To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more
We often say this in our home security tech reviews, but let me restate it here. You should NEVER buy a Ring product (or, for that matter, a Blink product) outside an Amazon sales event. Why? Because they’re always discounted by a massive amount and this Prime Day is no different.
- The Ring Battery Video Doorbell (newest gen) is £38, reduced from £80
- The Ring Video Doorbell Plus (newest gen) is £80, reduced from £150
- The Ring Wired Video Doorbell (newest gen) is a low £30, reduced from £60
But I’m here to tell you that even at these low prices, these aren’t the doorbells you should be looking for. There are plenty of alternatives, from other manufacturers, that offer better long-term value.
Why should you avoid Ring doorbells (and cameras)?
This is not, of course, because Ring’s products are poor. On the contrary. Most of its products perform superbly. Ring’s app is intuitive and responsive and its doorbells deliver great image and audio quality. They look nice, too.
However, we recommend avoiding them because they’re pretty much useless unless you take out a monthly Ring Protect plan that costs at least £5 per month – and that’s for one camera; it’s £8 per month if you have another Ring camera.
If you don’t, you won’t be able to download stored video clips from your doorbell or security cameras, nor will you be able to use the motion and privacy zones features. And you won’t be able to get person, package and vehicle alerts, either.
What are the alternatives and are they good value?
The good news is that not all video doorbells require you to take out a subscription to access most (or all) of their features, and although the discounts aren’t quite as extreme as the Ring deals you’ll see all over Amazon, in the long run they’ll definitely save you some money.
We’ve listed two of our favourites below, both of which we’ve reviewed and rated highly, to demonstrate that you don’t have to go with Ring for your next video doorbell. You can also see from the table below that it won’t take long before you start saving money over even the cheapest battery-powered Ring doorbell.
| Upfront cost | Minimum price per month | Total cost after 1yr | Total cost after 2yrs | |
|---|---|---|---|---|
| Ring Battery Doorbell (newest gen) | £38 | £4.99 (3mth free trial) | £83 | £143 |
| Tapo D235 | £76 | Free | £76 | £76 |
| Eufy E340 | £95 | Free | £95 | £95 |
1. Tapo D235
- Amazon Prime Day 2026 price: £76 | View deal
- Average price of the last 180 days: £89
On our best video doorbells page, the Tapo D235 is our top choice, and it has been for some time. Why? Because it works well, it’s easy to use, comes with a chime in the box, has decent 2K resolution image quality, a massive 10,000mAh battery – and you don’t have to pay a subscription to use it fully, if you don’t want to. You even get free AI-based alerts for people, vehicles, pets and packages.
The current Prime Day deal price of £76 is close to the lowest we’ve seen it dip to (it was £72 briefly during the Amazon Spring Sale), and although that’s twice the price of the Ring equivalent right now, you’ll be saving money after ten months with your Ring doorbell.
2. Eufy E340
- Amazon Prime Day 2026 price: £95 | View deal
- Average price over the past 180 days at Amazon: £131
The Eufy E340 is a cracking product that has one feature no Ring doorbell has right now – an extra camera aimed down towards your doorstep. This means you can see packages left outside your door much more clearly than with most single-lens video doorbells. It also has a couple of downward-facing LEDs to help you find the keyhole in the dark.
Of course, it can also be run subscription-free – it comes with 8GB of internal storage built in for that very purpose. It has a battery, can be hooked up to a wired doorbell mains supply and traditional chime, and it records video clips in clear 2K resolution. All-in-all, a top-level doorbell at a very attractive price and with this one you’ll start saving in around 15 months.
