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The Apple Watch SE is cheaper than EVER in this Prime Day deal

A stonkingly good deal on the Apple Watch SE

Apple’s much-loved Apple Watch SE is shifting for the bargain price of £189 over on Amazon. The Prime Day discount has seen the smartwatch reduced by £46 from its regular price of £235. This marks its cheapest EVER price on the e-retail platform, with £10 shaved off its former lowest price of £199.

The model in question (GPS, 40mm) comes in an eminently wearable blue colour that’s not a million miles away from slate grey, with the watch face encased in a silver aluminium frame. The watch face is a neat 1.57in in size with a resolution of 394 x 324.

You’ll be able to do most of the things you can do with a higher-spec Apple Watch, including send messages, receive calls, check the weather, listen to music, receive notifications on your heart rate and any irregular heart rhythms, devise and track a sleep schedule and send out emergency notifications with Fall Detection.

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Our testers were enamoured with the accessible, customisable smartwatch, awarding it top marks in our full-length five-star Apple Watch SE review here. We found there was an almost-negligible difference between the SE and the Apple Watch Series 6 when it came to exercise functionality: workout modes including running and open-water swimming are all included in both. Heart-rate and GPS tracking in both models also come highly recommended.

In short, if you’re looking for a stellar smartwatch from a premium brand that doesn’t totally break the bank, the Apple SE is stylish, customisable, replete with features and a joy to use. At its lowest price to date on Amazon, now’s the time to invest.

Buy now from Amazon


The discounted Apple Watch SE is a Prime Exclusive Deal, which means it’s solely available to Prime subscribers. Now’s an excellent time to sign up to Prime if you haven’t already, with Amazon offering a generous 30-day free trial to new customers. That’ll get you exclusive access to all the best Prime Day deals, of which there are myriad.

Sign up to a free 30-day trial of Amazon Prime now


Check out our round-up of excellent Prime Day offers on everything from mattresses to iPads if you’re looking to make the most of Amazon’s deals bonanza.