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- Our current favourite Prime Day TV deal is on the 55in Samsung S84F OLED, which is just £683 on Amazon, £250 cheaper than its 180-day average price
- The 55in model of the sensational Sony Bravia 7 is at its lowest-ever price of £1,099 (down from an average of £1,639) if a Mini LED TV is more to your liking
- Amazon doesn’t have the best TV deals on everything, though. Argos undercuts it on the 55in LG B6 OLED, which currently costs £900
Amazon Prime Day sale, which actually lasts four days, is coming to a close. The retail giant’s annual sale runs until 11.59pm tonight (Friday, 26 June), meaning you don’t have much time left to snap up one of the countless Prime Day TV deals.
You will need to be an Amazon Prime member to take advantage of the bargains on offer: if you’re not already, make sure you sign up for a 30-day free trial. Assuming you’ve got Prime access, you’re going to want a hand working out what’s actually worth your time and money from the enormous selection of offers across a huge range of categories.
That’s where my colleagues and I come in. We’ve each been scrutinising the list of product discounts in our beats, which means I have the honour of bringing you the best Prime Day TV deals available. I’ve come across plenty of duds, red herrings and offers on televisions we don’t rate, but also some awesome offers on televisions of all shapes, sizes and prices.
If you’re interested in reading about our favourite deals on other products, head to the Best Prime Day deals hub, or check out our deals roundups of discounts on coffee machines, laptops and smartphones. For my pick of the top TV deals, read on…
Is Prime Day a good time to buy a new TV?
There’s no perfect time to buy a new TV, but Prime Day is definitely one of the better ones. Most manufacturers have released their new ranges and are keen to entice early adopters with significant discounts. This generational move also sees prices of older models slashed to clear stock. So, regardless of whether you’re looking for the latest tech or are willing to accept something a little less advanced to save yourself some cash (or even more up to a larger size), there should be something for you in the Prime Day sale.
The Prime Day TV deals I recommend
1. Samsung S84F (55in)
- Prime Day price: £683 | View deal at Amazon
- 180-day average price on Amazon: £935
This is my favourite Prime Day TV deal so far. The S84F is the little brother of the S90F and S95F, both of which received awards from John Archer. It can’t hit the same kind of brightness levels or refresh as quickly as those models, but it is phenomenally well-priced for an OLED of its size and pedigree.
It’s crazy to think that I bought a 55in Samsung QLED during the pandemic for over £100 more than what you’re paying for the S84F here. And this TV has a glare-free panel, infinite contrast, and 20 neural networks to boost its upscaling abilities. I don’t recommend this deal to people with very bright living rooms, but if you do the majority of your TV viewing after dark or with the curtains drawn, this is a bona fide Prime Day bargain.
2. LG C5 OLED (42in)
- Prime Day price: £623 | View deal at Amazon
- 180-day average price on Amazon: £809
The LG C5 OLED was Highly Commended in the Gaming TV of the Year category at our Product of the Year Awards in January, and was described as an “exemplary gaming display” by TV boffin John Archer. The 42in option listed here is ideal for those wanting a high-quality display without going down the gaming monitor route, and is available for a near all-time low price. However, this isn’t just a telly that’s great for gaming: its picture performance makes it a top pick for films and TV shows, too.
The larger sizes (55in and above) get a brighter panel and are also on offer. So, if you’re looking for something more substantial, it’s worth checking those out. The prices of those models, and the 48in option, are as follows:
- 48in LG C5 OLED: £725 versus 180-day average price of £959
- 55in LG C5 OLED: £969 versus 180-day average price of £1,164
- 65in LG C5 OLED: £1,299 versus 180-day average price of £1,569
3. Sony Bravia 7 (55in)
- Prime Day price: £1,099 | View deal at Amazon
- 180-day average price on Amazon: £1,378
John Archer described this TV as the sweet spot in Sony’s premium range and said that it gets closer to the Bravia 9 (its brighter sibling, listed further down the page) “on both the picture and sound fronts than you’ve any right to expect for such relatively little money.”
Those words were written when the 65in model cost £1,799. Thanks to this Prime Day TV deal, you can pick it up for more than £500 off that price. Beautiful pictures in both SDR and HDR, brightness peaks of 2,400cd/m2, and full-field brightness of 800cd/m2 make it a stellar visual performer in all ambient conditions, and Sony’s Acoustic Multi-Audio does a great job matching engaging images with immersive sound. A certified Prime Day banger.
It’s worth noting that the 55in model is also on offer: currently £1,099, down from an 180-day average price of £1,377.
4. Amazon Ember Artline (55in)
- Prime Day price: £625 | View deal at Amazon
- 180-day average price on Amazon: £925
We haven’t reviewed Amazon’s new lifestyle QLED TV, but it impressed me when I saw it in action at a launch event in April. It’s designed for wall-mounting and played the role of a TV-cum-picture frame wonderfully well. Its anti-glare coating was very effective in enabling me to enjoy a selection of free digital artwork in relatively bright ambient conditions.
The TV runs Amazon’s Fire TV operating system, which has always been a strong choice for voice assistant (Alexa) functionality and content provision. A big software update rolled out around the Ember Artline’s release improved it no end, making it easier than ever to navigate and more responsive, while also adding a selection of free ad-supported TV channels.
