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- Our current favourite Prime Day TV deal is on the 55in Samsung S84F OLED, which is just £683 on Amazon, £250 cheaper than its 180-day average price
- The 65in model of the sensational Sony Bravia 9 is at its lowest-ever price of £1,979 (down from an average of £2,187) if a Mini LED TV is more to your liking
- Amazon doesn’t have the best TV deals on everything, though. Argos and Currys both undercut it on the 55in LG B6 OLED, which currently costs £880
- If you’re after a massive, very well-specified telly this Prime Day, the 100in Hisense U8Q is also available at Argos for an all-time best price of £3,145.
Prime Day and the bargain-baiting bombardment that comes with it are upon us once again. This year’s event runs for four days from midnight tonight until 11.59pm on Friday, 26 June, and as always, Amazon is promising “big deals on top brands”.
You will need to be an Amazon Prime member to take advantage of the sale, however. If you’re not already, make sure you sign up for a 30-day free trial of the service. Assuming you’ve got Prime access, you’re going to want a hand working out what’s actually worth your time and money from the enormous selection of offers across a huge range of categories.
That’s where my colleagues and I come in. We’ve each been scrutinising the list of product discounts in our beats, which means I have the honour of bringing you the best TV deals available over the next four days. I’ve already come across plenty of duds, red herrings and offers on televisions we don’t rate, but also some cracking offers on televisions of all shapes, sizes and prices.
Is Prime Day a good time to buy a new TV?
There’s no perfect time to buy a new TV, but Prime Day is definitely one of the better ones. Most manufacturers have released their new ranges and are keen to entice early adopters with significant discounts. This generational move also sees prices of older models slashed to clear stock. So, regardless of whether you’re looking for the latest tech or willing to accept something a little less advanced to save yourself some cash (or even more up to a larger size), there should be something for you in the Prime Day sale.
The Prime Day TV deals I recommend
1. Samsung S84F (55in)
- Prime Day price: £683 | View deal at Amazon
- 180-day average price on Amazon: £935
This is my favourite Prime Day TV deal of the event so far. The S84F is the little brother of the S90F and S95F, both of which received awards from John Archer. While it doesn’t hit the same kind of brightness levels or refresh as quickly as those more expensive models, it’s phenomenally well-priced for an OLED of its size and pedigree.
It’s crazy to think that I bought a 55in Samsung QLED during the pandemic for over £100 more than what you’re paying for the S84F here. And this TV has a glare-free panel, infinite contrast, and 20 neural networks to boost its upscaling abilities. I don’t recommend this deal to people with very bright living rooms, but if you do the majority of your TV viewing after dark or with the curtains drawn, this is a bona fide Prime Day bargain.
2. Sony Bravia 9 (65in)
- Prime Day price: £1,979 | View deal at Amazon
- 180-day average price on Amazon: £2,187
The Bravia 9 is one of our favourite Mini LED TVs of the past year, and the 65in model John Archer tested for us is cheaper than ever thanks to this Prime Day discount. The big man awarded it five stars and a Recommended badge at £2,599; it’s now fallen below the two-grand mark for the first time.
That’s still a lot of money to pay for a television, but this telly delivers some of the most spectacular brightness and colour around, and built-in audio that’s a cut above the competition. Sony may have recently revealed the new Bravia 9 II, which will likely be a big upgrade as it uses RGB Mini LED technology. However, with the 65in model of that TV priced at £3,499, you’re paying a huge premium for the latest backlight system.
Read John Archer’s Sony Bravia 9 review to find out what makes it such a great buy
3. Amazon Ember Artline (55in)
- Prime Day price: £625 | View deal at Amazon
- 180-day average price on Amazon: £925
We’ve not reviewed Amazon’s new lifestyle QLED TV, but I did get to see it in action at a launch event in April, and I was impressed. It’s designed purely for wall-mounting and played the role of a TV-cum-picture frame wonderfully well. Its anti-glare coating was very effective in enabling me to enjoy a selection of free digital artwork in relatively bright ambient conditions.
The TV runs Amazon’s Fire TV operating system, which has always been a strong choice for voice assistant (Alexa) functionality and content provision. A big software update rolled out around the Ember Artline’s release improved it no end, making it easier than ever to navigate and more responsive, while also adding a selection of free ad-supported TV channels.
This is the first time the Artline TV has received a discount since launch, and it’s a hefty one: the TV has been selling for £925 for the past two months. The new price of £625 includes a choice of magnetic frame, meaning you can ensure the TV matches your decor perfectly. You can also save a chunk on the 65in screen size, which is just £790, down from its list price of £1,200.
4. LG B6 OLED (55in)
- Deal price: £880 | View deal at Currys
- 180–day average price on Amazon: £1,277
You can currently get 20% off the 55in LG B6 OLED B6 at various retailers, including Currys and Argos. The former requires you to use the code 20OFFVIS at checkout, while the code LG20 will nab it for you from Argos for the same price.
Amazon has a couple of listings for this particular model, one is £1,099, the other is £1,279. These don’t include any potential Prime Day discounts, but from what I’ve seen, any discount won’t take them below what Currys and Argos are asking for the TV right now. Let this deal be a lesson in shopping around and not assuming that Amazon always have the best price on everything!
Currys’ discount code is time-limited, however, and there’s a chance Argos’ is too. So you’ll want to hurry to bag this well-specified OLED at the lowest price we’ve ever seen it.
5. Samsung U8000F (85in)
- Prime Day price: £799 | View deal at Amazon
- 180-day average price on Amazon: £877
Our TV Brand of the Year survey last September made it clear (if it wasn’t apparent already) that A LOT of people love Samsung TVs. The manufacturer won the Most Recommended category: more Samsung TV owners would recommend it to a friend or relative than owners of any other brand.
While I was a little disappointed by the 55in U8000F when I tested it, this much larger 85in model is fantastic value if Samsung’s Tizen operating system and a massive screen are top of your wishlist. It’s frankly ridiculous that you can get a telly this big from the market-leading brand for under £800. The TV has only been this cheap once before: back in March, shortly after the conclusion of Amazon’s Spring Deal Days event.
Read my Samsung U8000F review for more details
6. Hisense U8Q (100in)
- Deal price: £3,145 | View deal at Argos
- 180-day average price on Amazon: £3,560
I’ve not been able to find anywhere that can beat this Argos app-exclusive price on the enormous 100in Hisense U8Q. Its average price on Amazon over the past six months gives you an idea of what it typically sells for; I expect to see it drop to around £3,299 during the Prime Day event, but that’s still significantly more than what you’ll pay using the code APP10 on the Argos app.
Unlike the Samsung U8000F I’ve highlighted above, this is an advanced TV with a Mini LED backlight, quantum dot filter, support for refresh rates up to 165Hz, and an immersive built-in 4.1.2-channel audio system. I know someone who owns it, and he’s had nothing but good things to say, particularly about gaming performance. I have nowhere near enough space (or money) for it, but if I did, this deal would place the 100in U8Q at the top of my ultra-large TV shortlist.
If you like the sound of the U8Q but 100in is a bit of a stretch, Amazon has the best price on the 75in model, which is available for £1,399 versus its 180-day Amazon average price of £1,650.
