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Televisions are one of the most ubiquitous pieces of technology in our homes. So, when Amazon’s annual Prime Day sale arrives, I do everything within my power to bring you the best TV deals available.
A typical household upgrades its television once every five to seven years. That’s a long lifespan in tech terms, so it’s important to buy smart, both in terms of ensuring your new TV can connect to the internet and run apps, and securing the most bang for your buck.
Deals events like Amazon Prime Day are one of the best times to purchase a new telly. This year, Prime Day runs from 8 July to 11 July, and I’m expecting great offers on sets from a huge range of brands. That should mean discounts on TVs for every budget, size requirement or preferred operating system.
This page will focus on Prime Day TV bargains on options we’ve tested and reviewed, so I can give you a clear idea of how a TV performs, rather than reel off a list of specs. But I’ll also be keeping an eye out for all-time low prices on popular options we’ve not looked at first-hand.
You’ll need to be an Amazon Prime member to take advantage of most Prime Day deals. This typically costs £9/mth or £95 annually, but if you’ve not been a member for at least 12 months, you can sign up for a 30-day free trial.
TVs aren’t the only things going on sale during Prime Day; Amazon has deals on nearly every product category imaginable. You can find the pick of the bunch over on our Prime Day deals hub, or head to our live blogs covering the best deals on coffee machines, laptops and smartphones if you’re after something more specific.
I’ll also be peppering this page with deals on TV-adjacent tech, such as soundbars and projectors, and even throw in a few offers on headphones and speakers too if the TV well is running dry.
Happy shopping!
The best Prime Day TV deals – LIVE
10 July | 4.25pm – PRICE UPDATE: The Hisense U8N is now even cheaper
We recommended the 65in Hisense U8N earlier in the week, highlighting the excellent image quality produced by the mini LED screen and its inclusion of the Freely service. That deal saw the price drop to a record-low of £1,044 but it’s just dropped even lower, with the 65in model now available for just £999.
10 July | 12:34pm – Level-up your gaming TV with this bargain offer
We drew your attention to the 65in LG C4 OLED earlier in the week, with a record-low price on our favourite gaming TV from last year, but that turned out to be a little too popular. The 65in model is, at the time of writing, out of stock at Amazon.
Fear not, gamers, because there are still bargains to be had. The 55in version (much more sensible if you don’t have a massive living room anyway) is also on offer and also at its lowest price yet. Previously averaging £1,077 over the last 180 days, the 55in LG C4 OLED can now be yours for just £860.
10 July | 10.47am – A five-star discount on a five-star soundbar
It’s day three of Prime Day and the deals won’t stop coming, so we’re hitting the ground running. First up is a massive discount on a Samsung soundbar that we rated very highly.
The Samsung HW-Q990F earned the full five stars in our review, and even took the coveted Expert Reviews Best Buy award for good measure. Key takeaways were the broad and impactful sound it produced, the excellent connectivity options and surround sound so good that our reviewer called it “the most complete and immersive dome of sound in the soundbar world”. That’s high praise.
This kind of quality usually runs you quite a lot, with the HW-Q990F averaging £1,550 over the last 180 days but this offer sees the price plummet by the hundreds, coming down to just £1,154. Best of all, this isn’t a Prime Day deal, so you don’t even need a Prime membership to get the lower price.
9 July | 5.57pm – That’s your lot for today
That concludes my coverage of day two of Prime Day. I’m trading in Joff Bozos – Expert Reviews’ Prime Day mascot created in honour of Amazon founder Jeff Bezos – for Jofra Archer for a day, so I’ll see you back here bright and early on Friday.
Until then, may the deals be ever in your favour.
9 July | 5.24pm – Smart things come in small (and eminently affordable) packages
I’m not ashamed to say it, I don’t own an FHD TV. Living out of one room means I only require one television, and it’s got to be a 4K display. But compact, Full HD options remain very popular with those tight on space or looking for something cheap and easy to accommodate in a kitchen or second bedroom.
