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Amazon has cut the price of the 4K Fire TV Cube by a whopping £40

At a mere £70, it's STONKING value for money

If you want the ultimate in Amazon streaming devices, you needn’t look any further than the Fire TV Cube. But at its £110 RRP, it seemed a bit much given Amazon sells its Fire TV Sticks from as little as £40.

If you want all the bells and whistles the Fire TV Cube offers, now might be the time to bite. Amazon has lopped a massive £40 off the price, bringing it down to just £69.99 – or five monthly payments of £14 if you prefer. This is a time-limited deal and it’s exclusive to Amazon Prime members, so you’ll need to sign up (you could just use the free trial offer) to claim the discount. 

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What bells and whistles would those be? Well, the Fire TV Cube essentially has three functions. First and foremost, it’s a 4K TV streamer, with built-in apps for Netflix, Amazon Prime, BBC iPlayer and plenty more.

So far, so Fire TV Stick, but the Cube builds on this in two key ways: it’s both a dedicated Amazon Echo smart speaker and it acts as a universal remote. That means that not only can it do anything an Echo can do (including, when I reviewed it, outputting a live feed of the Ring doorbell to the big screen) as well as controlling your soundbar and set-top box.

That’s a lot of functionality in a product, but it’s unquestionably not for everyone. Pretty much every TV capable of sharing the 4K functionality will have built-in streaming apps, for one (albeit likely with a far less appealing interface) and if you already have an Echo then you may be doubling up.

But if you want to unify, it’s as good as it gets. “As streaming products go, it’s hard to fault the Fire TV Cube,” I wrote in my review. “It unifies the key devices hooked up to your TV and presents a fast, shiny interface to pick out most of the content you might want to stream.

“The question is whether you really need this, and at £110 I’m not convinced Amazon does quite enough to convincingly answer the question,” I concluded. Whatever your feelings are about the original price tag, there’s no denying that at £70 it’s an absolute steal.

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Remember that you need to be an Amazon Prime member to nab this offer. What’s that? You aren’t one? No problem at all! Simply sign up for a free 30-day trial below to grab this Prime day deal.

You’ll also enjoy next-day delivery and immediate access to Amazon’s vast Prime Video streaming library. If Prime isn’t for you then you can always just cancel before the month is up, at no extra cost to you.

Sign up for a free 30-day trial of Amazon Prime

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