Amazon’s new Fire TVs are available in the UK at enticing introductory offer prices, but not for long

You can now get your hands on the updated Fire TV 2-Series, 4-Series and Omni QLED tellies, and they’re discounted until 10 February
Written By
Published on 5 February 2026

Back in October, we reported that Amazon had announced a refreshed lineup of televisions, along with the cheapest 4K entry in its range of Fire TV sticks

After a prolonged wait, its new TVs are now available to buy from the retail giant’s website, and, as per usual, they’re competitively priced. And, with introductory offers running until 10 February, they’re actually a bit of a steal.

Let’s start with the entry-level Fire TV 2-Series, which is an HD model available in 32in and 40in screen sizes. The smaller option has an RRP of £250, but can currently be picked up for £150, while the introductory offer on the larger model sees its price cut from £300 to £190. Of course, Amazon’s products get loads of discounts throughout the year – most notably during Prime Day and Black Friday sales – but we’re unlikely to see lower prices than this until the spring.

Amazon Fire TV 40" 2-Series (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV

Amazon Fire TV 40" 2-Series (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV

Amazon Fire TV 4-Series: The entry-level 4K model

The 4-Series, which is Amazon’s cheapest 4K resolution model, is available in three sizes: 43in, 50in and 55in. These two are subject to introductory offers that see the 43in priced at £260 (RRP £430), the 50in costing £300 (£500 RRP), and the 55in option available for £360 (£550 RRP).

The noteworthy changes to these models are as follows: slimmer bezels for a more refined appearance, 30% faster processing thanks to a new quad-core chip, and OmniSense technology, which uses AI to finetune your experience with the TVs.

Amazon Fire TV 55" 4-Series (newest gen), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV

Amazon Fire TV 55" 4-Series (newest gen), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV

Amazon’s new Fire TV Omni QLED gets a more impactful upgrade in the form of a significant brightness boost. Amazon says its display it 60% brighter than the previous generation, and has twice the number of local dimming zones. It also houses a new processor, which is reportedly 40% nippier than the one found in the 2023 model that we gave five stars and a Recommended award.

The pricing for the three sizes of the new Omni QLED is as follows: 50in (£420 vs RRP £650), 55in (£480 vs RRP £750) and 65in (£730 vs RRP £1,050).

All of the above TVs come with Dialogue Boost, a new feature that, yep, you guessed it, seeks to improve the clarity of speech while you’re watching shows and movies.

Amazon Fire TV 55" Omni QLED Series (newest gen), 4K Ultra HD smart TV, HDR10+, Dolby Vision, Dolby Audio, quad-core processor, hands-free with Alexa

Amazon Fire TV 55" Omni QLED Series (newest gen), 4K Ultra HD smart TV, HDR10+, Dolby Vision, Dolby Audio, quad-core processor, hands-free with Alexa

We’ll be looking to test Amazon’s latest television offerings in the coming weeks and months, so make sure you check back to see how they stack up to the competition.

Written By

Andy was appointed Tech Editor in 2024 following four years spent putting a huge range of products through their paces. Formerly a sports journalist at Greenways Publishing, he cut his tech teeth testing laptops before taking over as the site’s TV and audio expert. He’s cast his eye over more headphones and televisions than you can shake a stick at but has also reviewed football boots, handheld game consoles and just about everything in between. As well as testing, writing and editing, Andy covers product launches and key industry events in the UK and overseas.

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