Samsung RENAMES Heathrow Terminal 5 to flog Galaxy S5
UK's newest airport hub will be called Terminal Samsung Galaxy S5 to promote company's latest phone
Samsung is renaming Heathrow Terminal 5 as Terminal Samsung Galaxy S5 in a bid to persuade punters to buy its latest shiny thing.
The deal will see Samsung carry out a "brand takeover" of the UK's newest airport terminal. Samsung will take over all signage, wayfinding and every single digital screen as well as the Heathrow website.
Adverts for the Samsung Galaxy S5 will be plastered everywhere at the new Terminal Samsung Galaxy S5 – from the entrance and drop-off locations to lounges, security and at the gates.
All 172 digital panels in the main terminal, gate rooms and baggage reclaim will be rebranded Terminal Samsung Galaxy S5 along with images of the Galaxy S5. The campaign will run for two weeks from 19 May.
The Dixons (Carphone) Travel stores in the airport will also be stuffed full of Galaxy S5 handsets for weary punters to try out.
"We are always looking for ways to maximise brand impact and this activity is testament to that," said Russell Taylor, vice president of corporate marketing at Samsung.
"The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before."
Samsung said the partnership would take brand awareness "to a whole new level" explaining it was the first time Heathrow had permitted a brand takeover of Terminal 5.