There are plenty of 32in options out there, but the LG LQ638 caught my eye as it runs webOS, which is, in many people’s opinions, the best smart TV operating system around. OS is important regardless of the size of the TV you buy, but it becomes a deciding factor when picture quality considerations are less of a factor.
webOS offers support for a huge range of services, offers smart content recommendations and is a breeze to use. And when you can access it on a telly costing just £129, down from an average of £229 over the past six months, there’s very little to grumble about.
9 July | 4.20pm – A lot of Tosh for your dosh
How does a 65in 4K TV with Freely and support for Dolby Vision and Dolby Atmos sound for just £317? Pretty good, right?
Well, that’s what’s on offer with this deal on the Toshiba UV2F, which has been priced around £360 for the past couple of months. I’m not sure I need to say more. It’s not going to deliver the best picture quality you’ve ever seen, but temper your expectations on that front and sit back and gawp at a big screen you got for little money.
9 July | 3.17pm – Save a few quid on a TV essential
HDMI cables are the unsung heroes of the TV world; they’re needed to hook your shiny new telly up to your various other appliances, be they games consoles, soundbars or Blu-ray players.
And the type you buy does make a difference. If you want to make the most of your gaming TV’s 4K@120Hz capabalities, for instance, you need to make sure you buy an HDMI cable with the bandwidth to handle such data transfers.
I’ve bought and still use several UGREEN cables, so I can vouch for it as a brand, and various lengths of its Ultra High Speed HDMI cabling have been discounted for Prime Day. The discounts are small, we’re talking a few pounds here and there, but the 2m stands out as a great value buy at just £6.50. That’s a saving of £3.50 on the average price over the past 180 days. Buy a couple of cables and you might just about be able to buy a pint in London with what you’ve saved.
9 July | 2.09pm – This 75in TV deal is 🔥
Fire TV, that is. The TCL T6C is one of the newest televisions I’ve seen on offer this Prime Day, and the 75in model is an absolute steal at £567.
That screen size launched with a price tag of £999 in March, so to see it available for a little more than half that is one of Prime Day’s biggest surprises so far. More recently, it’s been selling for around £650, which is still an incredible price for such a large, well-specced TV. The QLED VA panel may be limited to 60Hz, but there’s a 120Hz Game Accelerator option when gaming in FHD, and support for Dolby Vision to make the most of the panel’s quantum dot filter when watching compatible HDR material.
Amazon’s Fire TV operating system is one of the best-endowed in terms of streaming services and apps, and the T6C has Freely on board to take care of all your UK TV platform needs.
If there’s a better 75in TV deal out there this Prime Day, I’m yet to find it. But rest assured, I’ll bring it to you if I do.
9 July | 12:27 – Affordable 43in options from Philips
Those in the market for a cheap 43in TV would do well to take a look at this pair of Titan OS-powered Philips sets.
The cheaper of the two, the Philips PUS7009, is a no-frills 4K affair that will set you back £151, down from its previous price of £229 and average price of £232 in the last six months.
The PUS8109, meanwhile, looks very similar and offers all of the same specs, but incorporates a proprietary three-sided Ambilight. At £219, down from its average 180-day price of £320, it’s one of, if not the, cheapest way to enjoy Ambilight – a technology I’m very fond of – in your home.
I’m also reasonably warm on Titan OS as a TV operating system. It’s rich in content and intuitive to navigate, though it lacks the polish and recommendation smarts of some more established rivals.
9 July | 11:49am – A Samsung OLED for under £800
Samsung makes some of our favourite premium televisions; its latest OLED offerings, the Samsung S95F and Samsung S90F, received fantastic reviews from John Archer recently. Sadly, those new models aren’t on offer this Prime Day. But a less well-known model in its 2024 OLED range is: the Samsung S93D.
The S93D shares a lot of its DNA with the Samsung S90D we reviewed last April, though there are some key differences to point out before you rush out and buy the 55in model for a very reasonable £799.
