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Prime Day

When is Prime Day 2023? HUGE discounts for October’s Prime Big Deal Days

Amazon's Prime Day in October - aka Prime Big Deal Days 2023 – is here and there are some WHOPPING discounts to be had

Amazon Prime Day in October 2023 – aka Prime Big Deal Days – is here. Following the Amazon Spring Sale back in March and Prime Day in July, Amazon has now confirmed that its third sales event of the year will take place from Tuesday 10 October to Wednesday 11 October.

The naming convention might feel like a lateral move, but it’s business as usual on the deals side of things. The second Amazon Prime Day has promised some great discounts from big brands such as Shark, Google Pixel, LG and Ninja, as well as record-low prices on select products from the likes of Samsung, Sony and even Barbie. At the time of writing, there aren’t any Allan dolls to buy, but we can live in hope until the Prime Big Deal Days roll around.

Right now, we’re on the ground scouting out all of the best deals and biggest bargains for what we’re calling Prime Day 2 and delivering them here to our central Prime Day hub. If you plan on taking advantage of Amazon’s Big Deal Days sale, be sure to stop by regularly to see what bargains get our stamp of approval.

READ NEXT: Best Amazon deals you can buy

Amazon Prime Day October 2023: Quick Links

Don’t want to scroll? Tap our quick links below to go straight to your favourite deals.

Amazon Prime Big Deal Days 2023: Live blogs

Want the latest, up-to-date information on all our favourite deals check out our dedicated live blogs below for the best prime deals first.

Prime Big Deal Days: The best Amazon Prime Day 2023 deals

We’ve picked our favourite, REAL discounts on everything from air fryers to OLED TVs, all of which you can find below.

WAIT – you’ll need to be a Prime member to take advantage of these deals. If you’re not already signed up, you can get a FREE 30-day Prime subscription right now.

Amazon even has a built-in subscription reminder, letting you know when it’s time to renew (though you’ll need to tick this option). This means if you don’t want to carry on with a Prime subscription after Prime Day, you can cancel at any time without worry.

Best Amazon Prime Day deals: Amazon devices

Amazon Fire TV Stick down to £30

This nifty little streaming stick is now down to £30 for Amazon’s Prime Big Deals Day event. That’s a generous £15 off its average Amazon price of £45. Now you can watch all your favourite shows in 4K for less – bargain.

View deal at Amazon

Echo Dot (5th Gen) at its LOWEST-EVER price

amazon echo dot 5th gen best amazon prime day deals

You can pick up the latest version of the Amazon Echo Dot for an all-time-low price of just £22. That’s a huge £22 saving on its average Amazon price of £44, allowing you to expand your home’s smart ecosystem for less. Be quick though, this deal ends Wednesday.

View deal at Amazon

Ring Doorbell (2nd Gen) now £60

ring doorbell best amazon prime day deals

You can now pick up a smart video doorbell for less with this impressive saving on the second generation Ring doorbell, down from its average Amazon price of £81. It has 1080p HD video, night vision and a host of other features allowing you to see, hear and speak to people from your phone.

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Just £18 for the Blink Mini smart security camera

blink mini best amazon prime day deals

Monitor the inside of your home for less with this excellent deal on the Blink Mini. Down from its average Amazon price of £27, you can save a decent £9 on this dinky home security camera. Whether you’re new to smart security or are adding to your home system, this is a great little addition.

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Best Amazon Prime Day deals: Smartphones and SIM deals

Nothing Phone (1) now just £289

best amazon prime day deals nothing-phone-1

This INCREDIBLE discount smashes its average Amazon price of £368, making it one of the best smartphone deals you can pick up right now. The Nothing (1) was our favourite mid-range phone last year and comes with 8GB RAM, 128GB storage and a 50MP dual camera. Alternatively, you can spend £10 more for the 256GB version.

View deal at Amazon

Nothing Phone (2) now just £569

The Nothing phone 2 has had its price slashed for Prime Day. WHile not a huge saving, it’s a decent discount on a relatively new phone. We love its huge battery life and transparent design and this version comes with 256GB of storage and 12GB of RAM.

View deal at Amazon

HUGE deal on the Google Pixel 7

Until midnight, 11 October you can pick up a Google Pixel 7 for just £405, down £110 from its average Amazon price of £515. In our review, we praised it for its huge battery life improvement and excellent cameras. Be quick though, this deal WILL sell out.

