hard to keep up. Be sure to use any Alexa-ready device in your home to keep track of your wishlist – and even alert you when Prime Day has begun – and also follow our sleuth-like deals coverage throughout the event.

Prime Day 2022: Where to find all the best Prime Day deals

Our ragtag team of expert deal hunters will be on hand leading up to and during the Prime Day sale, scouring the depths of Amazon and bringing you the very best bargains that can be had. The biggest discounts will be highlighted on this page, and we’ll also be regularly updating our dedicated deals pages, covering everything from TVs to coffee machines. If you’d like to browse them, you can find links below.

As we now have a confirmed date for Prime Day 2022, we’ll keeping this page updated with exciting news, deals and deal news. Check back in soon for all the best deals on smart home devices, kitchen gadgets, vacuum cleaners, tablets, e-readers and much, much more.


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