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Televisions are one of the most ubiquitous pieces of technology in our homes. So, when Amazon’s annual Prime Day sale arrives, I do everything within my power to bring you the best TV deals available.
A typical household upgrades its television once every five to seven years. That’s a long lifespan in tech terms, so it’s important to buy smart, both in terms of ensuring your new TV can connect to the internet and run apps, and securing the most bang for your buck.
Deals events like Amazon Prime Day are one of the best times to purchase a new telly. This year, Prime Day runs from 8 July to 11 July, and I’m expecting great offers on sets from a huge range of brands. That should mean discounts on TVs for every budget, size requirement or preferred operating system.
This page will focus on Prime Day TV bargains on options we’ve tested and reviewed, so I can give you a clear idea of how a TV performs, rather than reel off a list of specs. But I’ll also be keeping an eye out for all-time low prices on popular options we’ve not looked at first-hand.
You’ll need to be an Amazon Prime member to take advantage of most Prime Day deals. This typically costs £9/mth or £95 annually, but if you’ve not been a member for at least 12 months, you can sign up for a 30-day free trial.
TVs aren’t the only things going on sale during Prime Day; Amazon has deals on nearly every product category imaginable. You can find the pick of the bunch over on our Prime Day deals hub, or head to our live blogs covering the best deals on coffee machines, laptops and smartphones if you’re after something more specific.
I’ll also be peppering this page with deals on TV-adjacent tech, such as soundbars and projectors, and even throw in a few offers on headphones and speakers too if the TV well is running dry.
Happy shopping!
The best Prime Day TV deals – LIVE
8 July | 3.03pm – And here’s an even cheaper QLED for your delectation
I mentioned Freely a couple of posts back, and here it is again, this time incorporated into a significantly cheaper Hisense package.
The Hisense E7N is the less advanced sibling of the E7N Pro, which we described as an “affordable all-rounder” when we reviewed it. It has a slower refresh rate, so it isn’t as capable a gaming TV, and doesn’t get as bright either. However, it offers plenty for the £312 you’ll pay for the 55in model. Quantum dot colours, Dolby Vision and Dolby Atmos, a dedicated Game Mode and Freely is a robust combination; you couldn’t reasonably ask for much more given the minimal outlay and screen size.
8 July | 2.18pm – One for the budget crowd
Long overdue, I know, but here’s a deal that’s a lot easier on your wallet than those that have come before it.
Samsung’s Q60D is from the brand’s 2024 lineup and represents an affordable entry point into its quantum dot range. There are offers on several of the screen size options:
- 50in: £329 (versus an average price over the last six months of £443)
- 55in: £409 (versus an average price over the last six months of £503)
- 65in: £609 (versus an average price over the last six months of £720)
- 85in: £959 (versus an average price over the last six months of £1,250)
We awarded the 55in model five stars and our Recommended award, so it’s not only accessible for those on a budget, but it comes highly rated. Samsung’s Tizen OS is one of its biggest strengths, but the picture performance is rock solid for the money (brightness was measured at 600cd/m² brightness and contrast is decent too), while the TV is packing lots of great Samsung-specific features, including Samsung’s Game Bar, Game Hub and support for Q-Symphony, which sees it pair very nicely with compatible soundbars.
8 July | 1.12pm – Get a stellar Mini LED Freely TV from Hisense for its lowest-ever price
The Hisense U8N received a glowing review from Stephen Withers shortly before he hung up his calibrator, earning praise for its incredibly bright (up to 900cd/m² on full-field pattern) HDR images, excellent sound quality and extensive current-gen gaming support.
The 65in model, which cost £1,499 at the time, has just fallen to £1,044 – the cheapest it’s ever been available. The U8N, like all of Hisense’s premium options, is also noteworthy for its inclusion of Freely, which enables users to access live and on-demand UK TV content over their internet connection without the need for an aerial or set-top box.
I’m a big supporter of the Freely service, and it’s a big fillip for a TV with the performance chops of the U8N. So if you were tempted by the Omni Mini LED below, but want something with improved image prowess, give this one a look instead.
8 July | 11.48am – Mini LED madness from Amazon
It was only a matter of time before one of Amazon’s own-brand TVs got a mention. The online retailer’s televisions are generally very competitively priced, but when deals events come around, they start to look like crazy value.
The Prime Day prices on the Amazon Fire TV Omni Mini LED are a case in point. The 55in model costs £640, the 65in option is priced at £800, while the 75in variant will set you back £1,000. All three of those prices are new all-time lows; we reviewed the 55in model in March, at which point it cost £750, with the 65in and 75in options priced at £950 and £1,200, respectively.
As the brand’s most premium TV offering, the Fire TV Omni Mini LED supports every HDR format and delivers excellent brightness and contrast for what it costs. We measured peaks over 1,100cd/m² on the 55in model, and brightness was controlled very adeptly by the local dimming system, which has over 500 independent zones. Colour accuracy and motion handling could be better, and this ultimately prevented the Omni Mini LED from winning one of our awards.
