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Prime Day TV deals: Our TV of the year is still going cheap

Our tech product of the year gets a cracking discount, but you'll need to act fast

It’s always a joy when our favourite TV of the year goes on sale. It’s even more of a joy when our favourite TV of the year also happens to be our tech product of the year award winner. Right now, in a special offer for Prime Day, the Samsung S95B has been reduced from £1,299 to an unbelievable price of £1,079.

The S95B is Samsung’s first OLED TV in almost a decade, and its picture quality is absolutely superb. Thanks to the use of quantum dot technology, it produced dazzling HDR for an OLED, and it has a silky smooth refresh rate of 120Hz plus VRR support for your next-gen console.

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In our full-length Samsung S95B review, in which it was obviously awarded five stars and one of our Best Buy award, the only slight issue we found was its lack of support for Dolby Vision, but even so, it’s by far and away our favourite TV of the year. OLED panel tech produces virtually infinite contrast for true black, and cutting edge features ensure gaming is pixel-perfect.

Initially selling at £999 for Prime Day, which was this TV’s lowest price in 30 days, the S95B has now settled at £1,079, which remains a thoroughly decent price for such an astonishing TV. The bad news? To the surprise of nobody, these TVs are selling extremely fast. If you ask us, this offer will expire at the end of the Prime Day event, so if you’re interested, definitely act sooner rather than later.

As if this deal wasn’t amazing enough as it is, the best part is it isn’t even exclusive to Amazon Prime members. Prime Day deals usually require a membership or a free trial to make the most of the deals, but this one is open to all. All the more reason to get buying quickly, if you ask us.

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