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Why the Samsung S95B is the best Black Friday TV deal

samsung s95b is best black friday tv deal

The 55in model of the Samsung S95B – our favourite TV of 2022 – has seen a second price cut in a week

Samsung’s S95B quantum dot OLED TV scooped the overall prize at our Product of the Year Awards: Technology earlier this year and has just hit an all-time low price on Amazon.

In one of the best Black Friday TV deals we’ve seen so far, the 55in variant is available for just £1,059 – an exceptional price for an exceptional television. To put that price in context, the 55in S95B cost £1,799 when we awarded it five stars and our Best Buy badge in July.

Buy now from Amazon


We’ve seen it drop in price a couple of times since then, most notably from £1,499 to £1,199 earlier this week, but now that it’s tantalisingly close to the £1,000 mark we simply can’t recommend it highly enough. The deal on Amazon is set to end in ten days, but we’d be extremely surprised if it’s still available by then given the quality of the TV and the appealing price.

The S95B is Samsung’s first OLED television in almost a decade and uses an advanced panel featuring quantum dot filters to help deliver purer, more accurate colours. It’s very bright by OLED standards and this combination of impressive luminance and quantum dot technology results in exceptional SDR and HDR images.

Filmmaker mode delivers colours with top-notch accuracy, details are precisely rendered, and the upscaling and image enhancement performed by the S95B’s 4K Neural Quantum processor is superb. Sound quality is surprisingly impressive given the super-slim nature of the S95B’s panel and there’s support for the immersive Dolby Atmos audio format, too.

This is also a TV that’s very well equipped for next-gen gaming. It has two HDMI 2.1 ports with VRR and 4K@120Hz support, and this combines with staggeringly low input lag, Samsung’s Game Bar 2.0 and Motion Xcelerator Turbo Pro technology to deliver a wonderfully smooth gaming experience.

Despite lacking support for the popular Dolby Vision HDR format, the Samsung S95B saw off some stiff competition at our Tech Awards in October, winning both the Best TV prize and overall Tech Product of the Year.

If you’re thinking about buying an OLED TV this Black Friday, the S95B is our current pick of the bunch. It does everything you could ask of a modern television incredibly well and this Black Friday TV deal takes it into affordable territory for a lot more people.

Buy now from Amazon


If you remain unconvinced by Samsung’s QD-OLED technology, there are a couple of other great options to consider. The Panasonic LZ1000B is currently on offer for £1,099 (down from its most recent list price of £1,549), while the 42in, 48in and 55in models of the LG C2 are currently available for their lowest-ever prices on Amazon.

Head on over to our Black Friday TV deals page for more top discounts on various screen sizes from a range of manufacturers, or visit our Black Friday hub for a selection of the best deals across every product category we cover here at Expert Reviews.