First, the 55in model uses a WOLED panel, rather than the more advanced QD-OLED panel found on the 65in S90D, so its picture quality won’t be quite as good. Second, it’s finished in silver and not black. Third, it has two additional up-firing speakers to bring its audio channel count to 2.1.2. That’s a pretty big pro which, alongside support for Samsung’s Object Tracking Sound, should ensure this TV sounds the part as well as looking it.
Buying the S93D direct from Samsung will cost you £999, so AO is the place to go if you like the look of this particular telly. And, as with the Hisense deal below, AO members can save an additional £40 on the list price of £799.
9 July | 11.01am – This one’s a BIG deal
I promised you deals on huge screen sizes, and here’s the first. It’s on a TV I’ve already mentioned on this blog, the Hisense E7N, and isn’t a Prime Day deal per se, but can instead be found over on AO.com.
The whopping great 100″ model is listed at £1,099 – the same amount it’s going for on Amazon – but AO members can save an extra £40 on that to bring it down to just £1,059. That’s the cheapest I’ve ever seen it, and a lovely ratio of pound spent to TV inch.
AO membership costs £40 a year, so if you’re not already a member, your total outlay remains the same. However, you will gain access to a range of other member deals over the next 12 months, which may prove handy if you’re planning other purchases across the retailer’s broad range of categories.
9 July | 8.58am – The 50in Amazon Fire TV Omni QLED is not far off its best-ever price
I brought you news of discounts on Amazon’s premium Mini LED TV yesterday; today, I want to highlight a deal on its mid-range model, the Fire TV Omni QLED.
It received a more positive review than its pricier stablemate, with Stephen Withers stating that it offered “great value for money” despite its 60Hz refresh rate and Fire TV OS being a little sluggish. Excellent SDR and HDR performance, built-in Alexa and good build quality secured it a five-star rating and our Recommended award.
The 50in model has cost an average of £490 in the last 180 days, but is currently available for £390. That’s only £10 more expensive than the set’s lowest-ever price of £380, which it hit during Black Friday.
9 July | 8.37am – Welcome to day two of Prime Day
One down, three to go. Well, two for me actually, as I’m on annual leave tomorrow, having booked a day at Lord’s long before Amazon announced its Prime Day dates. So I’ll be working extra hard today to make up for my absence.
I’m going to try to unearth some deals on super-sized screens this morning, as that seems to be the growing trend in the TV world. Hopefully, there will be some decent offers on less extravagant and space-hogging purchases too; I’ve had a lot of questions about 32in and 40in TVs, so I will be keeping my eyes peeled for those.
8 July | 5.32pm – Two final deals for the day
Having had my head turned by a particularly enticing Sony WH-1000XM5 headphones deal, I’m back to bring you two more home entertainment offers to wrap up day one of Prime Day. What they refer to in the Pokémon card pack opening world as a “double banger”.
Because I’ve now got Sony on the brain and the brand has yet to feature on this blog, it’s only right that both offers are on products from the esteemed Japanese manufacturer.
The first is on a television that’s a Prime Day veteran, having been released back in 2023, the Sony A80L OLED. The 55in model of what Stephen Withers described as “a great mid-range OLED” can be picked up for £1,044, which is £70 cheaper than its average price since Black Friday. It’s worth bearing in mind that the A80L is starting to show its age up against options like the 55in LG C4, which costs £860 as of this morning, but is Sony’s cheapest OLED still on sale, and an attractive choice for PlayStation gamers.
More appealing to me is the Sony Bravia Theatre Quad, which has seen its price cut from £2,499 to £1,999. Granted, we’re still talking a lot of wonga, and it’s not the first time the system has been available for this kind of money, but this is an audio system that John Archer gave our coveted Best Buy award to at full price. It will significantly enhance movie nights at home, and its four-satellite speaker design can be conveniently integrated into almost any living space.
8 July | 3.03pm – And here’s an even cheaper QLED for your delectation
I mentioned Freely a couple of posts back, and here it is again, this time incorporated into a significantly cheaper Hisense package.
