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Over the past few months, I’ve gotten used to telling you all about how tech (especially flagship phones) is getting more expensive across the board, so this Samsung Galaxy S26 Ultra deal feels like a breath of fresh air.
While Prime Day phone deals are no novelty to me – covering these things is my bread-and-butter – it’s less common to see huge name brands cutting prices so soon after release.
The Samsung Galaxy S26 Ultra only launched a few months ago, so it was a pleasant surprise to see it included in the Prime Day sales. Even more welcome was just how much was cut off the price tag.
Amazon Prime Day savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.
What is the deal?
So how much are we talking, exactly? Well, the entry-level 256GB model cost £1,279 at release, and since then, it has averaged £1,259. This Prime Day deal cuts more than £300 off that price tag, offering up the Galaxy S26 Ultra for a new record-low price of £951.
This deal is good for the Black, White and Sky Blue models – the Violet version, for whatever reason, remains a little more expensive, at £1,059.
What did I say in my review?
As mentioned up top, I recommended the Samsung Galaxy S26 Ultra to my best friend as the ultimate Android phone you can get if you don’t mind a high price tag. In my review, I called it a “wall-to-wall improvement”, rated it four stars out of five and bestowed it with our Recommended award.
With all that praise, why only four stars? We’ll get into that just below. But first, let’s go over the good stuff.
The positives
When I say wall-to-wall improvement, I mean that the Samsung Galaxy S26 Ultra makes meaningful upgrades to just about every part of the phone that matters.
The Snapdragon 8 Elite Gen 5 chipset helped the S26 Ultra deliver the fastest CPU speeds of any Android phone we’ve ever tested and faster multi-core speeds than the iPhone 17 Pro Max. It’s a beast for gaming, too, handling heavy-duty 3D games at top graphical settings without breaking a sweat – I played a couple of hours of Genshin: Impact and it held to a firm 60ps throughout.
The display was already a high-point but Samsung has further enhanced it with the new Privacy Display feature, which can be set to dim the whole display or just parts like the notification bar for viewers from the sides, protecting your privacy while out and about and keeping random folks from seeing your chats or noting down your passwords.
The cameras get the least improvements but the changes are still welcome. Both the 200-megapixel main lens and the 50-megapixel 5x telephoto get wider apertures, which help to take in more light and produce finer detail. We see this best with the f/1.4 aperture on the main lens, which helped to deliver bold, detailed night shots in my testing that manage to maintain the shadowy “night” feel without sacrificing detail in the darker areas.
Finally, as with all Samsung phones (and those from Google and Honor, too) the software support is a huge plus. Samsung has pledged seven years of updates for the Galaxy S26 Ultra, meaning that it will be up-to-date with new features and security patches through to 2033, offering extensive peace of mind.
The negatives
The first issue that I had with the Galaxy S26 Ultra (and the main one that hurt its score) was the price. Considering how I’m crowing about the brilliance of this deal, I figure we can call that one well and truly negated.
The second issue is another interesting one, because it’s not something the Galaxy does particularly wrong. Battery life on the S26 Ultra is fantastic, beating the previous generation with a result of over 35 hours in our standard test. The problem comes from certain rivals starting to use Silicon-Carbon batteries, which allow for greater capacity without taking up much more space. The OnePlus 15, for instance, lasted for over 45 hours in the same test, becoming the new longest-lasting phones we’ve ever tested.
Finally, and we’re really splitting hairs here, the camera module being tucked on the left side of the rear means that the phone doesn’t lie flat on a table. If you’re in the habit of setting your phone down and tapping from above, be prepared for some wobble.
Should you buy the Samsung Galaxy S26 Ultra this Prime Day?
If it’s good enough for Dave (my friend Dave, specifically) it’s good enough for you, and this Prime Day deal is the best way to snatch up a Galaxy S26 Ultra at a bargain price. More to the point, with the deal price of £951 being more than £300 off the £1,259 average price, I don’t expect that I’ll see a better flagship phone deal in this Prime Day sale.
If you’d like to see the other phone deals that I’ve uncovered during the sales period, head over to my Prime Day phone deals page, where I’ll be collecting together the very best offers. You can also head to our central Prime Day deals hub to check out our favourite offers on everything from headphones and laptops to coffee machines and robot vacuums.
