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- Best Prime Day deals - at a glance:
- The best Prime Day deals - Friday (final day)
- Best phone deals
- Best power bank deals
- Best laptop and tablet deals
- Best TV and audio deals
- Best headphones deals
- Best fan deals
- Best coffee machine deals
- Best air fryer deals
- Best electric toothbrush deals
- Best vacuum cleaner deals
- This year, Prime Day runs from Tuesday 23 June until midnight on 26 June
- I’m here to guide you to the best Prime Day deals, using almost a decade of expertise and price-tracking tools
- I won’t recommend a deal unless it’s at least better than the six-month average price
- Sign up to a 30-day trial of Amazon Prime and cancel once the event is over for free Prime Day access
If you want the best Prime Day deals without the faff of hunting for them yourself, you’re in the right place. It’s the final day of Prime Day today, which means you’ve got until midnight tonight to get shopping.
This week, I’ve been tracking and assessing the best deals Amazon can muster, and sharing them right here to save you from endlessly trawling Amazon’s storefront.
I’m not alone: our team of category experts has been mining for deals with me. From coffee machines and TVs to smartphones and laptops (and much, MUCH more besides) we’re wringing every single good deal out of the Prime Day towel as the four-day event rumbles on.
Because we use specialist tools and over a decade of expertise to ensure that the discounts we recommend are genuinely good. And by good, we mean either a) better than the six-month average OR b) better than ever. If a discount doesn’t meet these criteria, we won’t recommend it – and we may actively warn you against it.
I’ll be updating this page frequently over the four-day event with the very best Prime Day deals the Expert Reviews team has sourced from Amazon – and other retailers, too, if they’re running competing sales.
I’ll only be recommending deals that pass our rigorous vetting process, and I’ll also warn you away from any deals that simply don’t cut the mustard. Their heads will be mounted to my wall as a warning.
Amazon Prime Day savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.
Best Prime Day deals – at a glance:
- Best smartphone deal: Google Pixel 9a | Avg £359, now £305 | View deal
- Best vacuum cleaner deal: Dyson V8 Origin | Avg £330, now £226 | View deal
- Best laptop deal: Asus ZenBook A14 | Avg £734, now £500 | View deal
- Best fan still in stock: Honeywell TurboForce | £30 | Check price
The best Prime Day deals – Friday (final day)
Don’t forget to sign up to Amazon Prime, otherwise you’ll be unable to enjoy this buffet of bargains!
Best phone deals
Xiaomi 17
The Xiaomi 17 launched in February of this year to a strong verdict from us: it's blisteringly powerful, with a great battery life and a huge (and hugely impressive) quad rear camera array. This is a new low price.
£699 Avg £893
More phone deals:
- Samsung Galaxy S26 Ultra (256GB): Was £1,279, then £1,079, NOW £951 | View deal
- Google Pixel 10 Pro (128GB): Avg £857, now £649 | View deal
- Google Pixel 9a (128GB): Avg £359, was £329, NOW £305 | View deal
- iPhone Air: Avg £1,016, now £919 | View deal
Best power bank deals
CUKTECH 10 Mini
Our favourite budget power bank, the 45W CUKTECH 10 Mini was already an impressive bargain at £25 – and it's now on offer for £20 this Prime Day.
£20 Avg £24
Best laptop and tablet deals
Asus ZenBook A14 (2025)
This was the standout deal of Amazon Spring Deal Days in March. We called the Asus Zenbook A14 "the best compact laptop in the world" in our full review, taking issue with only one thing: the price tag. It hit £650 over Spring Deal Days, but it hasn't gone this low since Black Friday 2025!
£550 Avg £734
More laptop deals:
- Surface Laptop 13in (16GB RAM, 512GB SSD): Avg £872, now £696 | View deal
- Samsung Galaxy Book4 Edge (16GB RAM, 1TB SSD): Avg £793, now £450 | View deal
- Acer Nitro V15 ANV15-52 (16GB RAM, 1TB SSD): Avg £964, now £800 | View deal
Best TV and audio deals
Amazon Ember Artline 55in
If you like the idea of Samsung's The Frame "discreet" TV, the Ember Artline will be right up your street. This TV is designed to resemble a hanging picture when not in use: it'll show digital artwork (or your own photos). This is the first discount on this brand-new TV, and it's a good one.
£625 RRP £949 (no previous discounts)
More TV and audio deals:
- Samsung S84F (55in): Avg £937, now £683 | View deal
- LG B6 (55in): Save £200 at Currys with code 20OFFVIS | View deal
- Sony Bravia 7 (65in): Avg £1,639, now £1,229 | View deal
- Samsung U8000F (85in): Avg £877, now £799 | View deal
Best headphones deals
Shokz OpenRun
Shokz is running a rival Prime Day sale at the minute, with discounts available on pretty much the entire range of open-ear headphones. This deal stood out, however: the OpenRun marked a turning point for Shokz when they launched and earned a perfect score from our reviewer.
£89 Was £130
More headphones deals:
- Sony WH-1000XM6: Avg £351, now £300 | View deal
- Anker Soundcore Space 2: RRP 130, now £110 | View deal
Best fan deals
Duux WhisperFlex 2
Don't be fooled by our picture: the WhisperFlex 2 is a fully adjustable full-size pedestal fan that's quiet, powerful and packed with features. It's been £150 for a while on Duux's website, but this Prime Day deal has it even cheaper. A no-brainer for the current British heatwave!
£129 Avg £151
More fan deals:
- Dimplex Ion Fresh Tower Fan: Avg £120, now £81 | View deal
- Dimplex Cordless Desk Fan: Avg £33, now £25 | View deal
Best coffee machine deals
Nespresso Vertuo Pop
The Nespresso Vertuo Pop has been a staple of the pod coffee machine world for a while now, and every year we see it dip to a new low price over deals events such as Prime Day. This year is no exception: grab this excellent, stylish machine for under £100 with an Aeroccino milk frother, two mugs, two spoons AND 20 pods!
£99 Avg £140
More coffee machine deals:
- Sage the Barista Express: Avg £590, now £449 | View deal
- De’Longhi Magnifica Evo Next: Avg £474, now £380 | View deal
- Ninja Luxe Café Premier: Avg £523, now £430 | View deal at Amazon
Best air fryer deals
Ninja Air Fryer Max Pro 6.2L
"A wide temperature range and adjustable crisper plate means this versatile air fryer can handle almost any cooking task", writes our kitchen expert Rachel Ogden in her full review of the Ninja Air Fryer Max Pro. This is a new low price for the air fryer.
£110 Avg £148
More air fryer deals:
- Instant Pot Vortex 8L: Avg £107, now £65 | View deal
- Ninja Double Stack XL: Avg £240, now £190 | View deal
Best electric toothbrush deals
SURI 2.0
SURI's reputation is glowing: the newcomer's second-gen toothbrush won Electric Toothbrush of the Year at the Expert Reviews Product of the Year Awards earlier this year. This is a rare discount, and one that SURI is running on its own site. Just use code SUMMER25 at checkout.
£79 RRP £105 (no previous discounts)
Best vacuum cleaner deals
Dyson V8 Origin
As per our Head of Reviews Jonathan Bray (in an excited Slack post): "WOW. Most of the cordless vacuum deals suck at Amazon. But there is a Dyson deal that's worth shedding some light on. The V8 Origin is £101 off and currently £229." Hardly his usual sparkling prose, but it's a glowing recommendation all the same!
£226 Avg £330