The Hisense E7N is the less advanced sibling of the E7N Pro, which we described as an “affordable all-rounder” when we reviewed it. It has a slower refresh rate, so it isn’t as capable a gaming TV, and doesn’t get as bright either. However, it offers plenty for the £312 you’ll pay for the 55in model. Quantum dot colours, Dolby Vision and Dolby Atmos, a dedicated Game Mode and Freely is a robust combination; you couldn’t reasonably ask for much more given the minimal outlay and screen size.
8 July | 2.18pm – One for the budget crowd
Long overdue, I know, but here’s a deal that’s a lot easier on your wallet than those that have come before it.
Samsung’s Q60D is from the brand’s 2024 lineup and represents an affordable entry point into its quantum dot range. There are offers on several of the screen size options:
- 50in: £329 (versus an average price over the last six months of £443)
- 55in: £409 (versus an average price over the last six months of £503)
- 65in: £609 (versus an average price over the last six months of £720)
- 85in: £959 (versus an average price over the last six months of £1,250)
We awarded the 55in model five stars and our Recommended award, so it’s not only accessible for those on a budget, but it comes highly rated. Samsung’s Tizen OS is one of its biggest strengths, but the picture performance is rock solid for the money (brightness was measured at 600cd/m² brightness and contrast is decent too), while the TV is packing lots of great Samsung-specific features, including Samsung’s Game Bar, Game Hub and support for Q-Symphony, which sees it pair very nicely with compatible soundbars.
8 July | 1.12pm – Get a stellar Mini LED Freely TV from Hisense for its lowest-ever price
The Hisense U8N received a glowing review from Stephen Withers shortly before he hung up his calibrator, earning praise for its incredibly bright (up to 900cd/m² on full-field pattern) HDR images, excellent sound quality and extensive current-gen gaming support.
The 65in model, which cost £1,499 at the time, has just fallen to £1,044 – the cheapest it’s ever been available. The U8N, like all of Hisense’s premium options, is also noteworthy for its inclusion of Freely, which enables users to access live and on-demand UK TV content over their internet connection without the need for an aerial or set-top box.
I’m a big supporter of the Freely service, and it’s a big fillip for a TV with the performance chops of the U8N. So if you were tempted by the Omni Mini LED below, but want something with improved image prowess, give this one a look instead.
8 July | 11.48am – Mini LED madness from Amazon
It was only a matter of time before one of Amazon’s own-brand TVs got a mention. The online retailer’s televisions are generally very competitively priced, but when deals events come around, they start to look like crazy value.
The Prime Day prices on the Amazon Fire TV Omni Mini LED are a case in point. The 55in model costs £640, the 65in option is priced at £800, while the 75in variant will set you back £1,000. All three of those prices are new all-time lows; we reviewed the 55in model in March, at which point it cost £750, with the 65in and 75in options priced at £950 and £1,200, respectively.
As the brand’s most premium TV offering, the Fire TV Omni Mini LED supports every HDR format and delivers excellent brightness and contrast for what it costs. We measured peaks over 1,100cd/m² on the 55in model, and brightness was controlled very adeptly by the local dimming system, which has over 500 independent zones. Colour accuracy and motion handling could be better, and this ultimately prevented the Omni Mini LED from winning one of our awards.
But when you’re getting a bright, fully-featured Mini LED for the kind of money Amazon is asking, such things aren’t too difficult to let slide.
8 July | 11.07am – Attention Ambilight lovers!
I’m a huge fan of Philips’ Ambilight technology, which uses LEDs built into the back of its TVs to increase immersion and reduce eyestrain. Esteemed TV journo John Archer felt it worked very successfully on the Philips OLED759, bestowing the 48in model with a Recommended award last year.
I haven’t been able to find a juicy offer on that particular screen size, but the 55in version is available for just £749 during Prime Day. That’s £200 cheaper than it’s been going for over the past six months.
While not as bright as many OLEDs out there, you’re getting detailed, balanced pictures and a premium suite of gaming features in addition to Ambilight’s soothing glow. And that combination is well worth the £749 outlay in my book.
