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Pure Pop DAB range aims to reimagine digital radio based on user feedback

Tom Morgan
28 Aug 2014
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Pure aims to "reinvent radio" with Pop DAB family, designed based on extensive feedback from radio listeners

Pure has launched a new range of DAB radios designed specifically to meet the needs of customers based on their feedback and how they use and interact with their current radio. The Pop range, which is due to arrive later this year, is a set of sleek looking DAB radios built with ease of use and sound quality as equal priorities, for anyone that doesn't want multi-room streaming or retro styling.

All three models have a large, clear clock display and scrolling text, both requests made by users, and are compatible with a range of batteries based on customer needs. As well as working with standard alkaline or rechargeable batteries, you'll be able to buy "fit and forget" ChargePak rechargeable units to turn the radios from wired units to portable speakers.

The entry-level Pop Mini was designed to take up as little room as possible, as it will most likely find a home on a kitchen worktop or bedside table. It has five dedicated keys for ten radio presets, which Pure says makes it "ideal for family use" - ie when no-one can decide on what station to listen to.

The mid-range Pop Midi, meanwhile, has an identical footprint to the Mini but is significantly taller to accomodate a larger speaker. In its standard iteration it supports FM and DAB radio, but there is also a Bluetooth version planned that will let you pair a smartphone or tablet for wireless playback.

At the top-end, the Pop Maxi is double the size of the Midi but also doubles up on audio potential. It produces a stereo sound from FM, DAB or Bluetooth sources, and has the same sleek design, easy to read display and physical buttons as the rest of the range.

"Digital radio design has remained largely unchanged, despite the evolution of consumer listening habits. Many entry level digital radios lack individuality and quality audio, despite the advances in technology and high-quality sound engineering," Nick Hucker, Pure's senior director of sales and marketing, said of the new range. "This is why we wanted to introduce Pop, a product focused on how consumers interact with their digital radio, based on functionality, ease of use, while maintaining a stylish design and first class audio that Pure customers are accustomed to.”

Pure expects the new range to start from £59.99 for the Pop Mini, reaching £99.99 for the Pop Maxi. The Pop Midi will be going on sale first here in the UK, arriving in September at high street electrical retailers and from shop.pure.com/UK. The rest of the range should then follow later in the year.

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