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Sony preps 4K movie pack for Ultra HD TV owners

Tom Morgan
31 Oct 2014
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Sony's UHD 4K TVs will finally get some 4K content, with the Privilege Movies 4K pack arriving in time for Christmas

Sony has finally started to supply its Ultra HD TV customers with 4K content, announcing its Privilege Movies 4K pack for anyone buying a 2014 Bravia 4K TV. The promotion, which will run until Christmas, will give buyers five films from a choice of ten, delivered on a portable hard disk for plug and play watching.

Privilege Movies 4K was originally announced in September back at the IFA show in Berlin, but Sony has now finalised the details of the promotion and opened the doors for customers. The good news is that the service will be free for anyone buying a flagship S90 curved TV or other 4K set from the 2014 range; all they have to do is tap in their details, along with proof of purchase, on Sony's online promotion page

They will then be able to choose five films from a list including The Amazing Spiderman 1 and 2, Moneyball, Premium Rush, the 2012 Total Recall remake, Salt, Ghostbusters, The Patriot, Battle LA and Captain Phillips. That selection will then be pre-loaded onto a USB hard disk, then delivered to your door.

The promotion kicked off today and will run until the 24th of December. Once redeemed, customers will have until the 30th of September next year to unlock their videos, and until the 30th of September 2016 to watch them. After that date it seems as though the films will expire, although there's a very good chance we'll have 4K Blu-ray and more 4K content on streaming services by the time that happens.

Sony isn't the only company working on bringing 4K content to the home; Samsung recently released its own UHD video pack, a portable hard disk filled with five blockbuster films (G.I. Joe: Retaliation, World War Z, X-Men Origins: Wolverine, Night at the Museum and The Counselor) and three documentaries (The Last Reef, Grand Canyon Adventure and Cappadocia) in the US. UK customers don't get such a varied selection, with The Life of Pi, World War Z and the Counselor appearing on a similar content pack, but on the plus side it's free to anyone buying a 2014 Samsung 4K TV.

If you aren't enthused about curved screens, however, Sony's 4K TVs and Privilege Movies 4K might be a better bet for a new TV in time for Christmas.

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