8 July | 9:43am – A Prime Day classic not to be missed
Discounts on Amazon’s Fire TV Sticks are a Prime Day certainty, but it would be remiss of me not to highlight them.
- The Fire TV Stick HD is now £24 (avg £34)
- The Fire TV Stick 4K is now £28 (avg £49)
- The Fire TV Stick 4K Max is £40 (avg £58)
I’d personally recommend going for the 4K Max as it’s the fastest of the bunch and has twice as much storage (16GB) as the Fire TV Stick 4K. However, if you don’t own a 4K TV, then the Fire TV Stick HD will do the job perfectly.
8 July | 9:12am – Big discounts on our favourite gaming TV from last year
The LG C4 was crowned Gaming TV of the Year at our Product of the Year Awards in January and has received generous discounts across several of its size options.
We reviewed the 65in model and were very impressed by its picture performance when watching films and playing games. Peak brightness was measured at over 1,000cd/m2, and colours and greyscale were reproduced accurately to help retain artistic intent. Four HDMI 2.1 ports, support for 144Hz refresh rates and LG’s Game Optimiser options resulted in a smooth and deeply satisfying gaming experience.
You can currently buy the 65in C4 OLED for £1,099, which is the cheapest it’s ever been, beating its previous low price of £1,149. Since Black Friday, the TV has averaged £1,399, so this Prime Day offer represents a hefty saving.
There are also new all-time low prices on the three screen sizes listed below:
- 48in: Best-ever price of £649 (average price over the past six months: £895)
- 55in: Best-ever price of £860 (average price over the past six months: £1,079)
- 77in: Best-ever price of £1,599 (average price over the past six months: £2,425)
8 July | 09.01am – Prime Day is here!
Prime Day has officially got underway, and I’ve finally got some proper TV deals to bring you. So, without further ado, let’s get cracking.
7 July | 01.05pm – A sound(bar) investment
Still nothing in the TV set department, but limited-time offers on the Amazon Fire TV Soundbar and Fire TV Soundbar Plus have caught my eye.
I reviewed the former myself, giving it a three-star rating and describing it as an “easy-to-use and affordable” option for owners of cheap TVs. That was at its launch price of £120; you can currently pick one up for an all-time low price of £90.
Steve May was a lot more positive about the Plus model, saying, “For the money, I reckon the Fire TV Soundbar Plus is a bit of a steal if you can’t accommodate a separate subwoofer and rear speakers.” At that time, the money was £250. Ahead of Prime Day, it’s going for just £175, an appealing price for a 3.1-channel soundbar that supports Dolby Atmos.
Our article Dolby Atmos vs DTS:X will tell you everything you need to know about Atmos, which is becoming an increasingly common inclusion on both soundbars and TVs.
7 July | 11:42am – Early offers on remotes and batteries
Many TVs ship with solar remotes these days, but if you’re using an older zapper, it’s wise to have a stash of batteries at home. Packs of 36 Duracell Plus AA batteries are down to £24 from their RRP of £30, while the AAA equivalent is available for the same price.
If you’ve lost your remote or think your current one is on its way out, you may be interested in these best-ever prices on universal remotes made for LG and Samsung televisions. A two-pack of the LG variant costs £10 (down from £14), while a pair of zappers designed for Samsung TVs will set you back £11, which is £6 cheaper than their usual price.
I’d hoped to bring you something more exciting before Prime Day officially kicks off, but I can only report on what’s currently available.
7 July | 10:30am – All quiet on the TV front
Despite some enticing early offers on products in several other categories, I’ve scoured Amazon this morning and not found anything even vaguely resembling a TV deal.
The closest I’ve come is small discounts on 100in and 120in projector screens from a brand called Skerell. It’s not a name I’m familiar with, but the screens have overwhelmingly positive feedback on Amazon, and the screens are competitively priced.
The 100in screen is available for £51 down from its usual price of £60, while the 120in variant has been reduced from £70 to £60. If you read our Projectors vs TVs comparison piece and decided a projector was the way to go, but haven’t bought a screen to project onto, these low-cost options are worth considering.
