To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more
- This year, Prime Day runs from 22 June until midnight on 26 June
- I’m here to guide you to the best Prime Day deals, using almost a decade of expertise and price-tracking tools
- I won’t recommend a deal unless it’s at least better than the six-month average price
- Sign up to a 30-day trial of Amazon Prime and cancel once the event is over for free Prime Day access
If you want the best Prime Day deals without the faff of hunting for them yourself, you’re in the right place.
This week, I’ll be tracking and assessing the best deals Amazon can muster, and sharing them right here to save you from endlessly trawling Amazon’s storefront.
I’m not alone: our team of category experts will be mining for deals with me. From coffee machines and TVs to smartphones and laptops (and much, MUCH more besides) we’ll be wringing every single good deal out of the Prime Day towel as the four-day event rumbles on.
Because we use specialist tools and over a decade of expertise to ensure that the discounts we recommend are genuinely good. And by good, we mean either a) better than the six-month average OR b) better than ever. If a discount doesn’t meet these criteria, we won’t recommend it – and we may actively warn you against it.
I’ll be updating this page frequently over the next four days with the very best Prime Day deals the Expert Reviews team has sourced from Amazon – and other retailers, too, if they’re running competing sales.
I’ll only be recommending deals that pass our rigorous vetting process, and I’ll also warn you away from any deals that simply don’t cut the mustard. Their heads will be mounted to my wall as a warning.
Amazon Prime Day savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.
The best Prime Day deals so far
Don’t forget to sign up to Amazon Prime, otherwise you’ll be unable to enjoy this buffet of bargains!
Best phone deals
Xiaomi 17
The Xiaomi 17 launched in February of this year to a strong verdict from us: it's blisteringly powerful, with a great battery life and a huge (and hugely impressive) quad rear camera array. This is a new low price.
£699 Avg £893
Best laptop and tablet deals
Asus ZenBook A14 (2025)
This was the standout deal of Amazon Spring Deal Days in March. We called the Asus Zenbook A14 "the best compact laptop in the world" in our full review, taking issue with only one thing: the price tag. It hit £650 over Spring Deal Days, but it hasn't gone this low since Black Friday 2025!
£550 Avg £734
Best TV and audio deals
Amazon Ember Artline 55in
If you like the idea of Samsung's The Frame "discreet" TV, the Ember Artline will be right up your street. This TV is designed to resemble a hanging picture when not in use: it'll show digital artwork (or your own photos). This is the first discount on this brand-new TV, and it's a good one.
£625 RRP £949 (no previous discounts)
Best headphones deals
Anker Soundcore Space 2
The Space 2 only launched in April, and "offer a compelling combination of features, comfort and performance for the money" according to our AV expert Andy White. This is another first-ever discount, so if you want the latest from Anker at cut price, don't delay.
£110 RRP £130 (no previous discounts)
Best coffee machine deals
Nespresso Vertuo Pop
The Nespresso Vertuo Pop has been a staple of the pod coffee machine world for a while now, and every year we see it dip to a new low price over deals events such as Prime Day. This year is no exception: grab this excellent, stylish machine for under £100 with an Aeroccino milk frother, two mugs, two spoons AND 20 pods!
£99 Avg £140
Best air fryer deals
Ninja Air Fryer Max Pro 6.2L
"A wide temperature range and adjustable crisper plate means this versatile air fryer can handle almost any cooking task", writes our kitchen expert Rachel Ogden in her full review of the Ninja Air Fryer Max Pro. This is a new low price for the air fryer.
£110 Avg £148
Best electric toothbrush deals
SURI 2.0
SURI's reputation is glowing: the newcomer's second-gen toothbrush won Electric Toothbrush of the Year at the Expert Reviews Product of the Year Awards earlier this year. This is a rare discount, and one that SURI is running on its own site. Just use code ___ at checkout.
£80 RRP £105 (no previous discounts)
Best vacuum cleaner deals
Switchbot S20
The only thing holding the Switchbot S20 robot vacuum/mop back from our full recommendation was its lofty price tag – it's otherwise an excellent vacuum with impressive mopping capabilities. This deal sends the price plummeting to over £300 below RRP.
£330 Avg £445