This is the first time the Artline TV has received a discount since launch, and it’s a hefty one: the TV has been selling for £925 for the past two months. The new price of £625 includes a choice of magnetic frame, meaning you can ensure the TV matches your decor perfectly. You can also save a chunk on the 65in screen size, which is just £790, down from its list price of £1,200.
5. LG B6 OLED (55in)
- Deal price: £900 | View deal at Argos
- 180–day average price on Amazon: £1,277
Argos is currently undercutting Amazon on the 55in LG B6 OLED. Let this deal be a lesson in shopping around and not assuming that Amazon always have the best price on everything!
The B6 is LG’s entry-level OLED model for this year, and although it isn’t as bright as the award-winning C6 OLED, it can still deliver perfect black thanks to its self-emissive panel. AI HDR Remastering helps improve its SDR performance, while LG’s Virtual 11.1.2-channel upmixing tech helps get the most out of its 2.0-channel stereo speaker arrangement. Stuffed with smart features to back up its image-quality credentials, this affordable OLED is a great mid-range choice during the Prime Day sale.
6. Samsung U8000F (85in)
- Prime Day price: £799 | View deal at Amazon
- 180-day average price on Amazon: £877
Our TV Brand of the Year survey last September made it clear (if it wasn’t apparent already) that A LOT of people love Samsung TVs. The manufacturer won the Most Recommended category: more Samsung TV owners would recommend it to a friend or relative than owners of any other brand.
While I was a little disappointed by the 55in U8000F when I tested it, this much larger 85in model is fantastic value if Samsung’s Tizen operating system and a massive screen are top of your wishlist. It’s frankly ridiculous that you can get a telly this big from the market-leading brand for under £800. The TV has only been this cheap once before: back in March, shortly after the conclusion of Amazon’s Spring Deal Days event.
Read my Samsung U8000F review for more details
7. Hisense S5 Deco TV (43in)
- Prime Day price: £399 | View deal at Amazon
- 180-day average price on Amazon: £499
The unique design of this diminutive, curvy QLED TV isn’t going to be for everyone, but we’re fans of it here at Expert Reviews. It’s a TV that oozes aesthetic appeal and one that can be transformed into a digital picture frame when placed in Art Mode.
This means it’s able to seamlessly blend into a range of living spaces, with the 32in and 43in model (that we’re linking to here) a particularly great fit for bedrooms and kitchens. The S5 hasn’t been out long, so this generous 20% price cut is the first discount it’s received since launch.
8. Sony Bravia 9 (65in)
- Prime Day price: £1,979 | View deal at Amazon
- 180-day average price on Amazon: £2,187
The Bravia 9 is one of our favourite Mini LED TVs of the past year, and the 65in model John Archer tested for us is cheaper than ever thanks to this Prime Day discount. The big man awarded it five stars and a Recommended badge at £2,599; it’s now fallen below the two-grand mark for the first time.
That’s still a lot of money to pay for a television, but this telly delivers some of the most spectacular brightness and colour around, and built-in audio that’s a cut above the competition. Sony may have recently revealed the new Bravia 9 II, which will likely be a big upgrade as it uses RGB Mini LED technology. However, with the 65in model of that TV priced at £3,499, you’re paying a huge premium for the latest backlight system.
Read John Archer’s Sony Bravia 9 review to find out what makes it such a great buy
10. Hisense U7Q (100in)
- Prime Day price: £1,756 | View deal at Amazon
- 180-day average price on Amazon: £1,958
Hisense is ranked the global number one for TVs 100in and above, and when you look at the size and specifications of this model, it’s easy to see why. The U7Q is one of its lower-tier Mini LED models from last year, but it is bright, can reproduce colours vibrantly thanks to its quantum dot filter, and supports blazing-fast refresh rates when gaming.
Your main issue is whether you can fit it in your living room. I certainly couldn’t, but if I could, I definitely would.
10. Haier K85 (50in)
- Prime Day price: £260 | View deal at Amazon
- 180-day average price on Amazon: £312
Haier is a household name in the home appliances world, but has only just entered the competitive TV market in the UK. It’s gone with Fire TV as its OS, which is a smart move, and this entry-level LED TV also supports Freely, along with 2K gaming at 120Hz thanks to Dual Line Gate technology.
VRR, ALLM and features like Shadow Enhancement and Aiming Aid make the K85 an attractive option for gamers who want a responsive, customisable experience but who don’t want to break the bank for an all-singing, all-dancing gaming television. The 43in and 55in models are also discounted for Prime Day and cost £210 and £280, respectively.
11. Xiaomi F43 (43in)
- Prime Day price: £179 | View deal at Amazon
- 180-day average price on Amazon: £221
Fire TV is becoming an increasingly popular operating system with manufacturers other than Amazon, and for good reason. Many people are already familiar with the retail giant’s smart assistant, Alexa, and its streaming service, Amazon Prime, and the breadth of services supported is very solid.
This particular TV supports hands-free Alexa, meaning you don’t need to use the remote to execute commands, and also comes with Freely built-in. This provides access to live UK TV channels over your internet connection, as well as easy access to all the UK catch-up services. We love Freely here at Expert Reviews, and this 4K model from Xiaomi is one of the cheapest ways to enjoy it. If you’re looking for something larger, the 65in Xiaomi F43 is available for £359, £70 less than its average price over the last six months.
