To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more

Sony Bravia KDL-40HX723 review

Our Rating :
Price when reviewed : £700
inc VAT

It's expensive, but this is a fantastic LCD all-rounder that has all the features we would expect and excellent image quality


40in, Freeview HD, analogue, 1,920×1,080 resolution, 3D: yes, 4x HDMI

Audio quality was above average, thanks to the three 10W speakers built into the set. We could hear our test footage from across a medium-sized room, but mostly the mid-range and high-end. Bass was sorely lacking at anything less than maximum volume, which resulted in a distorted high end. The speakers are adequate for watching TV or streaming internet video, but you’ll want to invest in a dedicated speaker system for watching films or playing immersive games.

Sony KDL-40HX723

3D pictures were delightfully flicker-free – even the active shutter 3D glasses (part code TDG-BR100B, £50 from coped well in a room with several different light sources. Crosstalk and ghosting were at a minimum, even in fast-moving scenes.

Thanks to its excellent specification, great image quality and superb 3D playback, the HX723 is easily one of the best all-round LCD TVs we’ve seen. The quality comes at a price, though, as £700 is a lot to pay for 40 inches. However, if you have a smaller living room and want an excellent 40in TV, it’s a good buy.

Pages: 1 2

Basic Specifications

Rating *****


Viewable size 40in
Native resolution 1,920×1,080
1080p support No
Aspect ratio 16:9
HD ready yes
3D capable yes
Speakers 3x 10W


D-sub inputs 1
HDMI inputs 4
Component inputs 1
Composite inputs 1
Audio outputs optical S/PDIF out, 1x stereo mini-jack
Other headphone output, CI slot, 2x USB, 1x 10/100 Ethernet


Tuner type Freeview HD, analogue
EPG 7 day


Power consumption standby 1W
Power consumption on 83W

Buying Information

Warranty one year RTB
Price £700

Read more