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Apple iPhone 13 now £599

Until midnight 11 October, you can nab an iPhone 13 for less. The blue, green and white (starlight) colours are all £599, instead of the average Amazon price of £738. This is a rare deal on an iPhone, so don’t miss out.

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Best Amazon Prime Day deals: Kitchen and home

Instant Vortex Plus Dual Basket air fryer now £130

Don’t wait to pick up this INCREDIBLE air fryer for just £130, down from its average Amazon price of £180. This was already an excellent value air fryer, with two spacious baskets, integrated lighting and loads of customisability and now it’s £50 cheaper until Wednesday.

View deal at Amazon

Shark Anti-Hair Wrap Cordless Vacuum now £230

This is an UNBELIEVABLE deal on an excellent cordless vacuum. Down from its average price of £349, you can now save a whopping £119 on this pet-friendly stick vacuum. With up to 60 minutes of run and plenty of tools for cleaning every nook, it’s a must-buy this deals season.

View deal at Amazon

Nespresso Vertuo Next cheaper than Black Friday

One of our favourite coffee pod machines, the Vertuo Next, is now cheaper than ever for Amazon’s Prime Big Deal Days. With an average Amazon price of £132, you’re saving a WHOPPING £68 with this deal. Be quick though, this deal ends on the 11 October and could sell out sooner.

View deal at Amazon

HUGE discount on this Tower 4.6L air fryer


If you’re after a budget air fryer, this basic, manual Tower model is now £38. While it might not have any bells and whistles, it is cheap, easy to use and is probably the cheapest air fryer deal you’ll find during Prime Day.

View deal at Amazon

SIHOO Office Chair MASSIVELY discounted

One of our favourite budget chairs is down to just £150 for Prime Day, down from its average Amazon price of £191. That’s an epic saving of £41 on a comfortable, affordable chair that’s perfect for your home office.

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Eufy RoboVac 30C robot vacuum cleaner just £140

eufy_robovac_30c_best amazon prime day deals

You can save £44 on one of our favourite budget robot vacuums for Prime Day. The Eufy 30C is ideal for hard floors and short pile carpets and usually goes for an average of £184 on Amazon, But until midnight 11 October, it’s just £140.

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Save on the Ninja Foodi MAX health grill and air fryer

The superb Ninja Foodi grill and air fryer is just £200 for Prime Day, instead of the average Amazon price of £225. That’s a modest saving of £25 on a fantastic multifunctional appliance that grills, bakes, air frys and more. Be quick though, this deal ends midnight 11 October.

View deal at Amazon

Best Amazon Prime Day deals: TV and audio

LG B3 OLED 55in now £1,099

LG OLED 55in 4K TV best amazon prime day deals

If you’re quick, you can nab a modest £97 saving on this HUGE 55in 4K OLED from LG. It comes with Freeview Play, Netflix, Disney+ and other streaming services as standard, perfect for movie nights. And for gamers, this model also has advanced features for next generation consoles.

View deal at Amazon

Samsung 50in UHD 4K Smart TV now £379

samsung 50 in smart tv best amazon prime day deals

Pick up a great budget Samsung TV for even less as part of Amazon’s Prime Big Deal Days. Right now, you can save a sensible £40 on this UHD, 4K TV, bringing it down to £379. It supports most streaming services and can connect to Xbox Game Pass and Nvidia for console-free gaming.

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Bose QuietComfort 45 noise cancelling headphones cheaper than ever

bose_quietcomfort_45 best amazon prime day deals

Pick up these excellent wireless headphones for a record low price of £199 for Amazon’s Prime Big Deal Days. Supremely comfortable with highly effective noise cancellation, these are an excellent buy any time but especially with a whopping £74 off the average Amazon price.

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Denon DHT-S216 Soundbar now just £140 

Looking for a good deal on a soundbar? This is our favourite for virtualised surround sound and supports DTS Virtual: X. Right now, you can pick one up for just £140, instead of the usual average Amazon price of £173 – that’s a £33 saving.

View deal at Amazon

Best Amazon Prime Day deals: Laptops and tablets

Microsoft Surface Pro 9 see HUGE price drop, now £799

This is an excellent deal on a top-notch tablet with 8GB RAM and a decent 256GB SSD. Its average Amazon price is £993 but until 11 October, you can pick it up for just £799, that’s a £194 saving. Be quick though, this deal won’t stick around forever.

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Best TV deals for Amazon Prime Day – LIVE

It's day two of the Prime Day sales and until midnight TODAY - October 11 - you can save on a top TV from the likes of LG, Sony and Samsung