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Amazon Prime Day: This is a RECORD deal on the Fitbit Versa 4

Time is of the essence with this stonking Fitbit Versa 4 Prime Day price cut

The Fitbit Versa 4 is at an all-time low (when it comes to price): you can snap up a fitness smartwatch for just £140 right now – that’s £9 cheaper than its previous lowest price. Plus, this latest price drop marks savings of a hefty £38 from its average price point of £178. This is a Prime Day Deal – so you’ll want to be a Prime member to make the most out of it: you can sign up to Amazon Prime here.

We enjoyed the fitness tracker when we took it for a spin, particularly the return of the tangible button, the user friendliness of the Fitbit app (“the best of the bunch,” according to our full-length Fitbit Versa 4 review) and its sleek, Apple-watch-esque design.

However, we had some not insignificant quibbles with the Fitbit Versa 4 – particularly at its original price point. There were a few features of the Fibit Versa 3 that were bafflingly omitted from the Versa 4, like built-in Wi-Fi, music controls and support for Google Assistant. A combination of these feather-ruffling exclusions – without a price cull (at the time) – left us a little dissatisfied.

But now that Amazon has chopped a whopping £60 off its launch price and is flogging the Versa 4 at its cheapest ever price, the overall package is more compelling. We can justify a smattering of modest shortcomings if pricing permits.

View deal at Amazon

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The £140 deal applies to the Fitbit Versa in the colourway Beet/Copper Rose, but for £2 more you can snap up the Pink Sand/Copper Rose instead. The versatile Black/Graphite colourway is just £145, meanwhile, with Waterfall Blue/Platinum following close behind at £149. There’s not much in it, so if you’re willing to pay a few extra quid you’ll get your pick of attractive colours.

Amazon Prime Day runs from 11 July to 12 July, and though we can’t dictate when deals will expire, we anticipate this one will be soon. If you are after a pretty wearable at a bargain basement price, consider acting swiftly to avoid disappointment.

View deal at Amazon

As always, the best place to find the biggest bargains is our central deals hub, which we’ll be constantly updating throughout the sales period. Happy shopping!