But when you’re getting a bright, fully-featured Mini LED for the kind of money Amazon is asking, such things aren’t too difficult to let slide.
8 July | 11.07am – Attention Ambilight lovers!
I’m a huge fan of Philips’ Ambilight technology, which uses LEDs built into the back of its TVs to increase immersion and reduce eyestrain. Esteemed TV journo John Archer felt it worked very successfully on the Philips OLED759, bestowing the 48in model with a Recommended award last year.
I haven’t been able to find a juicy offer on that particular screen size, but the 55in version is available for just £749 during Prime Day. That’s £200 cheaper than it’s been going for over the past six months.
While not as bright as many OLEDs out there, you’re getting detailed, balanced pictures and a premium suite of gaming features in addition to Ambilight’s soothing glow. And that combination is well worth the £749 outlay in my book.
8 July | 9:43am – A Prime Day classic not to be missed
Discounts on Amazon’s Fire TV Sticks are a Prime Day certainty, but it would be remiss of me not to highlight them.
- The Fire TV Stick HD is now £24 (avg £34)
- The Fire TV Stick 4K is now £28 (avg £49)
- The Fire TV Stick 4K Max is £40 (avg £58)
I’d personally recommend going for the 4K Max as it’s the fastest of the bunch and has twice as much storage (16GB) as the Fire TV Stick 4K. However, if you don’t own a 4K TV, then the Fire TV Stick HD will do the job perfectly.
8 July | 9:12am – Big discounts on our favourite gaming TV from last year
The LG C4 was crowned Gaming TV of the Year at our Product of the Year Awards in January and has received generous discounts across several of its size options.
We reviewed the 65in model and were very impressed by its picture performance when watching films and playing games. Peak brightness was measured at over 1,000cd/m2, and colours and greyscale were reproduced accurately to help retain artistic intent. Four HDMI 2.1 ports, support for 144Hz refresh rates and LG’s Game Optimiser options resulted in a smooth and deeply satisfying gaming experience.
You can currently buy the 65in C4 OLED for £1,099, which is the cheapest it’s ever been, beating its previous low price of £1,149. Since Black Friday, the TV has averaged £1,399, so this Prime Day offer represents a hefty saving.
There are also new all-time low prices on the three screen sizes listed below:
- 48in: Best-ever price of £649 (average price over the past six months: £895)
- 55in: Best-ever price of £860 (average price over the past six months: £1,079)
- 77in: Best-ever price of £1,599 (average price over the past six months: £2,425)
8 July | 09.01am – Prime Day is here!
Prime Day has officially got underway, and I’ve finally got some proper TV deals to bring you. So, without further ado, let’s get cracking.
7 July | 01.05pm – A sound(bar) investment
Still nothing in the TV set department, but limited-time offers on the Amazon Fire TV Soundbar and Fire TV Soundbar Plus have caught my eye.
I reviewed the former myself, giving it a three-star rating and describing it as an “easy-to-use and affordable” option for owners of cheap TVs. That was at its launch price of £120; you can currently pick one up for an all-time low price of £90.
Steve May was a lot more positive about the Plus model, saying, “For the money, I reckon the Fire TV Soundbar Plus is a bit of a steal if you can’t accommodate a separate subwoofer and rear speakers.” At that time, the money was £250. Ahead of Prime Day, it’s going for just £175, an appealing price for a 3.1-channel soundbar that supports Dolby Atmos.
Our article Dolby Atmos vs DTS:X will tell you everything you need to know about Atmos, which is becoming an increasingly common inclusion on both soundbars and TVs.
7 July | 11:42am – Early offers on remotes and batteries
Many TVs ship with solar remotes these days, but if you’re using an older zapper, it’s wise to have a stash of batteries at home. Packs of 36 Duracell Plus AA batteries are down to £24 from their RRP of £30, while the AAA equivalent is available for the same price.
If you’ve lost your remote or think your current one is on its way out, you may be interested in these best-ever prices on universal remotes made for LG and Samsung televisions. A two-pack of the LG variant costs £10 (down from £14), while a pair of zappers designed for Samsung TVs will set you back £11, which is £6 cheaper than their usual price.
I’d hoped to bring you something more exciting before Prime Day officially kicks off, but I can only report on what’s currently available.
7 July | 10:30am – All quiet on the TV front
Despite some enticing early offers on products in several other categories, I’ve scoured Amazon this morning and not found anything even vaguely resembling a TV deal.
The closest I’ve come is small discounts on 100in and 120in projector screens from a brand called Skerell. It’s not a name I’m familiar with, but the screens have overwhelmingly positive feedback on Amazon, and the screens are competitively priced.
The 100in screen is available for £51 down from its usual price of £60, while the 120in variant has been reduced from £70 to £60. If you read our Projectors vs TVs comparison piece and decided a projector was the way to go, but haven’t bought a screen to project onto, these low-cost options are worth considering.
