I’ve found eight cheap Prime Day deals under £100 you need to see

It’s easy to get caught up in the Prime Day deals madness and spend more than you should, even when discounts are rife. But if my experience covering Prime Day events has taught me anything, it’s that you can easily pick up a bargain on an essential item for under £100 – you just need to know where to look.

We know exactly where to look at Expert Reviews. We’ve been busy assessing this year’s crop of Prime Day deals using our finely honed deals-hunting skills, and I’ve plucked out eight of the best cheap Prime Day deals under £100 for you – why trawl Amazon’s slightly confusing storefront when we can do it for you?

Below, you’ll find the top eight Prime Day deals under £100 that my team and I recommend. I’ll be updating this page daily over the rest of the week, so if you don’t find what you like right now, be sure to check again tomorrow.

And don’t forget: you’ll need to sign up to Amazon Prime, or these deals will be worthless to you. Fortunately, you can pick up a free 30-day trial right now, and simply cancel once Prime Day is done.

The best Prime Day deals under £100

1. Amazon Fire TV Stick 4K Max

• 180-day average price: £65
• Prime Day price: £40 | View deal at Amazon

The Fire TV Stick 4K Max needs no introduction: it’s an absolute essential for anyone who wants a full complement of streaming services packed into a single, easy-to-use device. TV user interfaces are so often terrible, but the Fire TV Stick 4K Max has enough grunt under the hood to make navigating its menus a dream. Of course, the 4K, Dolby Vision and HDR10+ support is the real draw here – if your telly is up to the task.

2. Tapo D235

• 180-day average price: £88
• Prime Day price: £76 | View deal at Amazon

Our favourite video doorbell is already a bit of a bargain, but this Prime Day deal takes it down to a price not seen since April (for a very brief stint). With solid image quality, wide viewing angles, a bumper battery life and a chime included in the box, plus no irritating subscription for cloud storage, there’s no better video doorbell as far as we’re concerned.

3. Anker Soundcore Q30

• 180-day average price: £56
• Prime Day price: £41 | View deal at Amazon

If you want cheap, effective active noise cancellation (ANC), look no further than our favourite over-ear headphones, the Anker Soundcore Q30. They’re an absolute steal at £41 and perfect for anyone with a taste for bass.

4. Amazon Echo Dot (5th Gen)

• 180-day average price: £54
• Prime Day price: £30 | View deal at Amazon

It wouldn’t be a Prime Day event without a deep discount on an Amazon Echo Dot smart speaker. This is the best price we’ve ever seen on Amazon’s cheapest Echo: if you’re already an Alexa user, or you want to dip your toe in the waters of smart home automation, don’t miss out.

5. Instant Pot Vortex 8l

• 180-day average price: £107
• Prime Day price: £65 | View deal at Amazon

It’s frankly absurd that you can pick up an air fryer for under £100, much less an Instant Pot Vortex – we’ve tested a few variants of Vortex over the years and consistently ranked them highly for performance and value for money.

6. Dimplex Ion Fresh

• 180-day average price: £120
• Prime Day price: £81 | View deal at Amazon

I’d love to tell you there are discounts galore on fans, but alas, with the latest British heatwave in full swing it’s becoming harder and harder to find stock, let alone savings. Fortunately, this excellent Dimplex fan is still available for a decent discount.

7. Suri 2.0

• RRP: £105
• Prime Day price: £79 | View deal at Suri

It’s always a joy to see a healthy discount on a product we love unequivocally – in this case the Suri 2.0 electric toothbrush, which we named our Electric Toothbrush of the Year at this year’s Expert Reviews Product of the Year Awards. It’s an effective sonic toothbrush with great eco credentials and right now, it’s cheaper than ever.

8. Anker Prime Power Bank

• 180-day average price: £121
• Prime Day price: £90 | View deal at Amazon

Yes, a power bank is the most expensive item on this list. Then again, this is quite a power bank: this Anker Prime is sibling to the A110A we named the best power bank overall this year. It’s phenomenally powerful and charges with impressive speed for its size.

Written By

Will Georgiadis Managing Editor

Since 2018, Will has been the engine of the Expert Reviews machine. From Sub-Editor to Managing Editor (with a few stops in-between) his knowledge of the industry and the website he calls home is second to none. With a library of detailed monitor and PC peripheral reviews at his back and thousands of edits, sub-edits and triple-checks behind him, Will is now responsible for setting the commercial and editorial direction of Expert Reviews – ensuring that it serves its readers as well as it possibly can in a constantly changing landscape.

More about